Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
€5bn to be invested into Italian heritage and tourism
POSTED 28 Feb 2018 . BY Tom Anstey
The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects
Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.

In a deal signed last month, Intesa Sanpaolo will use a large chunk of the financial package for restoration and redevelopment projects, making more buildings available for cultural use over the next three years.

Called the “Pact for Tourism 4.0”, the funding will also include money for training workers in the tourism sector, technological innovation, and modernisation of tourist accommodation.

“I'm really happy with this agreement which marks a change of direction in how tourism is dealt with; a sector in which we not only have to get out of a crisis, but also to steer a strong growth,” said the country’s minister for culture, Dario Franceschini.

"I say to entrepreneurs: invest in tourism. There's a need for both the public and private sectors to play their part."

According to its government, Italy’s tourism sector is worth an estimated €185bn (US$226.1bn, £163.3bn) a year, making up 11.8 per cent of the country’s GDP and 12.8 per cent of all employment in the country. In 2017, 117 million people visited Italy, with 403 million total overnight stays.

The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects.

In 2016, the government announced two major investments into the country’s heritage sites, earmarking €1bn (US$1.2bn, £883m) for cultural investments on projects across the country in addition to €300m (US$366.7m, £264.8m) to protect its most important heritage sites in need of restoration. Later that year, the government launched a campaign for the historic city of Rome, seeking €436m (US$532.9m, £384.9m) from corporate sponsors and donors to help restore historic sites in the city. Also during that year, the culture ministry announced plans to provide high-speed internet access at all of its 51 Unesco World Heritage Sites in an effort to boost its culture offering.

Last year, the government offered to give away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction, in the hopes that the scheme would breathe new life into disused public buildings, including castles, farmhouses and monasteries.

Among the projects currently undergoing work, 2018 will see the completion of the restoration of the historic Rome Colosseum. Costing €25m (US$30.6m, £22m), the first phase of restoration included the surface cleaning of the northern and southern façades, and removing dirt and gunge created mainly by vehicle pollution, which gave the Colosseum a darkened look. Phase two of the restoration included work on the Colosseum’s underground vaults and passages – the areas where gladiators would wait before they entered the arena. By the end of this year, the arena’s floor will also be replaced with one that could support modern-day entertainment, potentially turning the cultural icon into an entertainment landmark, according to the culture ministry.
RELATED STORIES
  Italian government giving away more than 100 heritage sites for free


Italy’s government is giving away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
€5bn to be invested into Italian heritage and tourism
POSTED 28 Feb 2018 . BY Tom Anstey
The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects
Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.

In a deal signed last month, Intesa Sanpaolo will use a large chunk of the financial package for restoration and redevelopment projects, making more buildings available for cultural use over the next three years.

Called the “Pact for Tourism 4.0”, the funding will also include money for training workers in the tourism sector, technological innovation, and modernisation of tourist accommodation.

“I'm really happy with this agreement which marks a change of direction in how tourism is dealt with; a sector in which we not only have to get out of a crisis, but also to steer a strong growth,” said the country’s minister for culture, Dario Franceschini.

"I say to entrepreneurs: invest in tourism. There's a need for both the public and private sectors to play their part."

According to its government, Italy’s tourism sector is worth an estimated €185bn (US$226.1bn, £163.3bn) a year, making up 11.8 per cent of the country’s GDP and 12.8 per cent of all employment in the country. In 2017, 117 million people visited Italy, with 403 million total overnight stays.

The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects.

In 2016, the government announced two major investments into the country’s heritage sites, earmarking €1bn (US$1.2bn, £883m) for cultural investments on projects across the country in addition to €300m (US$366.7m, £264.8m) to protect its most important heritage sites in need of restoration. Later that year, the government launched a campaign for the historic city of Rome, seeking €436m (US$532.9m, £384.9m) from corporate sponsors and donors to help restore historic sites in the city. Also during that year, the culture ministry announced plans to provide high-speed internet access at all of its 51 Unesco World Heritage Sites in an effort to boost its culture offering.

Last year, the government offered to give away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction, in the hopes that the scheme would breathe new life into disused public buildings, including castles, farmhouses and monasteries.

Among the projects currently undergoing work, 2018 will see the completion of the restoration of the historic Rome Colosseum. Costing €25m (US$30.6m, £22m), the first phase of restoration included the surface cleaning of the northern and southern façades, and removing dirt and gunge created mainly by vehicle pollution, which gave the Colosseum a darkened look. Phase two of the restoration included work on the Colosseum’s underground vaults and passages – the areas where gladiators would wait before they entered the arena. By the end of this year, the arena’s floor will also be replaced with one that could support modern-day entertainment, potentially turning the cultural icon into an entertainment landmark, according to the culture ministry.
RELATED STORIES
Italian government giving away more than 100 heritage sites for free


Italy’s government is giving away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS