Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
ACE calls on US government to offer financial support to self-employed fitness professionals
POSTED 27 Mar 2020 . BY Tom Walker
The ACE represents 90,000+ certified exercise professionals and health coaches across the US Credit: Shutterstock

These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions
– Graham Melstrand
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's independent contractors, sole proprietors and small family businesses behind in its efforts to prop up US economy during the Coronavirus outbreak.

Speaking exclusively to HCM, Graham Melstrand​, ACE's executive vice president of engagement, said the organisation was calling on the US Congress and state legislatures to undertake "rapid exploration" of legislative relief for small businesses and their employees, independent contractors and self-employed individuals.

ACE represents 90,000+ certified exercise professionals and health coaches across the US.

"The health and fitness industry is composed primarily of small business owners, independent contractors and employees who are an important driver of the American economy," Melstrand said.

"Health clubs and studios are vital to the US economy. They serve 74 million consumers, generate US$32.3bn in annual revenue and employ more than 800,000 people.

"Many of those employed in the fitness sector are exercise professionals and health coaches who are certified by ACE.

"These are hardworking people whose livelihoods are being severely disrupted as public health authorities urge or require their businesses or employers to shutter and Americans to shelter in place.

"These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions."

Melstrand added that while ACE welcomed the financial relief measures already provided by the central government, it was looking for reassurance that everyone would be covered by them.

"We are encouraged by the bipartisan commitment to this cause and this week's approval by the US Senate, which sent the relief package to the House of Representatives for consideration," he said.

"The Senate bill would provide a number of critical benefits to assist small business operators, independent contractors and unemployed individuals through the COVID-19 crisis.

"But we urge policymakers to continue supporting the full array of mechanisms and vehicles available to state and federal governments to minimise the impact on all working adults, not just some.

"Those include business-interruption loans as well as expanded unemployment benefits and earned sick-leave.

"This isn’t just an economic investment in a targeted sector: our specific small businesses and this workforce are critical in keeping the economy healthy, both economically and physiologically.

"Without us, the public health initiatives addressing inactivity-related health impacts will be missing one of their most indispensable on-the-ground partners."
RELATED STORIES
  Physical activity sector leaders welcome help for self-employed – but question delay until June


Physical activity sector bodies have welcomed the government's measures to help the UK's self- employed workers during the COVID-19 (Coronavirus) pandemic.
  Huw Edwards: physical activity sector adapting to closures, but reports of eviction threats are shameful


The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according to ukactive CEO Huw Edwards.
  US government agrees to include self-employed in financial assistance package


The US government has passed a motion that will see gig workers, independent contractors and the self-employed qualify for financial assistance during the COVID-19 (Coronavirus) outbreak.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
ACE calls on US government to offer financial support to self-employed fitness professionals
POSTED 27 Mar 2020 . BY Tom Walker
The ACE represents 90,000+ certified exercise professionals and health coaches across the US Credit: Shutterstock
These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions
– Graham Melstrand
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's independent contractors, sole proprietors and small family businesses behind in its efforts to prop up US economy during the Coronavirus outbreak.

Speaking exclusively to HCM, Graham Melstrand​, ACE's executive vice president of engagement, said the organisation was calling on the US Congress and state legislatures to undertake "rapid exploration" of legislative relief for small businesses and their employees, independent contractors and self-employed individuals.

ACE represents 90,000+ certified exercise professionals and health coaches across the US.

"The health and fitness industry is composed primarily of small business owners, independent contractors and employees who are an important driver of the American economy," Melstrand said.

"Health clubs and studios are vital to the US economy. They serve 74 million consumers, generate US$32.3bn in annual revenue and employ more than 800,000 people.

"Many of those employed in the fitness sector are exercise professionals and health coaches who are certified by ACE.

"These are hardworking people whose livelihoods are being severely disrupted as public health authorities urge or require their businesses or employers to shutter and Americans to shelter in place.

"These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions."

Melstrand added that while ACE welcomed the financial relief measures already provided by the central government, it was looking for reassurance that everyone would be covered by them.

"We are encouraged by the bipartisan commitment to this cause and this week's approval by the US Senate, which sent the relief package to the House of Representatives for consideration," he said.

"The Senate bill would provide a number of critical benefits to assist small business operators, independent contractors and unemployed individuals through the COVID-19 crisis.

"But we urge policymakers to continue supporting the full array of mechanisms and vehicles available to state and federal governments to minimise the impact on all working adults, not just some.

"Those include business-interruption loans as well as expanded unemployment benefits and earned sick-leave.

"This isn’t just an economic investment in a targeted sector: our specific small businesses and this workforce are critical in keeping the economy healthy, both economically and physiologically.

"Without us, the public health initiatives addressing inactivity-related health impacts will be missing one of their most indispensable on-the-ground partners."
RELATED STORIES
Physical activity sector leaders welcome help for self-employed – but question delay until June


Physical activity sector bodies have welcomed the government's measures to help the UK's self- employed workers during the COVID-19 (Coronavirus) pandemic.
Huw Edwards: physical activity sector adapting to closures, but reports of eviction threats are shameful


The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according to ukactive CEO Huw Edwards.
US government agrees to include self-employed in financial assistance package


The US government has passed a motion that will see gig workers, independent contractors and the self-employed qualify for financial assistance during the COVID-19 (Coronavirus) outbreak.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS