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NEWS
£11m Roman visitor attraction planned for Cumbria
POSTED 29 Jun 2011 . BY Tom Walker
An artist's impression of the planne attraction
Hadrian's Wall Heritage Limited has submitted plans for a 'world class' Roman visitor attraction in Maryport, Cumbria, UK.

The plans received by Allerdale Borough Council outline a £10.7m Roman Maryport development at Camp Farm with attractions including a Victorian model farm including a Roman fort and civilian settlement.

The plans also include a new museum building to house the Netherhall Collection - a selection of Roman Army religious dedications - and the redevelopment of the existing museum in the battery building.

Michael Baker, director of sustainable development for Hadrian's Wall Heritage, said the attraction would have a strong educational aspect and that he hoped to have the site open to the public by 2014.

He said: "This key heritage development involves the restoration and conversion of the historic farm buildings into galleries and visitor facilities, and will significantly raise the profile of the west coast of Cumbria as a destination worthy of visiting to a large audience for whom the area is as yet unknown.

"There will be rich, varied and complementary interpretation emphasising the relevance of the story of Roman Maryport to us today - for example what is it like to live on a frontier, to be an occupying soldier, to live in an occupied country, the meeting of different cultures."

Roman Maryport is expected to attract 55,000 visitors a year and is being developed as a partnership between Hadrian's Wall Heritage and the Senhouse Museum Trust which runs the Senhouse Roman Museum next to the site.

The Roman fort at Maryport - Roman name Alauna - is a key part of the Roman frontier coastal defences that extend from Hadrian's Wall, and is included in the 150 mile Hadrian's Wall World Heritage Site.

Hadrian's Wall Heritage Limited was set up in 2006 by One North East, the Northwest Development Agency, English Heritage and Natural England. The company's aim is to realise the economic, social and cultural regeneration potential of the Hadrian's Wall World Heritage Site and the communities and environment through which it passes by sustainable tourism development, management and conservation activities which benefit local communities and the wider region.

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Simworx Ltd

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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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DIRECTORY
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NEWS
£11m Roman visitor attraction planned for Cumbria
POSTED 29 Jun 2011 . BY Tom Walker
An artist's impression of the planne attraction
Hadrian's Wall Heritage Limited has submitted plans for a 'world class' Roman visitor attraction in Maryport, Cumbria, UK.

The plans received by Allerdale Borough Council outline a £10.7m Roman Maryport development at Camp Farm with attractions including a Victorian model farm including a Roman fort and civilian settlement.

The plans also include a new museum building to house the Netherhall Collection - a selection of Roman Army religious dedications - and the redevelopment of the existing museum in the battery building.

Michael Baker, director of sustainable development for Hadrian's Wall Heritage, said the attraction would have a strong educational aspect and that he hoped to have the site open to the public by 2014.

He said: "This key heritage development involves the restoration and conversion of the historic farm buildings into galleries and visitor facilities, and will significantly raise the profile of the west coast of Cumbria as a destination worthy of visiting to a large audience for whom the area is as yet unknown.

"There will be rich, varied and complementary interpretation emphasising the relevance of the story of Roman Maryport to us today - for example what is it like to live on a frontier, to be an occupying soldier, to live in an occupied country, the meeting of different cultures."

Roman Maryport is expected to attract 55,000 visitors a year and is being developed as a partnership between Hadrian's Wall Heritage and the Senhouse Museum Trust which runs the Senhouse Roman Museum next to the site.

The Roman fort at Maryport - Roman name Alauna - is a key part of the Roman frontier coastal defences that extend from Hadrian's Wall, and is included in the 150 mile Hadrian's Wall World Heritage Site.

Hadrian's Wall Heritage Limited was set up in 2006 by One North East, the Northwest Development Agency, English Heritage and Natural England. The company's aim is to realise the economic, social and cultural regeneration potential of the Hadrian's Wall World Heritage Site and the communities and environment through which it passes by sustainable tourism development, management and conservation activities which benefit local communities and the wider region.

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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