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NEWS
$200m Orlando hub gets new name, opening date
POSTED 17 Apr 2014 . BY Jason Holland
The Orlando Eye will be smaller than the London Eye, but offers views of central Florida's theme parks Credit: Shutterstock
The opening of a new $200m (€144m, £119m) entertainment hub in Orlando has been pushed back to spring 2015 – but finally has a confirmed name.

I-Drive 360 is being developed by Orlando-based Unicorp National Developments and New York-based Circle Entertainment. It features a Merlin Entertainments-operated 400ft (122m) tall Orlando Eye observation wheel as its centrepiece. The project also includes a Madame Tussauds wax museum and Sea Life aquarium – both operated by Merlin – as well as a number of shops and restaurants.

Unicorp president Chuck Whittall had hoped the complex would be open by the end of this year, but said construction issues to do with the nature of the “custom-made” observation wheel had pushed back opening. "The delays we've had have all been about building something that hasn't been built before," he said.

Switzerland-based Intamin Amusement Rides is constructing the Eye. Whittall said the wheel's base is largely complete, with its hub and spokes being assembled in the coming months.

The Orlando Eye will have 30 capsules capable of holding 15 people. During the 18- to 20-minute trip around the wheel, visitors will – on a clear day – be able to see Central Florida's theme parks, downtown Orlando, many of the region’s lakes, as well as the majority of International Drive.

The Madame Tussauds attraction will be Merlin Entertainments’ 19th, and will feature a wax model of Walt Disney. The Sea Life Aquarium will be the company’s 46th, and includes a submerged 360 degree tunnel with a Plexiglas floor.

Merlin already has a presence near Orlando as it operates the Legoland Florida theme park, which opened in 2011.

The project was originally called I-Walk Orlando, but this was dropped as it was considered to be too similar to Universal's CityWalk district. The next name iteration, I-Drive Live, was also scrapped.

Read more about Merlin Entertainments, including an interview with CEO Nick Varney, here.

Unicorp National Developments has posted a live stream of the construction of I-Drive 360 on its website.
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NEWS
$200m Orlando hub gets new name, opening date
POSTED 17 Apr 2014 . BY Jason Holland
The Orlando Eye will be smaller than the London Eye, but offers views of central Florida's theme parks Credit: Shutterstock
The opening of a new $200m (€144m, £119m) entertainment hub in Orlando has been pushed back to spring 2015 – but finally has a confirmed name.

I-Drive 360 is being developed by Orlando-based Unicorp National Developments and New York-based Circle Entertainment. It features a Merlin Entertainments-operated 400ft (122m) tall Orlando Eye observation wheel as its centrepiece. The project also includes a Madame Tussauds wax museum and Sea Life aquarium – both operated by Merlin – as well as a number of shops and restaurants.

Unicorp president Chuck Whittall had hoped the complex would be open by the end of this year, but said construction issues to do with the nature of the “custom-made” observation wheel had pushed back opening. "The delays we've had have all been about building something that hasn't been built before," he said.

Switzerland-based Intamin Amusement Rides is constructing the Eye. Whittall said the wheel's base is largely complete, with its hub and spokes being assembled in the coming months.

The Orlando Eye will have 30 capsules capable of holding 15 people. During the 18- to 20-minute trip around the wheel, visitors will – on a clear day – be able to see Central Florida's theme parks, downtown Orlando, many of the region’s lakes, as well as the majority of International Drive.

The Madame Tussauds attraction will be Merlin Entertainments’ 19th, and will feature a wax model of Walt Disney. The Sea Life Aquarium will be the company’s 46th, and includes a submerged 360 degree tunnel with a Plexiglas floor.

Merlin already has a presence near Orlando as it operates the Legoland Florida theme park, which opened in 2011.

The project was originally called I-Walk Orlando, but this was dropped as it was considered to be too similar to Universal's CityWalk district. The next name iteration, I-Drive Live, was also scrapped.

Read more about Merlin Entertainments, including an interview with CEO Nick Varney, here.

Unicorp National Developments has posted a live stream of the construction of I-Drive 360 on its website.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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