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NEWS
Amazulu World theme park for South Africa
POSTED 15 Oct 2008 . BY Tom Walker
Dubai-based leisure developer Ruwaad plans to develop a multi-billion dollar themed entertainment and mixed-use destination development on the north coast of Durban in South Africa.

Amazulu World, a uniquely African destination development covering approximately 16,500 hectares of land, is being billed as the biggest and most comprehensive development of its kind on the African continent.

Amazulu World will include a number of different zones and at the centre of the development will be what Hanif Merchant, chair of Ruwaad, dubs as "Africa’s first world-class internationally branded entertainment theme park".

Merchant said that the attraction will be developed as a "vibrant, harmonious and integrated leisure, living and working environment which is designed to be eco-friendly, minimise the impact on the area’s natural surroundings and embrace the area’s rich cultural and historical heritage".

He added: “Amazulu World will be the single largest development to be initiated in African history. We are very proud to be leading this hugely exciting development and to be bringing to investors, residents and tourists in Africa a world-class destination experience, in collaboration with our international partners.”

As well as Africa’s largest shopping destination, Ruwaad plans to build Africa’s most comprehensive and advanced sports village development, Africa’s largest lifestyle community and Africa’s first dedicated education and health village; alongside a number of hotels, resorts and spas, a marina, a variety of residential offerings, community facilities, and nature reserves.

The proposed development is directly north of the Thukela River and is located east and west of the N2 national road, a regional path of growth that connects the city of Durban with Richards Bay and the rest of the northern KwaZulu-Natal province. Furthermore, the project will be situated close to the US$1bn new King Shaka International Airport.

Initial studies indicate that Amazulu World will create more than 200,000 new jobs, and could increase tourism to the region by around 40 per cent through attracting millions of tourists.

Ruwaad is a wholly-owned subsidiary of the Dubai 9 Group, a UAE-based investment company.

Dubai 9 Group is one of the three founding members of Enshaa Holdings. Enshaa, through Emirates Sunland, is developing and managing the Palazzo Versace Resort on Australia’s Gold Coast; the Palazzo Versace Resort in Dubai; the 80-storey D1 Tower, the White Bay master-planned community in Umm Al Quwain, the Emirates Financial Towers in the Dubai International Financial Centre; and the Karachi Financial Towers in Pakistan, amongst other projects.

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NEWS
Amazulu World theme park for South Africa
POSTED 15 Oct 2008 . BY Tom Walker
Dubai-based leisure developer Ruwaad plans to develop a multi-billion dollar themed entertainment and mixed-use destination development on the north coast of Durban in South Africa.

Amazulu World, a uniquely African destination development covering approximately 16,500 hectares of land, is being billed as the biggest and most comprehensive development of its kind on the African continent.

Amazulu World will include a number of different zones and at the centre of the development will be what Hanif Merchant, chair of Ruwaad, dubs as "Africa’s first world-class internationally branded entertainment theme park".

Merchant said that the attraction will be developed as a "vibrant, harmonious and integrated leisure, living and working environment which is designed to be eco-friendly, minimise the impact on the area’s natural surroundings and embrace the area’s rich cultural and historical heritage".

He added: “Amazulu World will be the single largest development to be initiated in African history. We are very proud to be leading this hugely exciting development and to be bringing to investors, residents and tourists in Africa a world-class destination experience, in collaboration with our international partners.”

As well as Africa’s largest shopping destination, Ruwaad plans to build Africa’s most comprehensive and advanced sports village development, Africa’s largest lifestyle community and Africa’s first dedicated education and health village; alongside a number of hotels, resorts and spas, a marina, a variety of residential offerings, community facilities, and nature reserves.

The proposed development is directly north of the Thukela River and is located east and west of the N2 national road, a regional path of growth that connects the city of Durban with Richards Bay and the rest of the northern KwaZulu-Natal province. Furthermore, the project will be situated close to the US$1bn new King Shaka International Airport.

Initial studies indicate that Amazulu World will create more than 200,000 new jobs, and could increase tourism to the region by around 40 per cent through attracting millions of tourists.

Ruwaad is a wholly-owned subsidiary of the Dubai 9 Group, a UAE-based investment company.

Dubai 9 Group is one of the three founding members of Enshaa Holdings. Enshaa, through Emirates Sunland, is developing and managing the Palazzo Versace Resort on Australia’s Gold Coast; the Palazzo Versace Resort in Dubai; the 80-storey D1 Tower, the White Bay master-planned community in Umm Al Quwain, the Emirates Financial Towers in the Dubai International Financial Centre; and the Karachi Financial Towers in Pakistan, amongst other projects.

MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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ATTRACTIONS MANAGEMENT NEWS
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