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Museums
Getting creative

A new £13million museum in London will serve the audience which needs it the most: children for whom COVID-19 has stripped out so much creative learning from critical years, writes V&A director Tristram Hunt


In the very heart of Bethnal Green, London, there sits a wonderhouse that has grown tired. The V&A Museum of Childhood, first opened in 1872, is a sumptuous, red-brick Victorian warehouse beloved of parents and grandparents, revelling in the nostalgia of Playmobil and Cabbage Patch Kids, Action Men and Pac Man consoles locked away in glass cabinets.

But it no longer serves the audience which needs it the most: the children for whom COVID-19 has stripped out so much creative learning from their critical years. That’s why we’re creating a new £13 million museum – called Young V&A – to ensure London remains the most creative city on the planet.

From the gaming industry to graphic design, from diplomacy to healthcare systems – we need creative people. Museum collections are there to be used, by all, as a sourcebook to feed the imagination. So, we must stop talking down a ‘lost’ generation and start providing the tools that young people need to shape fulfilling lives.

Our plan is to create a museum in Tower Hamlets – still the borough bearing the highest rates of child poverty – where children aged 0-14 can flex their cultural muscles. Levelling Up is not just about Mansfield and Stockton, it’s also about ensuring our capital provides decent opportunities for young people battling generational disadvantage. And building back better should not just encompass more catch-up maths and English lessons. Museums and schools need to work together to ensure that the strengths which kids need – teamwork; emotional literacy; oracy; and mental health resilience – are nurtured alongside a knowledge-rich curriculum. And the V&A, like all museums, has a role to play in this.

Our plan is to display 2,000 of the V&A’s most stunning artefacts – from objects in our collection such as the Japanese samurai suits to acquisitions, such as Team GB Olympian Sky Brown’s skateboard and a bionic 3D-printed Hero Arm, to kickstart the power of creativity. New galleries will focus on the practice of play in the early years, getting parents off their phones and on all-fours with their toddlers. Our Imagine gallery will use the legendary V&A Theatre and Performance collection – from Joey the Warhorse to original Superman costumes – to encourage aspiring actors, playwrights, poets, and dancers. It will also contain our stunning Rachel Whiteread installation of 150 dolls houses – always a highlight for role-playing youngsters. And then in our Design studio, we’ll give teenagers the skills and tools to become the next generation of makers and fashion-shapers – the Grayson Perrys, Stella McCartneys and Yinka Iloris – our country so clearly needs. Alongside it, a gaming space where digital tech will act as a convenor for creative teenagers, rather than a source of isolated, bedroom scrolling.

We’ll achieve all this in the footprint of our iconic iron-framed building (dating back to the Great Exhibition of 1851), with its beautiful mosaic floor. This has been a special place for so many east Londoners: a toddler’s first steps, a multi-generational day out, a Year-7 hang-out. When we reopen in summer 2023, we want the museum to be the public square, the shared space, for young Londoners and their creative ambitions.

The challenge is now. COVID-19 has severed too many young people from their outlets for social expression, play and connection to others. And the impact of the pandemic comes on the back of a terrible collapse in creative education, with ever fewer students taking arts subjects and a terrifying 67 per cent drop in Design and Technology GCSEs between 2010-2019. But as economist Andy Haldane has repeatedly stated, the jobs of the accelerating Fourth Industrial Revolution will demand creativity as a ‘future skill,’ and yet only 34 per cent of the public feel the creative industries are for them. We need to give our communities the cultural confidence to flourish and succeed in such fast-moving times.

Great museums are as much about curating the future, as preserving the past. Pablo Picasso famously reflected that, ‘It took me four years to paint like Raphael, but a lifetime to paint like a child.’ Young V&A’s mission is to inspire the creative child of post-COVID London – which should exist in all of us.

Image Credit here if required

Tristram Hunt has been director of the V&A since 2017.

Tristram Hunt opinion published with the kind permission of the Evening Standard newspaper

Exhibits will include the Hero Arm by Open Bionics Credit: Jamie Stoker
Exhibits will include work by London designer Bethany Williams Credit: Ruth Ossai/Courtesy of Bethany Williams
Designs for the ‘Town Square’ at Young V&A, which is set to reopen in Bethnal Green, London in 2023 Credit: Picture Plane / Courtesy of Victoria and Albert Museum, London
Plans for the Play Gallery Credit: Picture Plane / Courtesy of Victoria and Albert Museum, London
The stage in the Imagine Gallery Credit: Picture Plane / Courtesy of Victoria and Albert Museum, London
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Jobs    News   Products   Magazine
Museums
Getting creative

A new £13million museum in London will serve the audience which needs it the most: children for whom COVID-19 has stripped out so much creative learning from critical years, writes V&A director Tristram Hunt


In the very heart of Bethnal Green, London, there sits a wonderhouse that has grown tired. The V&A Museum of Childhood, first opened in 1872, is a sumptuous, red-brick Victorian warehouse beloved of parents and grandparents, revelling in the nostalgia of Playmobil and Cabbage Patch Kids, Action Men and Pac Man consoles locked away in glass cabinets.

But it no longer serves the audience which needs it the most: the children for whom COVID-19 has stripped out so much creative learning from their critical years. That’s why we’re creating a new £13 million museum – called Young V&A – to ensure London remains the most creative city on the planet.

From the gaming industry to graphic design, from diplomacy to healthcare systems – we need creative people. Museum collections are there to be used, by all, as a sourcebook to feed the imagination. So, we must stop talking down a ‘lost’ generation and start providing the tools that young people need to shape fulfilling lives.

Our plan is to create a museum in Tower Hamlets – still the borough bearing the highest rates of child poverty – where children aged 0-14 can flex their cultural muscles. Levelling Up is not just about Mansfield and Stockton, it’s also about ensuring our capital provides decent opportunities for young people battling generational disadvantage. And building back better should not just encompass more catch-up maths and English lessons. Museums and schools need to work together to ensure that the strengths which kids need – teamwork; emotional literacy; oracy; and mental health resilience – are nurtured alongside a knowledge-rich curriculum. And the V&A, like all museums, has a role to play in this.

Our plan is to display 2,000 of the V&A’s most stunning artefacts – from objects in our collection such as the Japanese samurai suits to acquisitions, such as Team GB Olympian Sky Brown’s skateboard and a bionic 3D-printed Hero Arm, to kickstart the power of creativity. New galleries will focus on the practice of play in the early years, getting parents off their phones and on all-fours with their toddlers. Our Imagine gallery will use the legendary V&A Theatre and Performance collection – from Joey the Warhorse to original Superman costumes – to encourage aspiring actors, playwrights, poets, and dancers. It will also contain our stunning Rachel Whiteread installation of 150 dolls houses – always a highlight for role-playing youngsters. And then in our Design studio, we’ll give teenagers the skills and tools to become the next generation of makers and fashion-shapers – the Grayson Perrys, Stella McCartneys and Yinka Iloris – our country so clearly needs. Alongside it, a gaming space where digital tech will act as a convenor for creative teenagers, rather than a source of isolated, bedroom scrolling.

We’ll achieve all this in the footprint of our iconic iron-framed building (dating back to the Great Exhibition of 1851), with its beautiful mosaic floor. This has been a special place for so many east Londoners: a toddler’s first steps, a multi-generational day out, a Year-7 hang-out. When we reopen in summer 2023, we want the museum to be the public square, the shared space, for young Londoners and their creative ambitions.

The challenge is now. COVID-19 has severed too many young people from their outlets for social expression, play and connection to others. And the impact of the pandemic comes on the back of a terrible collapse in creative education, with ever fewer students taking arts subjects and a terrifying 67 per cent drop in Design and Technology GCSEs between 2010-2019. But as economist Andy Haldane has repeatedly stated, the jobs of the accelerating Fourth Industrial Revolution will demand creativity as a ‘future skill,’ and yet only 34 per cent of the public feel the creative industries are for them. We need to give our communities the cultural confidence to flourish and succeed in such fast-moving times.

Great museums are as much about curating the future, as preserving the past. Pablo Picasso famously reflected that, ‘It took me four years to paint like Raphael, but a lifetime to paint like a child.’ Young V&A’s mission is to inspire the creative child of post-COVID London – which should exist in all of us.

Image Credit here if required

Tristram Hunt has been director of the V&A since 2017.

Tristram Hunt opinion published with the kind permission of the Evening Standard newspaper

Exhibits will include the Hero Arm by Open Bionics Credit: Jamie Stoker
Exhibits will include work by London designer Bethany Williams Credit: Ruth Ossai/Courtesy of Bethany Williams
Designs for the ‘Town Square’ at Young V&A, which is set to reopen in Bethnal Green, London in 2023 Credit: Picture Plane / Courtesy of Victoria and Albert Museum, London
Plans for the Play Gallery Credit: Picture Plane / Courtesy of Victoria and Albert Museum, London
The stage in the Imagine Gallery Credit: Picture Plane / Courtesy of Victoria and Albert Museum, London
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
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VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion TV - Testimonial: Leolandia – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


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