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Letters
Write to reply

Let us know what you think about the issues that matter to the industry. We’d love to hear from you – [email protected]


The years 2020 and 2021 will go down in history as the times that changed the way we look at life, freedom, globalisation, trade, travel, work and togetherness.

We realised the fragility of everything we’d taken for granted and even though we’ve risen – as individuals, companies, societies – the years have left scars that are sometimes hard to conceal.

But now, with the pandemic in the rear-view mirror, I can’t help but reflect on how COVID-19 helped Liseberg in many ways.

It turned everything upside down and we had to pivot and after doing things the same way for almost 100 years, it made us dare to challenge everything we’d previously taken for granted in our business.

The pandemic became a lever, a force that pushed us over the edge and into the unknown, to the point where now we conclude that the changes we were forced to make rescued us in many ways.

Firstly, 2022 goes down in history as the most profitable year in Liseberg’s history and many of the changes we introduced, such as capacity restrictions, differentiated pricing, continued focus on maximising guest satisfaction, are likely to transform the way Liseberg operates for good.

And now, as we move through 2023 – our centenary year – it feels both exhilarating and frightening. Exhilarating because we have so much good going on – the best team ever, a new hotel, an exciting coaster and all the experience we’ve gained over the last few years. Frightening because of uncertainties – the war in Ukraine, inflation, the ongoing energy-crisis, and a potential recession, to name just a few.

But, as always, something good may come out of all this. As Winston Churchill famously said when he was working to form the United Nations after WWII, “Never let a good crisis go to waste”. Our situation is obviously less complex, but we‘ll do our best to ensure 2023 will not only be a year of celebrating the past, but also the start of something new.
Photo: Anna-Lena Lundqvist
"We’ll do our best to ensure that 2023 will not only be a year of celebrating the past, but also the start of something new" –  Andreas Andersen, CEO, Liseberg
Paul Kelly
CEO, BALPPA (The British Association of Leisure Parks, Piers & Attractions)
Photo: BALPPA

In our fantastic industry, we’re always keen to attract new businesses and people to work in the sector. Having been in the industry myself for many years, working in great businesses and with great people, I know what an amazing and long-standing career you can have.

That’s why in 2022 at BALPPA we made a change in the way we do things and opened up our association to individuals as well as businesses, by launching an Individual Membership category.

The new category was launched to help support and develop people already working within attractions businesses looking to progress their career, as well as those who might have left an industry business but want to keep in touch. We hope this category will also attract new people who are looking to pursue a career within the industry, either as an operator or as a trade supplier or service provider.

As a member-to-member association, which has over 300 members and has represented the interests of the UK’s commercial leisure parks, piers, zoos, visitor attractions and family entertainment and indoor play centres since 1936, we want to develop this new category to make membership an affordable and attractive proposition for individuals and not just businesses.

We’ve been delighted to welcome many individuals to the association who’ve joined via the new category of membership from various backgrounds and businesses and with varying levels of experience. We’re currently planning our first event for individual members where they will have the opportunity to visit a member attraction, network with their peers and hear from and speak to members of BALPPA’s management committee.

We want to encourage more individuals to join us and get a head start in their career, so if you’re an individual working within the industry and maybe looking to progress to a more senior position, simply want to engage directly with BALPPA and its members, or you’ve left a leisure business and would like to continue to network with members, this is for you. Individual membership is priced at just £100 per person for one year.

This membership category provides a series of benefits including access to BALPPA’s events, webinars, newsletters and other guidance documents, as well as access to specific events for this group.

More information on our new membership category is live on the BALPPA website (www.attractionsmanagement.com/balppaindie) where you’ll also find more information on the benefits of membership and the application form. You can also contact us at [email protected]

We want to make membership an affordable and attractive proposition for individuals
BALPPA has opened its membership to individuals / Photo: Paultons Park

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2023 issue 2
  • Editor's letter: People power
    The pandemic has been disruptive for the people in our industry. A new report shares how operators are getting creative to overcome issues
  • Letters: Write to reply
    Liseberg CEO Andreas Andersen tells us 2023 will celebrate the past, but also be the start of something new, while BALPPA CEO Paul Kelly explains why the organisation has launched individual memberships
  • People: Sarah Roots
    The countdown is on to the opening of Warner Bros Studio Tour Tokyo. We hear the latest
  • People: David Camp
    With Puy du Fou, Eden International and Europa-Park among its clients, D&J International Consulting has done exciting work in its first decade
  • Interview: Scott O'Neil
    US sports and entertainment veteran O’Neil is now CEO of Merlin Entertainments and he has big plans for the company. Magali Robathan sat down with him
  • Ethics: Reckoning with history
    As a ground-breaking project aims to digitally unite Benin Bronzes for the first time, the Horniman Museum becomes the latest institution to return looted artefacts
  • Research: Elizabeth Merritt
    What are the biggest trends affecting the museum sector? The VP of the Center for the Future of Museums shares her thoughts
  • Research: TrendsWatch: Building the future
    A digital revolution, reparations and repatriation, partisan wars and the future of the workplace – key trends highlighted by this year’s TrendsWatch report
  • Research: China theme parks: New era
    China is the world’s second largest market for theme parks and still has huge potential for growth, as a McKinsey report explains
  • Immersion: Lightroom: up close and personal
    Immersive art is big business, but not usually designed by the artists themselves. We check out a show that promises to be different
  • Visitor centre: A golden age: Ad Gefrin
    A new multi-million pound Anglo Saxon museum and whiskey distillery tells an old story in a new way. AM talks to the founders
  • Immersive art: House of Fun: Luna Luna
    Works from Luna Luna, a ground-breaking ‘art amusement park’ have languished in storage for 30 years. Now rapper Drake is bringing them back to life
  • Middle East: Marine Life: Seaworld Abu Dhabi
    As SeaWorld’s first attraction outside the US prepares to launch in Abu Dhabi, we speak to the senior team about what to expect
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
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Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
Letters
Write to reply

Let us know what you think about the issues that matter to the industry. We’d love to hear from you – [email protected]


The years 2020 and 2021 will go down in history as the times that changed the way we look at life, freedom, globalisation, trade, travel, work and togetherness.

We realised the fragility of everything we’d taken for granted and even though we’ve risen – as individuals, companies, societies – the years have left scars that are sometimes hard to conceal.

But now, with the pandemic in the rear-view mirror, I can’t help but reflect on how COVID-19 helped Liseberg in many ways.

It turned everything upside down and we had to pivot and after doing things the same way for almost 100 years, it made us dare to challenge everything we’d previously taken for granted in our business.

The pandemic became a lever, a force that pushed us over the edge and into the unknown, to the point where now we conclude that the changes we were forced to make rescued us in many ways.

Firstly, 2022 goes down in history as the most profitable year in Liseberg’s history and many of the changes we introduced, such as capacity restrictions, differentiated pricing, continued focus on maximising guest satisfaction, are likely to transform the way Liseberg operates for good.

And now, as we move through 2023 – our centenary year – it feels both exhilarating and frightening. Exhilarating because we have so much good going on – the best team ever, a new hotel, an exciting coaster and all the experience we’ve gained over the last few years. Frightening because of uncertainties – the war in Ukraine, inflation, the ongoing energy-crisis, and a potential recession, to name just a few.

But, as always, something good may come out of all this. As Winston Churchill famously said when he was working to form the United Nations after WWII, “Never let a good crisis go to waste”. Our situation is obviously less complex, but we‘ll do our best to ensure 2023 will not only be a year of celebrating the past, but also the start of something new.
Photo: Anna-Lena Lundqvist
"We’ll do our best to ensure that 2023 will not only be a year of celebrating the past, but also the start of something new" –  Andreas Andersen, CEO, Liseberg
Paul Kelly
CEO, BALPPA (The British Association of Leisure Parks, Piers & Attractions)
Photo: BALPPA

In our fantastic industry, we’re always keen to attract new businesses and people to work in the sector. Having been in the industry myself for many years, working in great businesses and with great people, I know what an amazing and long-standing career you can have.

That’s why in 2022 at BALPPA we made a change in the way we do things and opened up our association to individuals as well as businesses, by launching an Individual Membership category.

The new category was launched to help support and develop people already working within attractions businesses looking to progress their career, as well as those who might have left an industry business but want to keep in touch. We hope this category will also attract new people who are looking to pursue a career within the industry, either as an operator or as a trade supplier or service provider.

As a member-to-member association, which has over 300 members and has represented the interests of the UK’s commercial leisure parks, piers, zoos, visitor attractions and family entertainment and indoor play centres since 1936, we want to develop this new category to make membership an affordable and attractive proposition for individuals and not just businesses.

We’ve been delighted to welcome many individuals to the association who’ve joined via the new category of membership from various backgrounds and businesses and with varying levels of experience. We’re currently planning our first event for individual members where they will have the opportunity to visit a member attraction, network with their peers and hear from and speak to members of BALPPA’s management committee.

We want to encourage more individuals to join us and get a head start in their career, so if you’re an individual working within the industry and maybe looking to progress to a more senior position, simply want to engage directly with BALPPA and its members, or you’ve left a leisure business and would like to continue to network with members, this is for you. Individual membership is priced at just £100 per person for one year.

This membership category provides a series of benefits including access to BALPPA’s events, webinars, newsletters and other guidance documents, as well as access to specific events for this group.

More information on our new membership category is live on the BALPPA website (www.attractionsmanagement.com/balppaindie) where you’ll also find more information on the benefits of membership and the application form. You can also contact us at [email protected]

We want to make membership an affordable and attractive proposition for individuals
BALPPA has opened its membership to individuals / Photo: Paultons Park

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2023 issue 2
  • Editor's letter: People power
    The pandemic has been disruptive for the people in our industry. A new report shares how operators are getting creative to overcome issues
  • Letters: Write to reply
    Liseberg CEO Andreas Andersen tells us 2023 will celebrate the past, but also be the start of something new, while BALPPA CEO Paul Kelly explains why the organisation has launched individual memberships
  • People: Sarah Roots
    The countdown is on to the opening of Warner Bros Studio Tour Tokyo. We hear the latest
  • People: David Camp
    With Puy du Fou, Eden International and Europa-Park among its clients, D&J International Consulting has done exciting work in its first decade
  • Interview: Scott O'Neil
    US sports and entertainment veteran O’Neil is now CEO of Merlin Entertainments and he has big plans for the company. Magali Robathan sat down with him
  • Ethics: Reckoning with history
    As a ground-breaking project aims to digitally unite Benin Bronzes for the first time, the Horniman Museum becomes the latest institution to return looted artefacts
  • Research: Elizabeth Merritt
    What are the biggest trends affecting the museum sector? The VP of the Center for the Future of Museums shares her thoughts
  • Research: TrendsWatch: Building the future
    A digital revolution, reparations and repatriation, partisan wars and the future of the workplace – key trends highlighted by this year’s TrendsWatch report
  • Research: China theme parks: New era
    China is the world’s second largest market for theme parks and still has huge potential for growth, as a McKinsey report explains
  • Immersion: Lightroom: up close and personal
    Immersive art is big business, but not usually designed by the artists themselves. We check out a show that promises to be different
  • Visitor centre: A golden age: Ad Gefrin
    A new multi-million pound Anglo Saxon museum and whiskey distillery tells an old story in a new way. AM talks to the founders
  • Immersive art: House of Fun: Luna Luna
    Works from Luna Luna, a ground-breaking ‘art amusement park’ have languished in storage for 30 years. Now rapper Drake is bringing them back to life
  • Middle East: Marine Life: Seaworld Abu Dhabi
    As SeaWorld’s first attraction outside the US prepares to launch in Abu Dhabi, we speak to the senior team about what to expect
LATEST NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS