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Editor's letter
Supersensory

It’s no longer enough to focus on the ‘Big Five’ senses if you want to fully connect with visitors. Why not engage the senses of danger, balance or justice to create experiences that truly resonate?


As we emerge from the pandemic, pent up demand is seeing people hungry for the adventures they’ve been missing out on.

Memorable experiences are all about triggering sensations, and that’s something the attractions industry has always excelled at, but could we be doing even more?

Museums and attractions have long described themselves as multi-sensory as a result of including exhibits and interactives that appeal to visitors’ core senses of sight, sound, smell, touch and taste.

However, today, we have far more scientific insight into how we can engage a fuller range of senses and there’s an opportunity to use this knowledge to engage visitors in more profound, unusual and creative ways.

In a fascinating interview on page 32, Roto founder, Joseph Wisne, argues it’s time for us to move beyond the sensory to develop ‘supersensory’ experiences that stimulate the full range of senses in all their depth and diversity.

We know humans have far more than the five ‘basic’ senses we were taught about at school. We can now add a sense of danger or pain, and more complex ‘senses’, such as a sense of humour, justice or empathy to the list. All these can be used to tell powerful stories.

We can also use the science of ‘peak experience’ to play with the sense of time and make an experience feel longer than it really is, or get creative and use the senses of proprioception or balance to ‘wake up’ visitors.

This knowledge is being used by pioneers to create richer and more memorable experiences.

One of the most memorable experiences I’ve had was Punchdrunk’s Masque of the Red Death, in which the audience dressed up, the entire Victorian theatre was transformed and the live music, food and drinks were all part of the experience. We could touch the props, see and smell smoke – we were taken on a journey where we felt curious, excited and at times downright uneasy. The fact I shared the experience with friends only deepened its impact.

The success of attractions such as Superblue Miami, the Van Gogh Immersive Experiences and Meow Wolf and teamLab’s art-based attractions show people’s desire to feel fully engaged and stimulated. Static attractions and museums can learn from this to get supersensory and deepen visitors’ connection with what they’re experiencing.

Magali Robathan, Attractions Management editor
[email protected]

COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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Editor's letter
Supersensory

It’s no longer enough to focus on the ‘Big Five’ senses if you want to fully connect with visitors. Why not engage the senses of danger, balance or justice to create experiences that truly resonate?


As we emerge from the pandemic, pent up demand is seeing people hungry for the adventures they’ve been missing out on.

Memorable experiences are all about triggering sensations, and that’s something the attractions industry has always excelled at, but could we be doing even more?

Museums and attractions have long described themselves as multi-sensory as a result of including exhibits and interactives that appeal to visitors’ core senses of sight, sound, smell, touch and taste.

However, today, we have far more scientific insight into how we can engage a fuller range of senses and there’s an opportunity to use this knowledge to engage visitors in more profound, unusual and creative ways.

In a fascinating interview on page 32, Roto founder, Joseph Wisne, argues it’s time for us to move beyond the sensory to develop ‘supersensory’ experiences that stimulate the full range of senses in all their depth and diversity.

We know humans have far more than the five ‘basic’ senses we were taught about at school. We can now add a sense of danger or pain, and more complex ‘senses’, such as a sense of humour, justice or empathy to the list. All these can be used to tell powerful stories.

We can also use the science of ‘peak experience’ to play with the sense of time and make an experience feel longer than it really is, or get creative and use the senses of proprioception or balance to ‘wake up’ visitors.

This knowledge is being used by pioneers to create richer and more memorable experiences.

One of the most memorable experiences I’ve had was Punchdrunk’s Masque of the Red Death, in which the audience dressed up, the entire Victorian theatre was transformed and the live music, food and drinks were all part of the experience. We could touch the props, see and smell smoke – we were taken on a journey where we felt curious, excited and at times downright uneasy. The fact I shared the experience with friends only deepened its impact.

The success of attractions such as Superblue Miami, the Van Gogh Immersive Experiences and Meow Wolf and teamLab’s art-based attractions show people’s desire to feel fully engaged and stimulated. Static attractions and museums can learn from this to get supersensory and deepen visitors’ connection with what they’re experiencing.

Magali Robathan, Attractions Management editor
[email protected]

LATEST NEWS
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Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
Wake The Tiger launches new 1,000sq m expansion
Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February.
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.
Tate Modern and Frame collaborate on a mind/body experience
London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery.
Elvis Presley Live is rolling out globally
Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis.
Carmel Lewis takes top spot at BRC
Carmel Lewis has been appointed president at global experiential planning and design firm, BRC Imagination Arts, heralding a new era for the company.
Perth Museum to launch at Easter with rare Jacobite objects
Opening over Easter weekend in March 2024 after a £26.5m redevelopment project, Perth Museum will tell the story of Perth – Scotland’s first capital.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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