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NEWS
ALVA releases list of most visited UK attractions for 2012
POSTED 12 Mar 2013 . BY Jessica Tasman-Jones
Edinburgh's National Museum of Scotland was the only tourist site outside London to make it into ALVA's list of the top 10 most popular attractions
Attractions in Liverpool and Scotland have experienced noticeable increases in popularity, according to figures released by the Association of Leading Visitor Attractions (ALVA) which detail the most popular UK attractions in 2012.

The annual list is still, however, dominated by London attractions and was topped by the British Museum, which despite a 4.7 per cent drop in visitor numbers on the previous year drew 5,575,946 total visits.

The Tate Modern, National Gallery, Natural History Museum and the Victoria & Albert rounded out the top five.

Blockbuster exhibitions such as the Damien Hirst retrospective at the Tate Modern and the Hollywood Costume at the V&A are credited with continuing to pull the crowds to the capital’s attractions.

The National Museum of Scotland was the only attraction outside London to make it into ALVA’s top 10 recording 1,893,521 total visits.

That figure is up 29 per cent on 2011, when the museum reopened its doors following a £47.4m refurbishment.

Edinburgh Castle was the second most popular paid-for attraction outside London, bringing in 1,230,177 visitors, while Kelvingrove Art Gallery & Museum in Glasgow was the most popular combined art gallery and museum in the UK, attracting 1,037,594 up 5.8 per cent on 2011.

In Liverpool, the city experienced its most successful year ever with over 3.3m visits – more than it achieved in its year as the European Capital of Culture in 2008.

The Museum of Liverpool, which opened in July 2011, saw one of the largest increases in visitor numbers, up 53 per cent to 1,011,056 visits.

ALVA reports this had a “halo effect” on other museums in the city which also experienced noticeable jumps in visitor numbers with the Tate Liverpool attracting a 6 per cent increase, the International Slavery Museum up 9 per cent and the Lady Lever Art Gallery up 7 per cent.

Across the country, 30 attractions saw a double digit decline and 27 of these were gardens or outdoor sites – attributed to last year’s poor weather.

Director of ALVA Bernard Donoghue said while there was a decline in visitors to attractions during London 2012, the recovery was almost immediate after the Games wrapped up.

He predicted 2013 would be a popular year for The Old Naval College in Greenwich, which served as a backdrop to the popular film adaptation of Les Miserables.

He anticipated the opening of the £35m Portsmouth museum to house historic ship the Mary Rose would also prove popular.

ALVA’s 44 members manage almost 2,000 tourist sites across the UK, including museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

Sandie Dawe, chief executive of VisitBritain said: “With the majority of museums and galleries free of charge, Britian offers unparalleled attractions at fantastic value, reaffirming our position as one of the most competitive countries in the world to visit.”

Top 10 most popular UK visitor attractions in 2012 (change from 2011 in brackets):

British Museum 5,575,946 (-4.70 per cent)
Tate Modern 5,318,688 (9 per cent)
National Gallery 5,163,902 (-2 per cent)
Natural History Museum 5,021,762 (3.05 per cent)
V&A 3,231,700 (16 per cent)
Science Museum South Kensington 2,989,000 (3.50 per cent)
Tower of London 2,444,296 (-4.30 per cent)
National Portrait Gallery 2,096,858 (12 per cent)
National Museum of Scotland 1,893,521 (29.11 per cent)
St Paul's Cathedral 1,789,974 (-2 per cent)
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NEWS
ALVA releases list of most visited UK attractions for 2012
POSTED 12 Mar 2013 . BY Jessica Tasman-Jones
Edinburgh's National Museum of Scotland was the only tourist site outside London to make it into ALVA's list of the top 10 most popular attractions
Attractions in Liverpool and Scotland have experienced noticeable increases in popularity, according to figures released by the Association of Leading Visitor Attractions (ALVA) which detail the most popular UK attractions in 2012.

The annual list is still, however, dominated by London attractions and was topped by the British Museum, which despite a 4.7 per cent drop in visitor numbers on the previous year drew 5,575,946 total visits.

The Tate Modern, National Gallery, Natural History Museum and the Victoria & Albert rounded out the top five.

Blockbuster exhibitions such as the Damien Hirst retrospective at the Tate Modern and the Hollywood Costume at the V&A are credited with continuing to pull the crowds to the capital’s attractions.

The National Museum of Scotland was the only attraction outside London to make it into ALVA’s top 10 recording 1,893,521 total visits.

That figure is up 29 per cent on 2011, when the museum reopened its doors following a £47.4m refurbishment.

Edinburgh Castle was the second most popular paid-for attraction outside London, bringing in 1,230,177 visitors, while Kelvingrove Art Gallery & Museum in Glasgow was the most popular combined art gallery and museum in the UK, attracting 1,037,594 up 5.8 per cent on 2011.

In Liverpool, the city experienced its most successful year ever with over 3.3m visits – more than it achieved in its year as the European Capital of Culture in 2008.

The Museum of Liverpool, which opened in July 2011, saw one of the largest increases in visitor numbers, up 53 per cent to 1,011,056 visits.

ALVA reports this had a “halo effect” on other museums in the city which also experienced noticeable jumps in visitor numbers with the Tate Liverpool attracting a 6 per cent increase, the International Slavery Museum up 9 per cent and the Lady Lever Art Gallery up 7 per cent.

Across the country, 30 attractions saw a double digit decline and 27 of these were gardens or outdoor sites – attributed to last year’s poor weather.

Director of ALVA Bernard Donoghue said while there was a decline in visitors to attractions during London 2012, the recovery was almost immediate after the Games wrapped up.

He predicted 2013 would be a popular year for The Old Naval College in Greenwich, which served as a backdrop to the popular film adaptation of Les Miserables.

He anticipated the opening of the £35m Portsmouth museum to house historic ship the Mary Rose would also prove popular.

ALVA’s 44 members manage almost 2,000 tourist sites across the UK, including museums, galleries, palaces, castles, cathedrals, zoos, historic houses, heritage sites, gardens and leisure attractions.

Sandie Dawe, chief executive of VisitBritain said: “With the majority of museums and galleries free of charge, Britian offers unparalleled attractions at fantastic value, reaffirming our position as one of the most competitive countries in the world to visit.”

Top 10 most popular UK visitor attractions in 2012 (change from 2011 in brackets):

British Museum 5,575,946 (-4.70 per cent)
Tate Modern 5,318,688 (9 per cent)
National Gallery 5,163,902 (-2 per cent)
Natural History Museum 5,021,762 (3.05 per cent)
V&A 3,231,700 (16 per cent)
Science Museum South Kensington 2,989,000 (3.50 per cent)
Tower of London 2,444,296 (-4.30 per cent)
National Portrait Gallery 2,096,858 (12 per cent)
National Museum of Scotland 1,893,521 (29.11 per cent)
St Paul's Cathedral 1,789,974 (-2 per cent)
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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