Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Editor's letter
Learning to listen

The time of ‘build it and they will come’ is over - successful operators are really listening to their audiences, even when it’s tough to hear


I recently visited the newly-opened Young V&A – a radical reimagining of the V&A’s Museum of Childhood in East London. It was a real joy to watch children experiencing this space – gliding into the light-filled atrium on their scooters, crawling around happily in the sensory spaces and dancing and performing on the bright red stage built for that purpose.

It feels like the perfect museum for its audience and that’s no accident. The V&A (page 54) didn’t try to guess what young people might want from the new museum, instead it initiated a serious, wide-ranging process of consultation – engaging with more than 22,000 children, parents, carers and educators over a period of several years.

Local schoolchildren worked closely with the architects in a series of structured co-design workshops that informed the building’s design. Kids are not patronised here and no-one is making assumptions about what they’re interested in. For the exhibits, the team drew not just from V&A’s National Childhood Collection, as was previously the case, but also from the V&A’s huge collection of 2.8 million pieces. Paintings by David Hockney and Hokusai are displayed alongside vintage fashion, interactive toys and games and thought-provoking displays about climate change and sustainability.

It’s clear from having experienced the museum that to deeply engage children and families, the V&A had to be prepared to be challenged and to let go of controlling all the outcomes.

Another project featured in this issue is the long-awaited International Museum of African American History – a further example of a project that was born out of serious collaboration (page 42).

Originally planned as a museum about slavery, it became clear though public consultation that this wouldn’t be enough – people wanted a place that told the whole story of the African American journey, not just part of it.

President, Dr Tonya Matthews, admits that the decades-long consultations with locals and community groups were, at times, extremely challenging. Difficult conversations were had; there were strong emotions, disagreements, and some serious tensions, but it was all absolutely necessary and ultimately positive.

The lesson from both these projects is that listening skilfully to the people you’re aspiring to serve won’t always be easy, but it will always be worth it.

Magali Robathan, editor [email protected]

COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2024 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Editor's letter
Learning to listen

The time of ‘build it and they will come’ is over - successful operators are really listening to their audiences, even when it’s tough to hear


I recently visited the newly-opened Young V&A – a radical reimagining of the V&A’s Museum of Childhood in East London. It was a real joy to watch children experiencing this space – gliding into the light-filled atrium on their scooters, crawling around happily in the sensory spaces and dancing and performing on the bright red stage built for that purpose.

It feels like the perfect museum for its audience and that’s no accident. The V&A (page 54) didn’t try to guess what young people might want from the new museum, instead it initiated a serious, wide-ranging process of consultation – engaging with more than 22,000 children, parents, carers and educators over a period of several years.

Local schoolchildren worked closely with the architects in a series of structured co-design workshops that informed the building’s design. Kids are not patronised here and no-one is making assumptions about what they’re interested in. For the exhibits, the team drew not just from V&A’s National Childhood Collection, as was previously the case, but also from the V&A’s huge collection of 2.8 million pieces. Paintings by David Hockney and Hokusai are displayed alongside vintage fashion, interactive toys and games and thought-provoking displays about climate change and sustainability.

It’s clear from having experienced the museum that to deeply engage children and families, the V&A had to be prepared to be challenged and to let go of controlling all the outcomes.

Another project featured in this issue is the long-awaited International Museum of African American History – a further example of a project that was born out of serious collaboration (page 42).

Originally planned as a museum about slavery, it became clear though public consultation that this wouldn’t be enough – people wanted a place that told the whole story of the African American journey, not just part of it.

President, Dr Tonya Matthews, admits that the decades-long consultations with locals and community groups were, at times, extremely challenging. Difficult conversations were had; there were strong emotions, disagreements, and some serious tensions, but it was all absolutely necessary and ultimately positive.

The lesson from both these projects is that listening skilfully to the people you’re aspiring to serve won’t always be easy, but it will always be worth it.

Magali Robathan, editor [email protected]

LATEST NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS