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NEWS
£8m rollercoaster for Pleasure Beach
POSTED 24 Apr 2007 . BY
Blackpool Pleasure Beach is to unveil its new £8m rollercoaster, Infusion, in May.

Infusion is the world’s first suspended looping coaster (SLC) to be built completely over water and is the tallest SLC in the UK.

Two trains carrying 16 passengers each will reach speeds of more than 50mph over 675m (2,200ft) of track set over 4.4m litres of water and riders will experience a maximum G-Force of +4.5Gs.

Pleasure Beach deputy managing director, Nick Thompson, said: “With all the hype recently about the supercasino being awarded to Manchester and with many reports writing off Blackpool as a result, I am sure many sceptics are wondering why my family are investing £8m in a new coaster.

"Our family has invested in the Blackpool since Pleasure Beach first opened in 1896 and we have every faith in our town.

“Pleasure Beach is constantly changing as we have to keep up the latest in technology and maintain our history and heritage where possible.

“We continue to be the most visited tourist attraction in the UK and welcome almost six million visitors every year – so we must be doing something right – and I am sure with the arrival of Infusion we see a lot more visitors this year.”

MORE NEWS
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
£8m rollercoaster for Pleasure Beach
POSTED 24 Apr 2007 . BY
Blackpool Pleasure Beach is to unveil its new £8m rollercoaster, Infusion, in May.

Infusion is the world’s first suspended looping coaster (SLC) to be built completely over water and is the tallest SLC in the UK.

Two trains carrying 16 passengers each will reach speeds of more than 50mph over 675m (2,200ft) of track set over 4.4m litres of water and riders will experience a maximum G-Force of +4.5Gs.

Pleasure Beach deputy managing director, Nick Thompson, said: “With all the hype recently about the supercasino being awarded to Manchester and with many reports writing off Blackpool as a result, I am sure many sceptics are wondering why my family are investing £8m in a new coaster.

"Our family has invested in the Blackpool since Pleasure Beach first opened in 1896 and we have every faith in our town.

“Pleasure Beach is constantly changing as we have to keep up the latest in technology and maintain our history and heritage where possible.

“We continue to be the most visited tourist attraction in the UK and welcome almost six million visitors every year – so we must be doing something right – and I am sure with the arrival of Infusion we see a lot more visitors this year.”

MORE NEWS
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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