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NEWS
Accor to bolster luxury footprint in Saudi Arabia with new Fairmont Ajdan Al Khoba
POSTED 16 Aug 2021 . BY Megan Whitby
The resort’s signature feature will be a full-service Fairmont Spa

Fairmont Ajdan Al Khobar will become the ultimate premier urban waterfront development in the Eastern Province
– Mark Willis
Hospitality group Accor has signed a brand new Fairmont property in Saudi Arabia on the Ajdan Waterfront development, a high-profile mixed-use development in Al Khobar and the Eastern Province of Saudi Arabia.

With an opening date expected for Q3 2023, the hotel will feature 160 rooms and serviced apartments.

The resort’s signature feature will be a full-service Fairmont Spa, accompanied by a fitness area and swimming pool.

Strategically located on the waterfront in the heart of Al Khobar’s centre, the Fairmont property will be part of the Ajdan Waterfront mixed-use development, featuring retail, commercial, residential and entertainment components.

“Our values rest on promoting social transformation, helping to enrich lives, and driving forward the Saudi 2030 vision. We couldn’t think of a better partner than Accor to join our vision and develop the Fairmont hotel on Ajdan,” said Abdullah AlFozan, chair of Ajdan Real Estate Development Company.

“This prestigious destination is known to be one of the most desirable leisure attractions for visitors and residences of the Eastern Province in Saudi Arabia.”

Additional hotel facilities will include four dining outlets, meeting rooms, a Gold Lounge and a kids club.

“We believe Fairmont Ajdan Al Khobar will become the ultimate premier urban waterfront development in the Eastern Province, adding to the strong momentum the Fairmont brand is seeing in the Kingdom after the successful opening of Fairmont Riyadh,” added Mark Willis, CEO of Accor India, Middle East, Africa & Turkey.

Accor currently operates 39 properties with 14,314 keys in Saudi Arabia, with a pipeline of 33 upcoming properties encompassing 10,060 keys.
RELATED STORIES
  Fairmont Taghazout Bay launches in Morocco with Berber-inspired spa purification rituals


Fairmont’s second Moroccan outpost has opened in the bay of Taghazout, renowned for its golden sand beaches, azure waters and extraordinary sunsets.
  New survey reveals over a third of investors are looking to buy more hotels in Europe


Over a third of real estate investors intend to buy more hotels across Europe, according to the latest research from real estate advisory firm Cushman & Wakefield.
  Raffles’ debut Middle Eastern resort and spa on track for Q4 2021 opening


Raffles Hotels and Resorts is scheduled to open Raffles The Palm Dubai in the last quarter of 2021, after rebranding the former Emerald Palace Kempinski Dubai.
  FEATURE: Interview: Emlyn Brown


Accor’s global vice-president of wellbeing talks to Katie Barnes about business strategies following COVID
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Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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NEWS
Accor to bolster luxury footprint in Saudi Arabia with new Fairmont Ajdan Al Khoba
POSTED 16 Aug 2021 . BY Megan Whitby
The resort’s signature feature will be a full-service Fairmont Spa
Fairmont Ajdan Al Khobar will become the ultimate premier urban waterfront development in the Eastern Province
– Mark Willis
Hospitality group Accor has signed a brand new Fairmont property in Saudi Arabia on the Ajdan Waterfront development, a high-profile mixed-use development in Al Khobar and the Eastern Province of Saudi Arabia.

With an opening date expected for Q3 2023, the hotel will feature 160 rooms and serviced apartments.

The resort’s signature feature will be a full-service Fairmont Spa, accompanied by a fitness area and swimming pool.

Strategically located on the waterfront in the heart of Al Khobar’s centre, the Fairmont property will be part of the Ajdan Waterfront mixed-use development, featuring retail, commercial, residential and entertainment components.

“Our values rest on promoting social transformation, helping to enrich lives, and driving forward the Saudi 2030 vision. We couldn’t think of a better partner than Accor to join our vision and develop the Fairmont hotel on Ajdan,” said Abdullah AlFozan, chair of Ajdan Real Estate Development Company.

“This prestigious destination is known to be one of the most desirable leisure attractions for visitors and residences of the Eastern Province in Saudi Arabia.”

Additional hotel facilities will include four dining outlets, meeting rooms, a Gold Lounge and a kids club.

“We believe Fairmont Ajdan Al Khobar will become the ultimate premier urban waterfront development in the Eastern Province, adding to the strong momentum the Fairmont brand is seeing in the Kingdom after the successful opening of Fairmont Riyadh,” added Mark Willis, CEO of Accor India, Middle East, Africa & Turkey.

Accor currently operates 39 properties with 14,314 keys in Saudi Arabia, with a pipeline of 33 upcoming properties encompassing 10,060 keys.
RELATED STORIES
Fairmont Taghazout Bay launches in Morocco with Berber-inspired spa purification rituals


Fairmont’s second Moroccan outpost has opened in the bay of Taghazout, renowned for its golden sand beaches, azure waters and extraordinary sunsets.
New survey reveals over a third of investors are looking to buy more hotels in Europe


Over a third of real estate investors intend to buy more hotels across Europe, according to the latest research from real estate advisory firm Cushman & Wakefield.
Raffles’ debut Middle Eastern resort and spa on track for Q4 2021 opening


Raffles Hotels and Resorts is scheduled to open Raffles The Palm Dubai in the last quarter of 2021, after rebranding the former Emerald Palace Kempinski Dubai.
FEATURE: Interview: Emlyn Brown


Accor’s global vice-president of wellbeing talks to Katie Barnes about business strategies following COVID
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS