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NEWS
ALVA releases list of most visited UK attractions for 2012
POSTED 12 Mar 2013 . BY Jessica Tasman-Jones
Edinburgh's National Museum of Scotland was the only tourist site outside London to make it into ALVA's list of the top 10 most popular attractions
Attractions in Liverpool and Scotland have experienced noticeable increases in popularity, according to figures released by the Association of Leading Visitor Attractions (ALVA) which detail the most popular UK attractions in 2012.

The annual list is still, however, dominated by London attractions and was topped by the British Museum, which despite a 4.7 per cent drop in visitor numbers on the previous year drew 5,575,946 total visits.

The Tate Modern, National Gallery, Natural History Museum and the Victoria & Albert rounded out the top five.

Blockbuster exhibitions such as the Damien Hirst retrospective at the Tate Modern and the Hollywood Costume at the V&A are credited with continuing to pull the crowds to the capital’s attractions.

The National Museum of Scotland was the only attraction outside London to make it into ALVA’s top 10 recording 1,893,521 total visits.

That figure is up 29 per cent on 2011, when the museum reopened its doors following a £47.4m refurbishment.

Edinburgh Castle was the second most popular paid-for attraction outside London, bringing in 1,230,177 visitors, while Kelvingrove Art Gallery & Museum in Glasgow was the most popular combined art gallery and museum in the UK, attracting 1,037,594 up 5.8 per cent on 2011.

In Liverpool, the city experienced its most successful year ever with over 3.3m visits – more than it achieved in its year as the European Capital of Culture in 2008.

The Museum of Liverpool, which opened in July 2011, saw one of the largest increases in visitor numbers, up 53 per cent to 1,011,056 visits.

ALVA reports this had a “halo effect” on other museums in the city which also experienced noticeable jumps in visitor numbers with the Tate Liverpool attracting a 6 per cent increase, the International Slavery Museum up 9 per cent and the Lady Lever Art Gallery up 7 per cent.

Across the country, 30 attractions saw a double digit decline and 27 of these were gardens or outdoor sites – attributed to last year’s poor weather.

Director of ALVA Bernard Donoghue said while there was a decline in visitors to attractions during London 2012, the recovery was almost immediate after the Games wrapped up.

He predicted 2013 would be a popular year for The Old Naval College in Greenwich, which served as a backdrop to the popular film adaptation of Les Miserables.

He anticipated the opening of the £35m Portsmouth museum to house historic ship the Mary Rose would also prove popular.

ALVA’s 44 members manage almost 2,000 tourist sites across the UK, including museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

Sandie Dawe, chief executive of VisitBritain said: “With the majority of museums and galleries free of charge, Britian offers unparalleled attractions at fantastic value, reaffirming our position as one of the most competitive countries in the world to visit.”

Top 10 most popular UK visitor attractions in 2012 (change from 2011 in brackets):

British Museum 5,575,946 (-4.70 per cent)
Tate Modern 5,318,688 (9 per cent)
National Gallery 5,163,902 (-2 per cent)
Natural History Museum 5,021,762 (3.05 per cent)
V&A 3,231,700 (16 per cent)
Science Museum South Kensington 2,989,000 (3.50 per cent)
Tower of London 2,444,296 (-4.30 per cent)
National Portrait Gallery 2,096,858 (12 per cent)
National Museum of Scotland 1,893,521 (29.11 per cent)
St Paul's Cathedral 1,789,974 (-2 per cent)
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NEWS
ALVA releases list of most visited UK attractions for 2012
POSTED 12 Mar 2013 . BY Jessica Tasman-Jones
Edinburgh's National Museum of Scotland was the only tourist site outside London to make it into ALVA's list of the top 10 most popular attractions
Attractions in Liverpool and Scotland have experienced noticeable increases in popularity, according to figures released by the Association of Leading Visitor Attractions (ALVA) which detail the most popular UK attractions in 2012.

The annual list is still, however, dominated by London attractions and was topped by the British Museum, which despite a 4.7 per cent drop in visitor numbers on the previous year drew 5,575,946 total visits.

The Tate Modern, National Gallery, Natural History Museum and the Victoria & Albert rounded out the top five.

Blockbuster exhibitions such as the Damien Hirst retrospective at the Tate Modern and the Hollywood Costume at the V&A are credited with continuing to pull the crowds to the capital’s attractions.

The National Museum of Scotland was the only attraction outside London to make it into ALVA’s top 10 recording 1,893,521 total visits.

That figure is up 29 per cent on 2011, when the museum reopened its doors following a £47.4m refurbishment.

Edinburgh Castle was the second most popular paid-for attraction outside London, bringing in 1,230,177 visitors, while Kelvingrove Art Gallery & Museum in Glasgow was the most popular combined art gallery and museum in the UK, attracting 1,037,594 up 5.8 per cent on 2011.

In Liverpool, the city experienced its most successful year ever with over 3.3m visits – more than it achieved in its year as the European Capital of Culture in 2008.

The Museum of Liverpool, which opened in July 2011, saw one of the largest increases in visitor numbers, up 53 per cent to 1,011,056 visits.

ALVA reports this had a “halo effect” on other museums in the city which also experienced noticeable jumps in visitor numbers with the Tate Liverpool attracting a 6 per cent increase, the International Slavery Museum up 9 per cent and the Lady Lever Art Gallery up 7 per cent.

Across the country, 30 attractions saw a double digit decline and 27 of these were gardens or outdoor sites – attributed to last year’s poor weather.

Director of ALVA Bernard Donoghue said while there was a decline in visitors to attractions during London 2012, the recovery was almost immediate after the Games wrapped up.

He predicted 2013 would be a popular year for The Old Naval College in Greenwich, which served as a backdrop to the popular film adaptation of Les Miserables.

He anticipated the opening of the £35m Portsmouth museum to house historic ship the Mary Rose would also prove popular.

ALVA’s 44 members manage almost 2,000 tourist sites across the UK, including museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

Sandie Dawe, chief executive of VisitBritain said: “With the majority of museums and galleries free of charge, Britian offers unparalleled attractions at fantastic value, reaffirming our position as one of the most competitive countries in the world to visit.”

Top 10 most popular UK visitor attractions in 2012 (change from 2011 in brackets):

British Museum 5,575,946 (-4.70 per cent)
Tate Modern 5,318,688 (9 per cent)
National Gallery 5,163,902 (-2 per cent)
Natural History Museum 5,021,762 (3.05 per cent)
V&A 3,231,700 (16 per cent)
Science Museum South Kensington 2,989,000 (3.50 per cent)
Tower of London 2,444,296 (-4.30 per cent)
National Portrait Gallery 2,096,858 (12 per cent)
National Museum of Scotland 1,893,521 (29.11 per cent)
St Paul's Cathedral 1,789,974 (-2 per cent)
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
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Toverland unveils €98m expansion plan as park prepares to launch resort development
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

ABOUT LEISURE MEDIA
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