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Editor's letter
Peak experiences

Attractions have the potential to spark unforgettable, transformational moments in visitors – what can we do to make these more likely?


Peak experiences, as defined by psychologist Abraham Maslow, are rare, exciting, deeply moving, exhilarating, elevating moments of wonder and awe. These memorable moments stand out from the everyday – if a visitor has a peak experience in your attraction, they will never forget it. The advantages of providing the right environments to spark these moments are obvious. The question is, how? Are there certain elements that increase the likelihood of such experiences? Is there a science to it all?

Chip and Dan Heath, authors of The Power of Moments, sum up the elements that make moments special – elevation (of the senses), pride, insight (learning something new) and connection. According to the Heath brothers, peak experiences require at least one of the four elements, with the best having all four.

In our feature on peak experiences on page 60, Nathaly Kambakara, associate director at consumer insight consultancy BVA BRDC explains that recent research shows that while visitor attractions are excellent at delivering moments of insight and elevation, they’re not always so good at creating feelings of pride (which comes when visitors feel valued and recognised) and connection.

When it comes to helping visitors feel recognised and part of something bigger, emotion is key. As BRC’s Christian Lachel says: “In crafting unforgettable moments... the industry must evolve to deliver experiences that resonate on a deeper emotional level.”

A sense of connection is vital as well – whether that’s Harry Potter fans finding their community at the Warner Bros Studio Tour or museums connecting deeply with the communities they sit in.

My own peak experience moment came during a visit to Anne Frank’s house in Amsterdam when I was 14. There, in the place she had hidden for more than two years, I felt something shift. It hit me in a visceral way – this wasn’t some abstract story from history. This was a real girl, like me, who had lived in this actual place. I felt my neck tingling; everything else faded away. That moment will stay with me forever.

You can’t make visitors have a peak experience with you, but you can create the conditions that make it more likely. Then, whether they have a peak experience or just an amazing, memorable time, it’s a win-win for everyone.

Magali Robathan, editor [email protected]

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
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Editor's letter
Peak experiences

Attractions have the potential to spark unforgettable, transformational moments in visitors – what can we do to make these more likely?


Peak experiences, as defined by psychologist Abraham Maslow, are rare, exciting, deeply moving, exhilarating, elevating moments of wonder and awe. These memorable moments stand out from the everyday – if a visitor has a peak experience in your attraction, they will never forget it. The advantages of providing the right environments to spark these moments are obvious. The question is, how? Are there certain elements that increase the likelihood of such experiences? Is there a science to it all?

Chip and Dan Heath, authors of The Power of Moments, sum up the elements that make moments special – elevation (of the senses), pride, insight (learning something new) and connection. According to the Heath brothers, peak experiences require at least one of the four elements, with the best having all four.

In our feature on peak experiences on page 60, Nathaly Kambakara, associate director at consumer insight consultancy BVA BRDC explains that recent research shows that while visitor attractions are excellent at delivering moments of insight and elevation, they’re not always so good at creating feelings of pride (which comes when visitors feel valued and recognised) and connection.

When it comes to helping visitors feel recognised and part of something bigger, emotion is key. As BRC’s Christian Lachel says: “In crafting unforgettable moments... the industry must evolve to deliver experiences that resonate on a deeper emotional level.”

A sense of connection is vital as well – whether that’s Harry Potter fans finding their community at the Warner Bros Studio Tour or museums connecting deeply with the communities they sit in.

My own peak experience moment came during a visit to Anne Frank’s house in Amsterdam when I was 14. There, in the place she had hidden for more than two years, I felt something shift. It hit me in a visceral way – this wasn’t some abstract story from history. This was a real girl, like me, who had lived in this actual place. I felt my neck tingling; everything else faded away. That moment will stay with me forever.

You can’t make visitors have a peak experience with you, but you can create the conditions that make it more likely. Then, whether they have a peak experience or just an amazing, memorable time, it’s a win-win for everyone.

Magali Robathan, editor [email protected]

LATEST NEWS
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The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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