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AM People
Kengo Kuma

The design resembles Hans Christian Andersen’s method, where small worlds expanded to reveal a bigger universe


The H.C. Andersen House, designed by architect Kengo Kuma, has opened to visitors in the Danish city of Odense.

Dedicated to the life of the celebrated author Hans Christian Andersen – famous for his fairytales, such as The Little Mermaid, The Emperor’s New Clothes and The Ugly Duckling – the US$62m visitor attraction ranges across indoor and outdoor spaces, both above and below ground.

The attraction is located on the site of Andersen’s childhood home, which first opened as a museum in 1908. As part of a nationwide initiative to expand the country’s cultural tourism offer, the City embarked on a project to transform the museum into a flagship tourist destination.

The attraction breaks new ground with its combination of location and the interpretation of the collection, with an immersive theatre bringing visitors to a new appreciation of Andersen’s creative output and celebrating his imagination.

Kuma says the building is the architectural interpretation of much-loved tale, The Tinderbox, in which a tree unveils an underground world which magically reveals new perspectives to the beholder.

“The idea behind the architectural design resembled Andersen’s method, where a small world suddenly expands to reveal a bigger universe,” Kuma told Dezeen.

H.C. Andersen House has a floor space of 5,600sq m – two-thirds of which is underground, creating a “magical garden space” in the centre of Odense. Inside, visitors navigate a series of immersive chambers, trails and interactive exhibits that bring the master storyteller’s tales to life. The exhibition spaces have been designed in a partnership between Event Communications and 12 selected artists from around the world.

The common denominator for the contributors – who include Brazilian artist Henrique Oliveira, British puppet-maker Andy Gent and Danish scriptwriter Kim Fupz Aakeson – is that their work is inspired by the art of Hans Christian Andersen.

Creative director, Henrik Lübker, said: “We’ve identified artists who correspond with Andersen’s universe and its core values.

“In that sense, the ambition has been to create art which exists on its own terms, while also fitting into the overall project – Creating Hans Christian Andersen’s House in a way that melds together landscape, architecture, exhibitions, design and art to form a coherent experience.

“Visitors go on a journey and enter into a world in which humour and play are at least as important as answers and truth. They experience a world in which you step into surreal game shows or get thrown around by the elements as if you were a tin soldier. A world where you are at the bottom of the ocean looking up, looking out, at a different world as if you were a Little Mermaid.

“The audience can expect a world that has been created for all ages and eras. For families and for the individual.”

More: www.hcandersenshus.dk

The attraction has outdoor and indoor spaces, above and below ground Credit: illustration: Kengo Kuma
The attraction has outdoor and indoor spaces, above and below ground Credit: COAST – Rasmus Hjortshøj and Lærke Beck Johansen – Odense City Museums
Credit: COAST – Rasmus Hjortshøj and Lærke Beck Johansen – Odense City Museums
Hans Christian Andersen’s stories are brought to life in the new museum Credit: COAST – Rasmus Hjortshøj and Lærke Beck Johansen – Odense City Museums
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AM People
Kengo Kuma

The design resembles Hans Christian Andersen’s method, where small worlds expanded to reveal a bigger universe


The H.C. Andersen House, designed by architect Kengo Kuma, has opened to visitors in the Danish city of Odense.

Dedicated to the life of the celebrated author Hans Christian Andersen – famous for his fairytales, such as The Little Mermaid, The Emperor’s New Clothes and The Ugly Duckling – the US$62m visitor attraction ranges across indoor and outdoor spaces, both above and below ground.

The attraction is located on the site of Andersen’s childhood home, which first opened as a museum in 1908. As part of a nationwide initiative to expand the country’s cultural tourism offer, the City embarked on a project to transform the museum into a flagship tourist destination.

The attraction breaks new ground with its combination of location and the interpretation of the collection, with an immersive theatre bringing visitors to a new appreciation of Andersen’s creative output and celebrating his imagination.

Kuma says the building is the architectural interpretation of much-loved tale, The Tinderbox, in which a tree unveils an underground world which magically reveals new perspectives to the beholder.

“The idea behind the architectural design resembled Andersen’s method, where a small world suddenly expands to reveal a bigger universe,” Kuma told Dezeen.

H.C. Andersen House has a floor space of 5,600sq m – two-thirds of which is underground, creating a “magical garden space” in the centre of Odense. Inside, visitors navigate a series of immersive chambers, trails and interactive exhibits that bring the master storyteller’s tales to life. The exhibition spaces have been designed in a partnership between Event Communications and 12 selected artists from around the world.

The common denominator for the contributors – who include Brazilian artist Henrique Oliveira, British puppet-maker Andy Gent and Danish scriptwriter Kim Fupz Aakeson – is that their work is inspired by the art of Hans Christian Andersen.

Creative director, Henrik Lübker, said: “We’ve identified artists who correspond with Andersen’s universe and its core values.

“In that sense, the ambition has been to create art which exists on its own terms, while also fitting into the overall project – Creating Hans Christian Andersen’s House in a way that melds together landscape, architecture, exhibitions, design and art to form a coherent experience.

“Visitors go on a journey and enter into a world in which humour and play are at least as important as answers and truth. They experience a world in which you step into surreal game shows or get thrown around by the elements as if you were a tin soldier. A world where you are at the bottom of the ocean looking up, looking out, at a different world as if you were a Little Mermaid.

“The audience can expect a world that has been created for all ages and eras. For families and for the individual.”

More: www.hcandersenshus.dk

The attraction has outdoor and indoor spaces, above and below ground Credit: illustration: Kengo Kuma
The attraction has outdoor and indoor spaces, above and below ground Credit: COAST – Rasmus Hjortshøj and Lærke Beck Johansen – Odense City Museums
Credit: COAST – Rasmus Hjortshøj and Lærke Beck Johansen – Odense City Museums
Hans Christian Andersen’s stories are brought to life in the new museum Credit: COAST – Rasmus Hjortshøj and Lærke Beck Johansen – Odense City Museums
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COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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