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NEWS
1Rebel gets ready to rumble with second City site
POSTED 10 Aug 2015 . BY Jak Phillips
(L-r) 1Rebel founders James Balfour, Giles Dean and operations director Kevin Yates
Boutique fitness chain 1Rebel isn’t pulling any punches with its forthcoming second studio, adding a combat-themed class called Rumble to its high-intensity offering.

Due to debut on 1 September at London’s Broadgate Circle, the new site is a mere 600m from the first 1Rebel at St Mary Axe, and operations director Kevin Yates says the clubs have been designed to complement each other.

“The opportunity with having clubs close together is we now have three unique programmes - Ride, Reshape and Rumble - which offers our guests much more variety and class availability,” Yates told Health Club Management.

“We’ve spent lots of time looking over the growth of group programmes and two key areas we believe the consumer wants more of are yoga and boxing. We’ve chosen the latter as we believe the market requires a high-end boutique and quality workout that incorporates a mixture of mixed martial arts and boxing along with HIIT training.”

Rumble, which Yates co-designed with 1Rebel trainers Pierre Pozzuto, Mila Lazar and fitness expert Dean Hodgkin, will be offered at Broadgate Circle alongside the Reshape class which has proved popular at St Mary Axe. Escape Fitness has helped design bespoke equipment for Rumble, while Reshape classes feature Woodway 4Front treadmills and the patented 1R workout box containing a variety of free weights.

Once again, 1Rebel will be placing a big emphasis on the decor, offering classes in an environment which is “designed to impress.”

“This new site is so unique and the studio is probably one of the first group exercise studios to be a perfect round circle,” added Yates of the 8,000sq ft (743sq m) setting. “The design of the facility will again win awards with many unique features.”

Yates also hinted at further expansion, revealing that the chain is currently working on a number of locations from London to Scandinavia and Asia.

To read an interview with the team behind 1Rebel, from the February edition of Health Club Management, click here.
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NEWS
1Rebel gets ready to rumble with second City site
POSTED 10 Aug 2015 . BY Jak Phillips
(L-r) 1Rebel founders James Balfour, Giles Dean and operations director Kevin Yates
Boutique fitness chain 1Rebel isn’t pulling any punches with its forthcoming second studio, adding a combat-themed class called Rumble to its high-intensity offering.

Due to debut on 1 September at London’s Broadgate Circle, the new site is a mere 600m from the first 1Rebel at St Mary Axe, and operations director Kevin Yates says the clubs have been designed to complement each other.

“The opportunity with having clubs close together is we now have three unique programmes - Ride, Reshape and Rumble - which offers our guests much more variety and class availability,” Yates told Health Club Management.

“We’ve spent lots of time looking over the growth of group programmes and two key areas we believe the consumer wants more of are yoga and boxing. We’ve chosen the latter as we believe the market requires a high-end boutique and quality workout that incorporates a mixture of mixed martial arts and boxing along with HIIT training.”

Rumble, which Yates co-designed with 1Rebel trainers Pierre Pozzuto, Mila Lazar and fitness expert Dean Hodgkin, will be offered at Broadgate Circle alongside the Reshape class which has proved popular at St Mary Axe. Escape Fitness has helped design bespoke equipment for Rumble, while Reshape classes feature Woodway 4Front treadmills and the patented 1R workout box containing a variety of free weights.

Once again, 1Rebel will be placing a big emphasis on the decor, offering classes in an environment which is “designed to impress.”

“This new site is so unique and the studio is probably one of the first group exercise studios to be a perfect round circle,” added Yates of the 8,000sq ft (743sq m) setting. “The design of the facility will again win awards with many unique features.”

Yates also hinted at further expansion, revealing that the chain is currently working on a number of locations from London to Scandinavia and Asia.

To read an interview with the team behind 1Rebel, from the February edition of Health Club Management, click here.
RELATED STORIES
FEATURE: CLAD people: James Balfour, Giles Dean and Kevin Yates


The founders of new microgym 1Rebel
FEATURE: New opening: Rebels with a cause


1Rebel is a newly-launched premium lifestyle microgym which has set out to be a ‘fitness market disruptor’. Julie Cramer speaks to the founders
1Rebel launches first boutique in City of London


After much anticipation and a raft of headlines, the first 1Rebel microgym has launched in the City of London.
Steve Barrett to join fitness startup 1Rebel as programme director


Soon to be launched gym chain 1Rebel has scored an early coup by securing the services of marketing and fitness guru Steve Barrett as the group’s programme director.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Tel: +44 (0)1462 431385

©Cybertrek 2026

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