Morecambe Bay Partnership, which includes Lancaster City Council, has secured funding worth £490,000 for Bay-wide tourism projects.

The investment from Coastal Communities Fund will be used to kickstart a project called '700 Days to Transform the Bay', aiming to attract more visitors into the region.

The project will connect and signpost a 200km (124m) 'Bay Cycle Way' starting in Heysham. In addition, the scheme will deliver events, develop trails and apps to improve information for visitors and provide more than 300 training places to support tourism businesses.

Captain Graham Maclean, chair of Morecambe Bay Partnership, said, "This adds to an impressive string of success - £2m for Headlands to Headspace, £600,000 for the Nature Improvement Area, and £1.2m for Source to Sea."

Susannah Bleakley from Morecambe Bay Partnership said that 700 Days will create new opportunities for visitors from near and far to explore and enjoy this fascinating area.

"Focusing on four clusters around the Bay, the scheme aims to develop a distinctive, yet diverse offer within each cluster, and support the marketing of a more compelling destination.

"We want to bring more visitors who stay longer, travel sustainably, spend more, and repeat their visits," said Bleakley.