GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Editor's letter
Learning to listen

The time of ‘build it and they will come’ is over - successful operators are really listening to their audiences, even when it’s tough to hear


I recently visited the newly-opened Young V&A – a radical reimagining of the V&A’s Museum of Childhood in East London. It was a real joy to watch children experiencing this space – gliding into the light-filled atrium on their scooters, crawling around happily in the sensory spaces and dancing and performing on the bright red stage built for that purpose.

It feels like the perfect museum for its audience and that’s no accident. The V&A (page 54) didn’t try to guess what young people might want from the new museum, instead it initiated a serious, wide-ranging process of consultation – engaging with more than 22,000 children, parents, carers and educators over a period of several years.

Local schoolchildren worked closely with the architects in a series of structured co-design workshops that informed the building’s design. Kids are not patronised here and no-one is making assumptions about what they’re interested in. For the exhibits, the team drew not just from V&A’s National Childhood Collection, as was previously the case, but also from the V&A’s huge collection of 2.8 million pieces. Paintings by David Hockney and Hokusai are displayed alongside vintage fashion, interactive toys and games and thought-provoking displays about climate change and sustainability.

It’s clear from having experienced the museum that to deeply engage children and families, the V&A had to be prepared to be challenged and to let go of controlling all the outcomes.

Another project featured in this issue is the long-awaited International Museum of African American History – a further example of a project that was born out of serious collaboration (page 42).

Originally planned as a museum about slavery, it became clear though public consultation that this wouldn’t be enough – people wanted a place that told the whole story of the African American journey, not just part of it.

President, Dr Tonya Matthews, admits that the decades-long consultations with locals and community groups were, at times, extremely challenging. Difficult conversations were had; there were strong emotions, disagreements, and some serious tensions, but it was all absolutely necessary and ultimately positive.

The lesson from both these projects is that listening skilfully to the people you’re aspiring to serve won’t always be easy, but it will always be worth it.

Magali Robathan, editor [email protected]

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Editor's letter
Learning to listen

The time of ‘build it and they will come’ is over - successful operators are really listening to their audiences, even when it’s tough to hear


I recently visited the newly-opened Young V&A – a radical reimagining of the V&A’s Museum of Childhood in East London. It was a real joy to watch children experiencing this space – gliding into the light-filled atrium on their scooters, crawling around happily in the sensory spaces and dancing and performing on the bright red stage built for that purpose.

It feels like the perfect museum for its audience and that’s no accident. The V&A (page 54) didn’t try to guess what young people might want from the new museum, instead it initiated a serious, wide-ranging process of consultation – engaging with more than 22,000 children, parents, carers and educators over a period of several years.

Local schoolchildren worked closely with the architects in a series of structured co-design workshops that informed the building’s design. Kids are not patronised here and no-one is making assumptions about what they’re interested in. For the exhibits, the team drew not just from V&A’s National Childhood Collection, as was previously the case, but also from the V&A’s huge collection of 2.8 million pieces. Paintings by David Hockney and Hokusai are displayed alongside vintage fashion, interactive toys and games and thought-provoking displays about climate change and sustainability.

It’s clear from having experienced the museum that to deeply engage children and families, the V&A had to be prepared to be challenged and to let go of controlling all the outcomes.

Another project featured in this issue is the long-awaited International Museum of African American History – a further example of a project that was born out of serious collaboration (page 42).

Originally planned as a museum about slavery, it became clear though public consultation that this wouldn’t be enough – people wanted a place that told the whole story of the African American journey, not just part of it.

President, Dr Tonya Matthews, admits that the decades-long consultations with locals and community groups were, at times, extremely challenging. Difficult conversations were had; there were strong emotions, disagreements, and some serious tensions, but it was all absolutely necessary and ultimately positive.

The lesson from both these projects is that listening skilfully to the people you’re aspiring to serve won’t always be easy, but it will always be worth it.

Magali Robathan, editor [email protected]

LATEST NEWS
Google launches Gemini – its ChatGPT killer
Google has just released Gemini, a new AI which is being billed as a "ChatGPT Killer".
Sony Pictures to launch immersive Wonderverse entertainment destination
Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive exhibits, racing simulators, VR attractions, bumper cars and food and drink.
Tourism think tank explores gender equity and male allyship
At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry.
Shenzhen art museum opens exhibition showcasing work of MAD Architects
Shenzhen Museum of Contemporary Art and Urban Planning (MoCAUP) has opened An exhibition which provides a retrospective of the research and practices of MAD Architects.
Timbaland, music producer to the stars, joins forces with Myndstream to co-create music that improves health and wellbeing
Timbaland, Platinum Grammy Award-winning music producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake, has announced a partnership with health and wellbeing music provider, Myndstream.
Accenture says AI is bringing on a decade of deconstruction
The rapid advance of technology in all areas of life is putting societies in flux, creating uncertainty and forcing people to reassess their plans for the future, according to a new report from consulting firm Accenture.
Cedar Fair and Six Flags merge – combined company will operate 51 theme parks and resorts
Two iconic theme park operators, Cedar Fair and Six Flags, have confirmed they are merging.
Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a healthcare centre for infants, offering visitors an opportunity to discover how new and expectant mothers in the early 1960s were cared for and supported.
Attractions.io creates night-time map for Alton Towers
Attractions.io has created a bespoke nighttime app for UK theme park Alton Towers, which the operator will use for its Scarefest and Ultimate Fireworks Spectacular events.
Morgan’s Wonderland reveals plans for largest expansion in its history
Morgan’s Wonderland – a Texas-based theme park which caters specifically to people with disabilities – has revealed plans tol add attractions worth US$6 million in 2024.
Falcon’s Beyond, raises US$100m and begins trading on Nasdaq
Falcon’s Beyond Global has begun trading on the Nasdaq stock exchange, after raising more than US$100 million to support its growth strategy and completing a business combination with Fast Acquisition Corp.
SeaWorld to introduce marine life-themed rides and experiences 'at every park' during 2024
SeaWorld has revealed plans to open new, "one-of-a-kind" marine life themed rides and attractions at all three of its SeaWorld parks during Spring 2024.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS