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Letters
Write to reply

Let us know what you think about the issues that matter to the industry. We’d love to hear from you – [email protected]


The years 2020 and 2021 will go down in history as the times that changed the way we look at life, freedom, globalisation, trade, travel, work and togetherness.

We realised the fragility of everything we’d taken for granted and even though we’ve risen – as individuals, companies, societies – the years have left scars that are sometimes hard to conceal.

But now, with the pandemic in the rear-view mirror, I can’t help but reflect on how COVID-19 helped Liseberg in many ways.

It turned everything upside down and we had to pivot and after doing things the same way for almost 100 years, it made us dare to challenge everything we’d previously taken for granted in our business.

The pandemic became a lever, a force that pushed us over the edge and into the unknown, to the point where now we conclude that the changes we were forced to make rescued us in many ways.

Firstly, 2022 goes down in history as the most profitable year in Liseberg’s history and many of the changes we introduced, such as capacity restrictions, differentiated pricing, continued focus on maximising guest satisfaction, are likely to transform the way Liseberg operates for good.

And now, as we move through 2023 – our centenary year – it feels both exhilarating and frightening. Exhilarating because we have so much good going on – the best team ever, a new hotel, an exciting coaster and all the experience we’ve gained over the last few years. Frightening because of uncertainties – the war in Ukraine, inflation, the ongoing energy-crisis, and a potential recession, to name just a few.

But, as always, something good may come out of all this. As Winston Churchill famously said when he was working to form the United Nations after WWII, “Never let a good crisis go to waste”. Our situation is obviously less complex, but we‘ll do our best to ensure 2023 will not only be a year of celebrating the past, but also the start of something new.
Photo: Anna-Lena Lundqvist
"We’ll do our best to ensure that 2023 will not only be a year of celebrating the past, but also the start of something new" –  Andreas Andersen, CEO, Liseberg
Paul Kelly
CEO, BALPPA (The British Association of Leisure Parks, Piers & Attractions)
Photo: BALPPA

In our fantastic industry, we’re always keen to attract new businesses and people to work in the sector. Having been in the industry myself for many years, working in great businesses and with great people, I know what an amazing and long-standing career you can have.

That’s why in 2022 at BALPPA we made a change in the way we do things and opened up our association to individuals as well as businesses, by launching an Individual Membership category.

The new category was launched to help support and develop people already working within attractions businesses looking to progress their career, as well as those who might have left an industry business but want to keep in touch. We hope this category will also attract new people who are looking to pursue a career within the industry, either as an operator or as a trade supplier or service provider.

As a member-to-member association, which has over 300 members and has represented the interests of the UK’s commercial leisure parks, piers, zoos, visitor attractions and family entertainment and indoor play centres since 1936, we want to develop this new category to make membership an affordable and attractive proposition for individuals and not just businesses.

We’ve been delighted to welcome many individuals to the association who’ve joined via the new category of membership from various backgrounds and businesses and with varying levels of experience. We’re currently planning our first event for individual members where they will have the opportunity to visit a member attraction, network with their peers and hear from and speak to members of BALPPA’s management committee.

We want to encourage more individuals to join us and get a head start in their career, so if you’re an individual working within the industry and maybe looking to progress to a more senior position, simply want to engage directly with BALPPA and its members, or you’ve left a leisure business and would like to continue to network with members, this is for you. Individual membership is priced at just £100 per person for one year.

This membership category provides a series of benefits including access to BALPPA’s events, webinars, newsletters and other guidance documents, as well as access to specific events for this group.

More information on our new membership category is live on the BALPPA website (www.attractionsmanagement.com/balppaindie) where you’ll also find more information on the benefits of membership and the application form. You can also contact us at [email protected]

We want to make membership an affordable and attractive proposition for individuals
BALPPA has opened its membership to individuals / Photo: Paultons Park

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2023 issue 2
  • Editor's letter: People power
    The pandemic has been disruptive for the people in our industry. A new report shares how operators are getting creative to overcome issues
  • Letters: Write to reply
    Liseberg CEO Andreas Andersen tells us 2023 will celebrate the past, but also be the start of something new, while BALPPA CEO Paul Kelly explains why the organisation has launched individual memberships
  • People: Sarah Roots
    The countdown is on to the opening of Warner Bros Studio Tour Tokyo. We hear the latest
  • People: David Camp
    With Puy du Fou, Eden International and Europa-Park among its clients, D&J International Consulting has done exciting work in its first decade
  • Interview: Scott O'Neil
    US sports and entertainment veteran O’Neil is now CEO of Merlin Entertainments and he has big plans for the company. Magali Robathan sat down with him
  • Ethics: Reckoning with history
    As a ground-breaking project aims to digitally unite Benin Bronzes for the first time, the Horniman Museum becomes the latest institution to return looted artefacts
  • Research: Elizabeth Merritt
    What are the biggest trends affecting the museum sector? The VP of the Center for the Future of Museums shares her thoughts
  • Research: TrendsWatch: Building the future
    A digital revolution, reparations and repatriation, partisan wars and the future of the workplace – key trends highlighted by this year’s TrendsWatch report
  • Research: China theme parks: New era
    China is the world’s second largest market for theme parks and still has huge potential for growth, as a McKinsey report explains
  • Immersion: Lightroom: up close and personal
    Immersive art is big business, but not usually designed by the artists themselves. We check out a show that promises to be different
  • Visitor centre: A golden age: Ad Gefrin
    A new multi-million pound Anglo Saxon museum and whiskey distillery tells an old story in a new way. AM talks to the founders
  • Immersive art: House of Fun: Luna Luna
    Works from Luna Luna, a ground-breaking ‘art amusement park’ have languished in storage for 30 years. Now rapper Drake is bringing them back to life
  • Middle East: Marine Life: Seaworld Abu Dhabi
    As SeaWorld’s first attraction outside the US prepares to launch in Abu Dhabi, we speak to the senior team about what to expect
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Letters
Write to reply

Let us know what you think about the issues that matter to the industry. We’d love to hear from you – [email protected]


The years 2020 and 2021 will go down in history as the times that changed the way we look at life, freedom, globalisation, trade, travel, work and togetherness.

We realised the fragility of everything we’d taken for granted and even though we’ve risen – as individuals, companies, societies – the years have left scars that are sometimes hard to conceal.

But now, with the pandemic in the rear-view mirror, I can’t help but reflect on how COVID-19 helped Liseberg in many ways.

It turned everything upside down and we had to pivot and after doing things the same way for almost 100 years, it made us dare to challenge everything we’d previously taken for granted in our business.

The pandemic became a lever, a force that pushed us over the edge and into the unknown, to the point where now we conclude that the changes we were forced to make rescued us in many ways.

Firstly, 2022 goes down in history as the most profitable year in Liseberg’s history and many of the changes we introduced, such as capacity restrictions, differentiated pricing, continued focus on maximising guest satisfaction, are likely to transform the way Liseberg operates for good.

And now, as we move through 2023 – our centenary year – it feels both exhilarating and frightening. Exhilarating because we have so much good going on – the best team ever, a new hotel, an exciting coaster and all the experience we’ve gained over the last few years. Frightening because of uncertainties – the war in Ukraine, inflation, the ongoing energy-crisis, and a potential recession, to name just a few.

But, as always, something good may come out of all this. As Winston Churchill famously said when he was working to form the United Nations after WWII, “Never let a good crisis go to waste”. Our situation is obviously less complex, but we‘ll do our best to ensure 2023 will not only be a year of celebrating the past, but also the start of something new.
Photo: Anna-Lena Lundqvist
"We’ll do our best to ensure that 2023 will not only be a year of celebrating the past, but also the start of something new" –  Andreas Andersen, CEO, Liseberg
Paul Kelly
CEO, BALPPA (The British Association of Leisure Parks, Piers & Attractions)
Photo: BALPPA

In our fantastic industry, we’re always keen to attract new businesses and people to work in the sector. Having been in the industry myself for many years, working in great businesses and with great people, I know what an amazing and long-standing career you can have.

That’s why in 2022 at BALPPA we made a change in the way we do things and opened up our association to individuals as well as businesses, by launching an Individual Membership category.

The new category was launched to help support and develop people already working within attractions businesses looking to progress their career, as well as those who might have left an industry business but want to keep in touch. We hope this category will also attract new people who are looking to pursue a career within the industry, either as an operator or as a trade supplier or service provider.

As a member-to-member association, which has over 300 members and has represented the interests of the UK’s commercial leisure parks, piers, zoos, visitor attractions and family entertainment and indoor play centres since 1936, we want to develop this new category to make membership an affordable and attractive proposition for individuals and not just businesses.

We’ve been delighted to welcome many individuals to the association who’ve joined via the new category of membership from various backgrounds and businesses and with varying levels of experience. We’re currently planning our first event for individual members where they will have the opportunity to visit a member attraction, network with their peers and hear from and speak to members of BALPPA’s management committee.

We want to encourage more individuals to join us and get a head start in their career, so if you’re an individual working within the industry and maybe looking to progress to a more senior position, simply want to engage directly with BALPPA and its members, or you’ve left a leisure business and would like to continue to network with members, this is for you. Individual membership is priced at just £100 per person for one year.

This membership category provides a series of benefits including access to BALPPA’s events, webinars, newsletters and other guidance documents, as well as access to specific events for this group.

More information on our new membership category is live on the BALPPA website (www.attractionsmanagement.com/balppaindie) where you’ll also find more information on the benefits of membership and the application form. You can also contact us at [email protected]

We want to make membership an affordable and attractive proposition for individuals
BALPPA has opened its membership to individuals / Photo: Paultons Park

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2023 issue 2
  • Editor's letter: People power
    The pandemic has been disruptive for the people in our industry. A new report shares how operators are getting creative to overcome issues
  • Letters: Write to reply
    Liseberg CEO Andreas Andersen tells us 2023 will celebrate the past, but also be the start of something new, while BALPPA CEO Paul Kelly explains why the organisation has launched individual memberships
  • People: Sarah Roots
    The countdown is on to the opening of Warner Bros Studio Tour Tokyo. We hear the latest
  • People: David Camp
    With Puy du Fou, Eden International and Europa-Park among its clients, D&J International Consulting has done exciting work in its first decade
  • Interview: Scott O'Neil
    US sports and entertainment veteran O’Neil is now CEO of Merlin Entertainments and he has big plans for the company. Magali Robathan sat down with him
  • Ethics: Reckoning with history
    As a ground-breaking project aims to digitally unite Benin Bronzes for the first time, the Horniman Museum becomes the latest institution to return looted artefacts
  • Research: Elizabeth Merritt
    What are the biggest trends affecting the museum sector? The VP of the Center for the Future of Museums shares her thoughts
  • Research: TrendsWatch: Building the future
    A digital revolution, reparations and repatriation, partisan wars and the future of the workplace – key trends highlighted by this year’s TrendsWatch report
  • Research: China theme parks: New era
    China is the world’s second largest market for theme parks and still has huge potential for growth, as a McKinsey report explains
  • Immersion: Lightroom: up close and personal
    Immersive art is big business, but not usually designed by the artists themselves. We check out a show that promises to be different
  • Visitor centre: A golden age: Ad Gefrin
    A new multi-million pound Anglo Saxon museum and whiskey distillery tells an old story in a new way. AM talks to the founders
  • Immersive art: House of Fun: Luna Luna
    Works from Luna Luna, a ground-breaking ‘art amusement park’ have languished in storage for 30 years. Now rapper Drake is bringing them back to life
  • Middle East: Marine Life: Seaworld Abu Dhabi
    As SeaWorld’s first attraction outside the US prepares to launch in Abu Dhabi, we speak to the senior team about what to expect
LATEST NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Royal Caribbean reveals record-breaking cruise ship
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea (nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark with two new family raft slides.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS