People profile - Gus Antorcha | attractionsmanagement.com
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
People profile
Gus Antorcha

CEO, SeaWorld


It’s been almost plain sailing for Seaworld’s new head honcho. The former Carnival Cruise Lines COO, Gus Antorcha has helped the company climb out of murky waters, with what once looked like a sinking ship now starting to turn around several years of financial decline.

Appointed in February 2019, Antorcha has been SeaWorld CEO for just over half-a-year. While he admits there’s still “plenty of work to do” on a number of fronts, he’s confident in the direction the company is heading: “We’ve got an exceptional business model and we’re focused on improving our execution with enhanced marketing and communications initiatives, more effective pricing strategies and the introduction of new compelling rides, attractions and events in every one of our parks every year.”

A key investment area for SeaWorld is Orlando. Major developments in the area include Universal’s Epic Worlds (see p44) and Disney’s new Star Wars lands, both of which are expected to boost visitor numbers to the area significantly in the coming years. Antorcha believes these developments will be of great benefit to SeaWorld, with its offering helping the operator to stand out in a busy market.

“I’m encouraged by investment in Orlando and I think it will drive visitation into the market.” he says. “The amount of capital investment – including what we’re building and what the others are building in Orlando – is going to make the city an even bigger destination for tourism and vacations than it is today.

“We’re a unique value proposition. We have our rollercoasters, our lands such as Sesame Street and our animals. Together, we provide a very compelling differentiated experience for families to come in and spend part of their vacation with us.”

SeaWorld recently reported strong growth in visitor numbers and operating income, reversing a multi-year decline stemming from controversy over captive cetaceans in its parks.

Visitor numbers for the first six months of 2019 were 9.8 million visitors – a 1.7 per cent rise year on year. Company earnings were US$166.1m – a 34 per cent increase over the previous year. The company has set a target of delivering US$475m to US$500m of annual adjusted earnings before interest, tax, depreciation and amortisation by the end next year.

“We’ll continue to push on the cost lever and it’s very much becoming a way we think about an approach to business,” says Antorcha. “I came from one of the lowest cost operators in the cruise industry. Working with the team here, we’re going to continue to find ways to become more efficient without impacting the guest experience. I’ll be working closely with our in-house teams to make sure that we continue that focus and continue to drive cost out of our business.”

“Sometimes you push a little bit and you make mistake and you pull it back. A lot of what this company has been doing and what I’ve focused on is testing and learning as we go.”

Investment into new attractions has helped SeaWorld turn a corner
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
People profile
Gus Antorcha

CEO, SeaWorld


It’s been almost plain sailing for Seaworld’s new head honcho. The former Carnival Cruise Lines COO, Gus Antorcha has helped the company climb out of murky waters, with what once looked like a sinking ship now starting to turn around several years of financial decline.

Appointed in February 2019, Antorcha has been SeaWorld CEO for just over half-a-year. While he admits there’s still “plenty of work to do” on a number of fronts, he’s confident in the direction the company is heading: “We’ve got an exceptional business model and we’re focused on improving our execution with enhanced marketing and communications initiatives, more effective pricing strategies and the introduction of new compelling rides, attractions and events in every one of our parks every year.”

A key investment area for SeaWorld is Orlando. Major developments in the area include Universal’s Epic Worlds (see p44) and Disney’s new Star Wars lands, both of which are expected to boost visitor numbers to the area significantly in the coming years. Antorcha believes these developments will be of great benefit to SeaWorld, with its offering helping the operator to stand out in a busy market.

“I’m encouraged by investment in Orlando and I think it will drive visitation into the market.” he says. “The amount of capital investment – including what we’re building and what the others are building in Orlando – is going to make the city an even bigger destination for tourism and vacations than it is today.

“We’re a unique value proposition. We have our rollercoasters, our lands such as Sesame Street and our animals. Together, we provide a very compelling differentiated experience for families to come in and spend part of their vacation with us.”

SeaWorld recently reported strong growth in visitor numbers and operating income, reversing a multi-year decline stemming from controversy over captive cetaceans in its parks.

Visitor numbers for the first six months of 2019 were 9.8 million visitors – a 1.7 per cent rise year on year. Company earnings were US$166.1m – a 34 per cent increase over the previous year. The company has set a target of delivering US$475m to US$500m of annual adjusted earnings before interest, tax, depreciation and amortisation by the end next year.

“We’ll continue to push on the cost lever and it’s very much becoming a way we think about an approach to business,” says Antorcha. “I came from one of the lowest cost operators in the cruise industry. Working with the team here, we’re going to continue to find ways to become more efficient without impacting the guest experience. I’ll be working closely with our in-house teams to make sure that we continue that focus and continue to drive cost out of our business.”

“Sometimes you push a little bit and you make mistake and you pull it back. A lot of what this company has been doing and what I’ve focused on is testing and learning as we go.”

Investment into new attractions has helped SeaWorld turn a corner
LATEST NEWS
Laurence des Cars, newly appointed president of the Louvre, says she aims to widen museum's appeal
Laurence des Cars is to become the first female president of the Louvre, following her appointment by French president Emmanuel Macron.
Kew Gardens establishes new 'living laboratory' to study biodiversity
Kew Gardens has established a "living laboratory" at its wild botanic garden at Wakehurst, UK.
UK government and National Lottery allocate £10m in vouchers to fund attractions visits
Discount rail and bus travel and £10m in vouchers to key attractions – funded by the National Lottery – are among the measures announced in the UK government’s plan to boost the country's tourism sector.
Kanva completes CA$25m redesign of Montreal's 'living museum', the Biodome
Work has been completed on the redevelopment of Montreal's Biodome – a science museum which occupies the site of the former velodrome built for the 1976 Olympic Games.
Heatherwick's Little Island – an 'urban park on stilts' – opens on Hudson River
Little Island, an urban park built on stilts on the Hudson River in New York City, has opened to the public.
Germany’s first inland surf park secures approval
Plans to build Germany's first inland surf park have been approved by the Hallbergmoos municipality government in Munich.
MackNext creates VR experience for Miniatur Wunderland Hamburg
Attractions Management understands that MackNext, the innovation department of Mack Group, is working on a new VR experience at the family-owned Miniatur Wunderland visitor attraction in Hamburg, Germany.
Eden Project signs deal for Dundee site – attraction will create £27m per year to the regional economy
The Eden Project has signed a memorandum of understanding with the owners of its preferred site for the planned Eden Project Dundee attraction.
Disneyland Paris to open Art of Marvel hotel in June
Disneyland Paris has confirmed that it will open its long-awaited Disney’s Hotel New York – The Art of Marvel hotel in June.
Madame Tussauds moves Prince Harry and Meghan from royal family to 'Hollywood' zone
Waxworks of the Duke and Duchess of Sussex at London's Madame Tussauds have been relocated to better reflect their new status.
Johnnie Walker visitor centre, designed by BRC, opens at Clynelish distillery
The Clynelish Distillery has opened the doors to a new visitor experience near Brora, in the Scottish Highlands.
Extreme Engineering secures US patent for its Cloud Coaster
Visitor attractions designer Extreme Engineering has secured a US patent for a coaster design which operates as a 'cross between a roller coaster and a zip line'.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS