Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
American Alliance of Museums lays out 2016-2020 strategic plan
POSTED 10 May 2016 . BY Tom Anstey
New York's Guggenheim is among the list of AAM members Credit: Shutterstock.com
The American Alliance of Museums (AAM) has unveiled a new strategic plan up until 2020, which aims to build upon its recent success of a near 70 per cent increase in museum membership.

AAM has set out a number of new goals in its plan, including expanding thought leadership to inspire and influence innovation in the field and to help foster global exchange of museum practice.

The Alliance will also prioritise themes related to the financial sustainability of museums, promoting diversity, equity, accessibility and inclusion in all aspects of museum structure and programming.

Finally, more emphasis will be placed on developing the next generation of museum leadership and strengthening museum governance through support for trustees.

The plan was developed over a period of 18 months, with AAM board member John Wetenhall leading a working group which gathered input from more than 500 AAM members and non-members via 30 formal listening sessions.

“This new plan focuses the Alliance on goals that advance our mission to champion museums and nurture excellence in partnership with our members and allies,” said Laura Lott, AAM president and CEO.

“Our vision is a world informed and enriched by thriving museums. We will emphasise topics our members strongly believe are vital to the future viability, relevance and sustainability of museums.”

RELATED STORIES
  TrendsWatch annual report says radical reshaping of the workplace will affect museums sector


The 2016 edition of the TrendsWatch report – which highlights trends to watch out for in museums in the coming year – has predicted culture of work, the spectrum of ability, and the struggle over representation to be prominent trends in the sector.
  Philanthropy continues to make up for funding shortfall in America's museums: survey


Philanthropy continues to play a major part in America’s museums, with endowments accounting for more than a fifth of total income, according to the second edition of new annual survey released by the Association of Art Museum Directors (AAMD).
  Wearable tech revolution, open culture and ethical scrutiny all forecast in 2015 museums TrendsWatch report


The 2015 edition of the TrendsWatch report, which highlights trends to watch out for in museums in the coming year has been released, with rising tides, wearable tech and open culture all on the agenda.
MORE NEWS
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
American Alliance of Museums lays out 2016-2020 strategic plan
POSTED 10 May 2016 . BY Tom Anstey
New York's Guggenheim is among the list of AAM members Credit: Shutterstock.com
The American Alliance of Museums (AAM) has unveiled a new strategic plan up until 2020, which aims to build upon its recent success of a near 70 per cent increase in museum membership.

AAM has set out a number of new goals in its plan, including expanding thought leadership to inspire and influence innovation in the field and to help foster global exchange of museum practice.

The Alliance will also prioritise themes related to the financial sustainability of museums, promoting diversity, equity, accessibility and inclusion in all aspects of museum structure and programming.

Finally, more emphasis will be placed on developing the next generation of museum leadership and strengthening museum governance through support for trustees.

The plan was developed over a period of 18 months, with AAM board member John Wetenhall leading a working group which gathered input from more than 500 AAM members and non-members via 30 formal listening sessions.

“This new plan focuses the Alliance on goals that advance our mission to champion museums and nurture excellence in partnership with our members and allies,” said Laura Lott, AAM president and CEO.

“Our vision is a world informed and enriched by thriving museums. We will emphasise topics our members strongly believe are vital to the future viability, relevance and sustainability of museums.”

RELATED STORIES
TrendsWatch annual report says radical reshaping of the workplace will affect museums sector


The 2016 edition of the TrendsWatch report – which highlights trends to watch out for in museums in the coming year – has predicted culture of work, the spectrum of ability, and the struggle over representation to be prominent trends in the sector.
Philanthropy continues to make up for funding shortfall in America's museums: survey


Philanthropy continues to play a major part in America’s museums, with endowments accounting for more than a fifth of total income, according to the second edition of new annual survey released by the Association of Art Museum Directors (AAMD).
Wearable tech revolution, open culture and ethical scrutiny all forecast in 2015 museums TrendsWatch report


The 2015 edition of the TrendsWatch report, which highlights trends to watch out for in museums in the coming year has been released, with rising tides, wearable tech and open culture all on the agenda.
MORE NEWS
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS