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NEWS
Allied Works design vast hub for Canadian music as 'an immersion of structure and sound'
POSTED 09 Aug 2016 . BY Kim Megson
The 160,000sq ft (15,000sq m) building, which crosses Calgary's 4th Avenue, is clad in glazed terra cotta Credit: Jeff Whyte/Shutterstock

Entering from the street, the building is filled with the reverberation of voices and music, drawing visitors up into five floors of performance, exhibit, and collections spaces
– Brad Cloepfil
A giant international hub for music and sound technology has opened in Calgary, Canada to house the country’s National Music Centre (NMC).

Studio Bell, designed by Brad Cloepfil of Allied Works Architecture, is a vast street-crossing construction located in Calgary’s East Village.

The 160,000sq ft (15,000sq m) building rises in nine interlocking towers clad in glazed terra cotta. It includes five floors of exhibition space showcasing over 2,000 artefacts and musical instruments intended to educate and inspire visitors about Canadian music.

Other features include recording facilities, workshops, classrooms, event spaces, a Canadian Music Hall of Fame and a 300-seat performance hall with movable acoustic walls. The latter overlooks the lobby from the second floor and serves as the building’s programmatic and structural centre.



To the west of the structure, a skybridge spans like a gateway over Calgary’s 4th Avenue and connects the building with the existing King Edward Hotel – one of the birthplaces of jazz in the city.

Each of Studio Bell’s exhibition spaces is designed to produce an experience more aligned with a music festival than a traditional museum. Galleries are envisioned as spaces for performance, where music is heard and experienced, and each can be customised to suit the needs of its specific collection.

“Entering from the street, the building is filled with the reverberation of voices and music, drawing visitors up into five floors of performance, exhibit, and collections spaces,” said Cloepfil. “The apertures at each gallery create a threshold of sound, introducing the content and programs of the particular exhibition. The spaces between are filled with silence, with views that frame the city and landscape beyond.”

The architect described the design as “an immersion in sound and structure” that acts as an instrument in its own right, with a form that merges, parts and intertwines in the same way as “light, gravity and acoustics.”

NMC President and CEO Andrew Mosker said: “The design for Studio Bell has been a truly collaborative process, and it has been thrilling to see our vision come to life. The NMC will become one of Canada’s most significant national institutions, inspiring new generations of musicians and music lovers and catalysing the redevelopment Calgary’s East Village as a core urban district.”

Construction on the CAN$191m (US$145m, €131m, £112m) project began in 2013, with Haley Sharpe Design, Kasian Architecture and CANA Construction also involved. The NMC has raised over CAN$130m (US$98.7m, €89m, £76m) through a capital funding campaign.

A 300-capacity concert hall is the structural and programmatic heart of the building Credit: Brandon Wallis
Five floors of interactive exhibition space educate visitors on the history of music Credit: Leblond Studio
The galleries are designed to be flexible and sensitive to sound Credit: Leblond Studio
The walls curve and merge like 'gravity and acoustics' Credit: Brandon Wallis
The National Music Centre aims to catalyse a love of music in Canada Credit: Leblond Studio
Facilities include recording studios, workshops, classrooms and event spaces Credit: Leblond Studio
The centre has opened after three years of construction Credit: Leblond Studio
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NEWS
Allied Works design vast hub for Canadian music as 'an immersion of structure and sound'
POSTED 09 Aug 2016 . BY Kim Megson
The 160,000sq ft (15,000sq m) building, which crosses Calgary's 4th Avenue, is clad in glazed terra cotta Credit: Jeff Whyte/Shutterstock
Entering from the street, the building is filled with the reverberation of voices and music, drawing visitors up into five floors of performance, exhibit, and collections spaces
– Brad Cloepfil
A giant international hub for music and sound technology has opened in Calgary, Canada to house the country’s National Music Centre (NMC).

Studio Bell, designed by Brad Cloepfil of Allied Works Architecture, is a vast street-crossing construction located in Calgary’s East Village.

The 160,000sq ft (15,000sq m) building rises in nine interlocking towers clad in glazed terra cotta. It includes five floors of exhibition space showcasing over 2,000 artefacts and musical instruments intended to educate and inspire visitors about Canadian music.

Other features include recording facilities, workshops, classrooms, event spaces, a Canadian Music Hall of Fame and a 300-seat performance hall with movable acoustic walls. The latter overlooks the lobby from the second floor and serves as the building’s programmatic and structural centre.



To the west of the structure, a skybridge spans like a gateway over Calgary’s 4th Avenue and connects the building with the existing King Edward Hotel – one of the birthplaces of jazz in the city.

Each of Studio Bell’s exhibition spaces is designed to produce an experience more aligned with a music festival than a traditional museum. Galleries are envisioned as spaces for performance, where music is heard and experienced, and each can be customised to suit the needs of its specific collection.

“Entering from the street, the building is filled with the reverberation of voices and music, drawing visitors up into five floors of performance, exhibit, and collections spaces,” said Cloepfil. “The apertures at each gallery create a threshold of sound, introducing the content and programs of the particular exhibition. The spaces between are filled with silence, with views that frame the city and landscape beyond.”

The architect described the design as “an immersion in sound and structure” that acts as an instrument in its own right, with a form that merges, parts and intertwines in the same way as “light, gravity and acoustics.”

NMC President and CEO Andrew Mosker said: “The design for Studio Bell has been a truly collaborative process, and it has been thrilling to see our vision come to life. The NMC will become one of Canada’s most significant national institutions, inspiring new generations of musicians and music lovers and catalysing the redevelopment Calgary’s East Village as a core urban district.”

Construction on the CAN$191m (US$145m, €131m, £112m) project began in 2013, with Haley Sharpe Design, Kasian Architecture and CANA Construction also involved. The NMC has raised over CAN$130m (US$98.7m, €89m, £76m) through a capital funding campaign.

A 300-capacity concert hall is the structural and programmatic heart of the building Credit: Brandon Wallis
Five floors of interactive exhibition space educate visitors on the history of music Credit: Leblond Studio
The galleries are designed to be flexible and sensitive to sound Credit: Leblond Studio
The walls curve and merge like 'gravity and acoustics' Credit: Brandon Wallis
The National Music Centre aims to catalyse a love of music in Canada Credit: Leblond Studio
Facilities include recording studios, workshops, classrooms and event spaces Credit: Leblond Studio
The centre has opened after three years of construction Credit: Leblond Studio
RELATED STORIES
Plans revealed for CA$890m CalgaryNEXT sports complex


Canada-based Calgary Sports and Entertainment (CSE) has revealed plans for a CA$890m (US$676m, €585m, £428m) multi-purpose sports complex which would house all of the group’s professional sports franchises.
Snøhetta reveal designs for Calgary Library, Canada


Oslo-based architecture and design firm Snøhetta has unveiled plans for its competition-winning Central Library and Plaza in Calgary, Canada.
Architect appointed for Calgary's East Village


Masterplans for the regeneration of Calgary's east village in Alberta, Canada, are being designed by London-based architect Broadway Malyan on behalf of the Calgary Municipal Land Corporation (CMLC).
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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