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Editor's letter
People power

The pandemic has been hugely disruptive for people working in the attractions sector. A new report highlights operators using creative solutions to rebuild staff joy


Every year, Elizabeth Merritt and her team at the American Alliance of Museums examine changes shaping the sector in their influential TrendsWatch publication.

From augmented reality to Blockchain, this year’s report highlights the forces shaping museums and many are relevant right across the attractions industry.

In our interview in this issue, Merritt says the pandemic has had a major impact on the workforce which has led to stress, burnout and resignations, with a labour exodus hitting the nonprofit sector particularly hard.

Since the world reopened, some employers have been struggling to attract and retain staff and Merritt says it’s not only about pay and benefits – although these are still important – companies must now offer flexible, hybrid work schedules, examine their workplace culture and think creatively if they want to build strong teams.

TrendsWatch highlights organisations taking a more dynamic approach, including Delaware Art Museum, which has broadened its pool of applicants by removing unnecessary requirements from job descriptions, while also recruiting outside the museum sector and the Philbrook Museum of Art, which has partnered with recruitment initiative Tulsa Remote to provide cultural incentives for workers to relocate.

California historic house, Filoli, focused on pay when staff turnover soared to 50 per cent, prompting managers to make a living wage the base remuneration for all positions and increasing revenue in a variety of ways to support these higher salaries. Following the change, Filoli reports that turnover staff dropped down to eight per cent.

All these examples show how attractions can make small changes that make a big difference to the people charged with the duty of delivering the customer experience.

TrendWatch also considers the power of tech and its role in developing teams, suggesting the creation of staff development plans for digital literacy – another example of career development.

You only have to look at this edition of Attractions Management, which considers empathetic robots (p26), tech green space (p30), eco-tech (p31), immersive art, eye tracking (p86), deepfake (p88) and digital worlds (p40) to appreciate that it’s to the advantage of both employer and employee for training in digital to be a fundamental part of the mix.

Magali Robathan, editor [email protected]

COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
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06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
Editor's letter
People power

The pandemic has been hugely disruptive for people working in the attractions sector. A new report highlights operators using creative solutions to rebuild staff joy


Every year, Elizabeth Merritt and her team at the American Alliance of Museums examine changes shaping the sector in their influential TrendsWatch publication.

From augmented reality to Blockchain, this year’s report highlights the forces shaping museums and many are relevant right across the attractions industry.

In our interview in this issue, Merritt says the pandemic has had a major impact on the workforce which has led to stress, burnout and resignations, with a labour exodus hitting the nonprofit sector particularly hard.

Since the world reopened, some employers have been struggling to attract and retain staff and Merritt says it’s not only about pay and benefits – although these are still important – companies must now offer flexible, hybrid work schedules, examine their workplace culture and think creatively if they want to build strong teams.

TrendsWatch highlights organisations taking a more dynamic approach, including Delaware Art Museum, which has broadened its pool of applicants by removing unnecessary requirements from job descriptions, while also recruiting outside the museum sector and the Philbrook Museum of Art, which has partnered with recruitment initiative Tulsa Remote to provide cultural incentives for workers to relocate.

California historic house, Filoli, focused on pay when staff turnover soared to 50 per cent, prompting managers to make a living wage the base remuneration for all positions and increasing revenue in a variety of ways to support these higher salaries. Following the change, Filoli reports that turnover staff dropped down to eight per cent.

All these examples show how attractions can make small changes that make a big difference to the people charged with the duty of delivering the customer experience.

TrendWatch also considers the power of tech and its role in developing teams, suggesting the creation of staff development plans for digital literacy – another example of career development.

You only have to look at this edition of Attractions Management, which considers empathetic robots (p26), tech green space (p30), eco-tech (p31), immersive art, eye tracking (p86), deepfake (p88) and digital worlds (p40) to appreciate that it’s to the advantage of both employer and employee for training in digital to be a fundamental part of the mix.

Magali Robathan, editor [email protected]

LATEST NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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