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NEWS
£8m rollercoaster for Pleasure Beach
POSTED 24 Apr 2007 . BY
Blackpool Pleasure Beach is to unveil its new £8m rollercoaster, Infusion, in May.

Infusion is the world’s first suspended looping coaster (SLC) to be built completely over water and is the tallest SLC in the UK.

Two trains carrying 16 passengers each will reach speeds of more than 50mph over 675m (2,200ft) of track set over 4.4m litres of water and riders will experience a maximum G-Force of +4.5Gs.

Pleasure Beach deputy managing director, Nick Thompson, said: “With all the hype recently about the supercasino being awarded to Manchester and with many reports writing off Blackpool as a result, I am sure many sceptics are wondering why my family are investing £8m in a new coaster.

"Our family has invested in the Blackpool since Pleasure Beach first opened in 1896 and we have every faith in our town.

“Pleasure Beach is constantly changing as we have to keep up the latest in technology and maintain our history and heritage where possible.

“We continue to be the most visited tourist attraction in the UK and welcome almost six million visitors every year – so we must be doing something right – and I am sure with the arrival of Infusion we see a lot more visitors this year.”

MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
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iPlayCo was established in 1999. [more...]
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Get Attractions Management digital magazine FREE
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NEWS
£8m rollercoaster for Pleasure Beach
POSTED 24 Apr 2007 . BY
Blackpool Pleasure Beach is to unveil its new £8m rollercoaster, Infusion, in May.

Infusion is the world’s first suspended looping coaster (SLC) to be built completely over water and is the tallest SLC in the UK.

Two trains carrying 16 passengers each will reach speeds of more than 50mph over 675m (2,200ft) of track set over 4.4m litres of water and riders will experience a maximum G-Force of +4.5Gs.

Pleasure Beach deputy managing director, Nick Thompson, said: “With all the hype recently about the supercasino being awarded to Manchester and with many reports writing off Blackpool as a result, I am sure many sceptics are wondering why my family are investing £8m in a new coaster.

"Our family has invested in the Blackpool since Pleasure Beach first opened in 1896 and we have every faith in our town.

“Pleasure Beach is constantly changing as we have to keep up the latest in technology and maintain our history and heritage where possible.

“We continue to be the most visited tourist attraction in the UK and welcome almost six million visitors every year – so we must be doing something right – and I am sure with the arrival of Infusion we see a lot more visitors this year.”

MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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