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NEWS
Active ageing: PHE and CAB set out plans to make England the 'best place to grow older'
POSTED 21 Oct 2019 . BY Tom Walker
Among the commitments included in the statement are for the signatories to focus on preventative measures, such as evidence-based interventions
Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their shared vision for making England the "best place in the world to grow old".

The partners have published a consensus statement, setting out their shared commitment.

The document has already secured a number of signatories across the health and housing sectors – as well as from academia, local government, the NHS and the public and voluntary sectors.

PHE and the CEB will now begin working with the signatories and other interested organisations to develop and promote good practice and share learning, with the goal of ensuring "everyone can look forward to a healthy later life".

Among the commitments outlined in the consensus statement are for the signatories to focus on preventative measures and evidence-based interventions – such as exercise referrals.

There are also commitments to narrow inequalities, challeng ageist and negative language and to remove barriers for older adults to participate in community matters, physical activities and volunteering.

According to Duncan Selbie, CEO of Public Health England, the statement contributes towards the government’s ambition for everyone to have five extra years of healthy, independent life by 2035.

"With the commitment to the Ageing Society Grand Challenge in the Industrial Strategy and the launch of the NHS Long Term Plan – along with the World Health Organization announcing a Decade of Healthy Ageing – there has never been a better time to challenge ageism and realise the potential of people in later life," Selbie writes in the statement.

"Delivering this vision is everyone’s responsibility and over 60 organisations have already shown leadership and signed up to this statement.

"Significant actions are now required across society to make this vision a reality. This is an active document and we will continue to encourage organisations to sign up."

To download and read the full consensus statement, click here.
RELATED STORIES
  24 Hour Fitness launches active ageing programme to attract 'grey dollar'


Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
  Older people “don’t die” when pushed hard, Active Ageing chief tells PTs


One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard.
  FEATURE: Exercise & ageing: Active ageing


Can mainstream fitness clubs cater for the over-50s market, or are standlone, niche clubs a better solution? Kate Cracknell reports
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NEWS
Active ageing: PHE and CAB set out plans to make England the 'best place to grow older'
POSTED 21 Oct 2019 . BY Tom Walker
Among the commitments included in the statement are for the signatories to focus on preventative measures, such as evidence-based interventions
Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their shared vision for making England the "best place in the world to grow old".

The partners have published a consensus statement, setting out their shared commitment.

The document has already secured a number of signatories across the health and housing sectors – as well as from academia, local government, the NHS and the public and voluntary sectors.

PHE and the CEB will now begin working with the signatories and other interested organisations to develop and promote good practice and share learning, with the goal of ensuring "everyone can look forward to a healthy later life".

Among the commitments outlined in the consensus statement are for the signatories to focus on preventative measures and evidence-based interventions – such as exercise referrals.

There are also commitments to narrow inequalities, challeng ageist and negative language and to remove barriers for older adults to participate in community matters, physical activities and volunteering.

According to Duncan Selbie, CEO of Public Health England, the statement contributes towards the government’s ambition for everyone to have five extra years of healthy, independent life by 2035.

"With the commitment to the Ageing Society Grand Challenge in the Industrial Strategy and the launch of the NHS Long Term Plan – along with the World Health Organization announcing a Decade of Healthy Ageing – there has never been a better time to challenge ageism and realise the potential of people in later life," Selbie writes in the statement.

"Delivering this vision is everyone’s responsibility and over 60 organisations have already shown leadership and signed up to this statement.

"Significant actions are now required across society to make this vision a reality. This is an active document and we will continue to encourage organisations to sign up."

To download and read the full consensus statement, click here.
RELATED STORIES
24 Hour Fitness launches active ageing programme to attract 'grey dollar'


Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
Older people “don’t die” when pushed hard, Active Ageing chief tells PTs


One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard.
FEATURE: Exercise & ageing: Active ageing


Can mainstream fitness clubs cater for the over-50s market, or are standlone, niche clubs a better solution? Kate Cracknell reports
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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