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Editor's letter
Supersensory

It’s no longer enough to focus on the ‘Big Five’ senses if you want to fully connect with visitors. Why not engage the senses of danger, balance or justice to create experiences that truly resonate?


As we emerge from the pandemic, pent up demand is seeing people hungry for the adventures they’ve been missing out on.

Memorable experiences are all about triggering sensations, and that’s something the attractions industry has always excelled at, but could we be doing even more?

Museums and attractions have long described themselves as multi-sensory as a result of including exhibits and interactives that appeal to visitors’ core senses of sight, sound, smell, touch and taste.

However, today, we have far more scientific insight into how we can engage a fuller range of senses and there’s an opportunity to use this knowledge to engage visitors in more profound, unusual and creative ways.

In a fascinating interview on page 32, Roto founder, Joseph Wisne, argues it’s time for us to move beyond the sensory to develop ‘supersensory’ experiences that stimulate the full range of senses in all their depth and diversity.

We know humans have far more than the five ‘basic’ senses we were taught about at school. We can now add a sense of danger or pain, and more complex ‘senses’, such as a sense of humour, justice or empathy to the list. All these can be used to tell powerful stories.

We can also use the science of ‘peak experience’ to play with the sense of time and make an experience feel longer than it really is, or get creative and use the senses of proprioception or balance to ‘wake up’ visitors.

This knowledge is being used by pioneers to create richer and more memorable experiences.

One of the most memorable experiences I’ve had was Punchdrunk’s Masque of the Red Death, in which the audience dressed up, the entire Victorian theatre was transformed and the live music, food and drinks were all part of the experience. We could touch the props, see and smell smoke – we were taken on a journey where we felt curious, excited and at times downright uneasy. The fact I shared the experience with friends only deepened its impact.

The success of attractions such as Superblue Miami, the Van Gogh Immersive Experiences and Meow Wolf and teamLab’s art-based attractions show people’s desire to feel fully engaged and stimulated. Static attractions and museums can learn from this to get supersensory and deepen visitors’ connection with what they’re experiencing.

Magali Robathan, Attractions Management editor
[email protected]

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
+ More videos  

CATALOGUE GALLERY
 

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01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
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©Cybertrek 2022
Jobs    News   Products   Magazine
Editor's letter
Supersensory

It’s no longer enough to focus on the ‘Big Five’ senses if you want to fully connect with visitors. Why not engage the senses of danger, balance or justice to create experiences that truly resonate?


As we emerge from the pandemic, pent up demand is seeing people hungry for the adventures they’ve been missing out on.

Memorable experiences are all about triggering sensations, and that’s something the attractions industry has always excelled at, but could we be doing even more?

Museums and attractions have long described themselves as multi-sensory as a result of including exhibits and interactives that appeal to visitors’ core senses of sight, sound, smell, touch and taste.

However, today, we have far more scientific insight into how we can engage a fuller range of senses and there’s an opportunity to use this knowledge to engage visitors in more profound, unusual and creative ways.

In a fascinating interview on page 32, Roto founder, Joseph Wisne, argues it’s time for us to move beyond the sensory to develop ‘supersensory’ experiences that stimulate the full range of senses in all their depth and diversity.

We know humans have far more than the five ‘basic’ senses we were taught about at school. We can now add a sense of danger or pain, and more complex ‘senses’, such as a sense of humour, justice or empathy to the list. All these can be used to tell powerful stories.

We can also use the science of ‘peak experience’ to play with the sense of time and make an experience feel longer than it really is, or get creative and use the senses of proprioception or balance to ‘wake up’ visitors.

This knowledge is being used by pioneers to create richer and more memorable experiences.

One of the most memorable experiences I’ve had was Punchdrunk’s Masque of the Red Death, in which the audience dressed up, the entire Victorian theatre was transformed and the live music, food and drinks were all part of the experience. We could touch the props, see and smell smoke – we were taken on a journey where we felt curious, excited and at times downright uneasy. The fact I shared the experience with friends only deepened its impact.

The success of attractions such as Superblue Miami, the Van Gogh Immersive Experiences and Meow Wolf and teamLab’s art-based attractions show people’s desire to feel fully engaged and stimulated. Static attractions and museums can learn from this to get supersensory and deepen visitors’ connection with what they’re experiencing.

Magali Robathan, Attractions Management editor
[email protected]

LATEST NEWS
Nohlab's 'Everything' installation among Noor Riyadh festival highlights
An immersive audiovisual experience that "observes everything as it is" was a among the highlights of this year's Noor Riyadh festival in Saudi Arabia.
Interactive TV gameshow experience to open in London in 2023
A new interactive visitor attraction that promises guests the opportunity to experience the thrill of being a TV show contestant is set to open in London in early 2023.
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
Battersea Power Station's chimney experience whisks guests up 109m in a glass elevator
The highly anticipated chimney lift experience at the Battersea Power Station has opened to the public.
Eureka! tackles STEM with new Science + Discovery Centre
Eureka! Science + Discovery Centre in Seacombe, UK, has opened its doors to the public.
National Trust plans immersive experience at Bath Assembly Rooms
The National Trust has appointed design and build practice Sarner to create a new immersive visitor experience at the iconic Bath Assembly Rooms.
Digital art installation in Nanjing helps the public keep an eye on exoplanets
A permanent public art sculpture allows the public to observe the galaxy's exoplanets – which human life could potentially exist on.
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion. Celebrates 30th anniversary in 2023
Immersive cinema specialist SimEx-Iwerks has supplied a new flying theater experience, Frostbite: Dino Island III – the company's first custom- produced film of it kind.
Dubai's Real Madrid theme park will immerse fans in the club's culture
The first-ever Real Madrid-themed experience is set to open in Dubai next year.
TEA announces 2022 Thea Award winners, with Disney, Futuroscope, Kevin Murphy and Roland Mack among those honoured
The Star Wars Galactic Starcruiser experience at Walt Disney World, Orlando, is among the winners of this year's Thea Awards.
Scott O’Neil takes the reins from Nick Varney at Merlin Entertainment
Merlin Entertainments, the UK-based global attractions operator which is second only to Disney in size, has chosen its new CEO, following the retirement of its founder, Nick Varney.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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