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Editor's letter
Fighting for our future

We must unite and support industry leaders to lobby for the emergency funding our sectors need to shield us from the worst impacts of the coronavirus pandemic

By Liz Terry | Published in Attractions Management 2020 issue 1


As we slither down the pyramid of Maslow’s famous hierarchy of needs, from the peaks of self-actualisation and the joys of creativity, spontaneity and self-fulfillment, to a focus on survival – food, shelter, water – questions hover in the air around the shape the industry will be in once we come crawling out of the other side of the pandemic.

Attractions represent one of the pinnacles of human existence, celebrating as they do our history, knowledge and culture and offering time to reflect or celebrate, to learn or to enjoy carefree time with loved ones.

But we are on the front line in the pandemic, stripped of revenue streams by the shutdowns and with no other substantial sources of income to replace this vital funding.

With such heavy infrastructure costs, many attractions may not survive. If they close, we will not only lose beloved places, but also precious people with rare and valuable skills, as teams scatter.

A world with fewer attractions and culture would be a lesser place and so we must fight and work together to keep our industry afloat in whatever ways we can.

This means powerful leadership to lobby governments to give the financial support the industry needs and calls for them to make charitable giving more tax-efficient to attract funds from high net worth individuals.

In the UK, Bernard Donoghue, director of the Association of Leading Visitor Attractions, has been leading the charge in partnership with industry body, The Museums Association. They have identified a partial solution and are working to prise £120m from the government to rescue the sector from the worst of the damage.

This had been ringfenced for a Festival of Culture in 2022, but as Donoghue told the Guardian, if we don’t support the sector now, there will be no culture to celebrate.

In the US, the Alliance of American Museums is seeking US$4 billion in coronavirus relief from the government for emergency assistance up to June. The amount gives an indication of the scale of the challenge: AMM says museums in the US are losing US$33m a day, and that’s not counting the impact on the private sector.

We must preserve the heart of what we do in the best ways we can, so we’re in a position to rebuild when the time comes. This is the time for our trade associations to stand up for the sector. We must back them to the hilt.

COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
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Jobs   News   Products   Magazine
Editor's letter
Fighting for our future

We must unite and support industry leaders to lobby for the emergency funding our sectors need to shield us from the worst impacts of the coronavirus pandemic

By Liz Terry | Published in Attractions Management 2020 issue 1


As we slither down the pyramid of Maslow’s famous hierarchy of needs, from the peaks of self-actualisation and the joys of creativity, spontaneity and self-fulfillment, to a focus on survival – food, shelter, water – questions hover in the air around the shape the industry will be in once we come crawling out of the other side of the pandemic.

Attractions represent one of the pinnacles of human existence, celebrating as they do our history, knowledge and culture and offering time to reflect or celebrate, to learn or to enjoy carefree time with loved ones.

But we are on the front line in the pandemic, stripped of revenue streams by the shutdowns and with no other substantial sources of income to replace this vital funding.

With such heavy infrastructure costs, many attractions may not survive. If they close, we will not only lose beloved places, but also precious people with rare and valuable skills, as teams scatter.

A world with fewer attractions and culture would be a lesser place and so we must fight and work together to keep our industry afloat in whatever ways we can.

This means powerful leadership to lobby governments to give the financial support the industry needs and calls for them to make charitable giving more tax-efficient to attract funds from high net worth individuals.

In the UK, Bernard Donoghue, director of the Association of Leading Visitor Attractions, has been leading the charge in partnership with industry body, The Museums Association. They have identified a partial solution and are working to prise £120m from the government to rescue the sector from the worst of the damage.

This had been ringfenced for a Festival of Culture in 2022, but as Donoghue told the Guardian, if we don’t support the sector now, there will be no culture to celebrate.

In the US, the Alliance of American Museums is seeking US$4 billion in coronavirus relief from the government for emergency assistance up to June. The amount gives an indication of the scale of the challenge: AMM says museums in the US are losing US$33m a day, and that’s not counting the impact on the private sector.

We must preserve the heart of what we do in the best ways we can, so we’re in a position to rebuild when the time comes. This is the time for our trade associations to stand up for the sector. We must back them to the hilt.

LATEST NEWS
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MackNext creates VR experience for Miniatur Wunderland Hamburg
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The Eden Project has signed a memorandum of understanding with the owners of its preferred site for the planned Eden Project Dundee attraction.
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Madame Tussauds moves Prince Harry and Meghan from royal family to 'Hollywood' zone
Waxworks of the Duke and Duchess of Sussex at London's Madame Tussauds have been relocated to better reflect their new status.
Johnnie Walker visitor centre, designed by BRC, opens at Clynelish distillery
The Clynelish Distillery has opened the doors to a new visitor experience near Brora, in the Scottish Highlands.
Extreme Engineering secures US patent for its Cloud Coaster
Visitor attractions designer Extreme Engineering has secured a US patent for a coaster design which operates as a 'cross between a roller coaster and a zip line'.
+ More news   
 
COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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