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Editor's letter
Fighting for our future

We must unite and support industry leaders to lobby for the emergency funding our sectors need to shield us from the worst impacts of the coronavirus pandemic

By Liz Terry | Published in Attractions Management 2020 issue 1


As we slither down the pyramid of Maslow’s famous hierarchy of needs, from the peaks of self-actualisation and the joys of creativity, spontaneity and self-fulfillment, to a focus on survival – food, shelter, water – questions hover in the air around the shape the industry will be in once we come crawling out of the other side of the pandemic.

Attractions represent one of the pinnacles of human existence, celebrating as they do our history, knowledge and culture and offering time to reflect or celebrate, to learn or to enjoy carefree time with loved ones.

But we are on the front line in the pandemic, stripped of revenue streams by the shutdowns and with no other substantial sources of income to replace this vital funding.

With such heavy infrastructure costs, many attractions may not survive. If they close, we will not only lose beloved places, but also precious people with rare and valuable skills, as teams scatter.

A world with fewer attractions and culture would be a lesser place and so we must fight and work together to keep our industry afloat in whatever ways we can.

This means powerful leadership to lobby governments to give the financial support the industry needs and calls for them to make charitable giving more tax-efficient to attract funds from high net worth individuals.

In the UK, Bernard Donoghue, director of the Association of Leading Visitor Attractions, has been leading the charge in partnership with industry body, The Museums Association. They have identified a partial solution and are working to prise £120m from the government to rescue the sector from the worst of the damage.

This had been ringfenced for a Festival of Culture in 2022, but as Donoghue told the Guardian, if we don’t support the sector now, there will be no culture to celebrate.

In the US, the Alliance of American Museums is seeking US$4 billion in coronavirus relief from the government for emergency assistance up to June. The amount gives an indication of the scale of the challenge: AMM says museums in the US are losing US$33m a day, and that’s not counting the impact on the private sector.

We must preserve the heart of what we do in the best ways we can, so we’re in a position to rebuild when the time comes. This is the time for our trade associations to stand up for the sector. We must back them to the hilt.

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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FEATURED SUPPLIER

Red Raion and Leolandia announce partnership
Red Raion, the CGI studio specialised in media-based attractions, has announced its partnership with the popular Italian theme park Leolandia. [more...]
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Proslide Tech Inc - ProSlide | Atlantis Dubai
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24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
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Jobs    News   Products   Magazine
Editor's letter
Fighting for our future

We must unite and support industry leaders to lobby for the emergency funding our sectors need to shield us from the worst impacts of the coronavirus pandemic

By Liz Terry | Published in Attractions Management 2020 issue 1


As we slither down the pyramid of Maslow’s famous hierarchy of needs, from the peaks of self-actualisation and the joys of creativity, spontaneity and self-fulfillment, to a focus on survival – food, shelter, water – questions hover in the air around the shape the industry will be in once we come crawling out of the other side of the pandemic.

Attractions represent one of the pinnacles of human existence, celebrating as they do our history, knowledge and culture and offering time to reflect or celebrate, to learn or to enjoy carefree time with loved ones.

But we are on the front line in the pandemic, stripped of revenue streams by the shutdowns and with no other substantial sources of income to replace this vital funding.

With such heavy infrastructure costs, many attractions may not survive. If they close, we will not only lose beloved places, but also precious people with rare and valuable skills, as teams scatter.

A world with fewer attractions and culture would be a lesser place and so we must fight and work together to keep our industry afloat in whatever ways we can.

This means powerful leadership to lobby governments to give the financial support the industry needs and calls for them to make charitable giving more tax-efficient to attract funds from high net worth individuals.

In the UK, Bernard Donoghue, director of the Association of Leading Visitor Attractions, has been leading the charge in partnership with industry body, The Museums Association. They have identified a partial solution and are working to prise £120m from the government to rescue the sector from the worst of the damage.

This had been ringfenced for a Festival of Culture in 2022, but as Donoghue told the Guardian, if we don’t support the sector now, there will be no culture to celebrate.

In the US, the Alliance of American Museums is seeking US$4 billion in coronavirus relief from the government for emergency assistance up to June. The amount gives an indication of the scale of the challenge: AMM says museums in the US are losing US$33m a day, and that’s not counting the impact on the private sector.

We must preserve the heart of what we do in the best ways we can, so we’re in a position to rebuild when the time comes. This is the time for our trade associations to stand up for the sector. We must back them to the hilt.

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Construction work has begun on a £13m redevelopment project which will look to transform the V&A Museum of Childhood into the UK’s "premier national museum" entirely dedicated to children.
Tokyo's Harry Potter studio tour will have Fantastic Beasts universe
The Harry Potter studio tour attraction, planned for the Japanese capital city Tokyo, will span a total of 322,000sq ft when it opens to the public in 2023.
Jacksonville Zoo reveals US$50m masterplan
The Jacksonville Zoo and Gardens in Florida, US has launched a fundraising campaign to fund an ambitious US$50m redevelopment and redesign project.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion and Leolandia announce partnership
Red Raion, the CGI studio specialised in media-based attractions, has announced its partnership with the popular Italian theme park Leolandia. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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