The V&A East Museum – a new outpost of the Victoria & Albert Museum set to open in Stratford, London in 2025 – has announced its first major exhibition, The Music Is Black: A British Story.
Spanning 125 years of Black British music including reggae, jazz, 2 tone, drum & bass, trip hop, grime and UK garage, the exhibition will feature immersive AV, large-scale installations and equipment and musical instruments and personal belongings from some of the musicians featured.
The exhibition will explore the contributions of musicians from early pioneers such as Samuel Coleridge-Taylor, Winifred Atwell and Emile Ford to more recent performers including Joan Armatrading, Soul II Soul, Fabio & Grooverider, Goldie, Massive Attack and Tricky. Current musicians including Little Simz, Jorja Smith and Ezra Collective will also be featured.
“Music is the soundtrack to our lives, and one of the most powerful tools of unification,” says Jacqueline Springer, curator of The Music Is Black: A British Story and curator of Africa and Diaspora Performance at the V&A.
“Set against a backdrop of British colonialism and evolving social, political, and cultural landscapes, we will celebrate the richness and versatility of Black British music as an instrument of protest, affirmation, and creativity, and reveal the untold stories behind some of the world’s most popular music of all time.”
Here Springer gives Attractions Management an insight into what to expect from this ground-breaking exhibition.
Why was The Music is Black: A British Story chosen as the V&A East’s launch exhibition? Music is an intoxicating and relentlessly interesting art form and subject. What better way to demonstrate its power than to trace how music has responded to the political, steered the social and also tapped into memories in exhibition form?
It is fitting because as part of the V&A’s family of sites, V&A East is committed to platforming diverse, global stories, and championing the pioneering and radical visionaries of the past and present. The scale of the contribution Black British music has made to British culture, and around the world, is a story which has often been overlooked, and its impact not given the respect it deserves. The Music Is Black: A British Story will seek to redress this, inviting visitors to immerse themselves in 125 years of Black British music, and engage with the long-overdue national and international stories of how Black music-making in Britain has continued to shape British history and culture across decades.
A key element of the exhibition will be spotlighting the creativity and impact of east London on Black British music across time. East London, of course, held an important place within the industrial framework of the country.
Why is it important to tell the story of Black British music and its contribution to British culture? Black music, within the West, underpins all contemporary popular music forms. So to tell the story of Black British music is to tell the story of popular music – to see the Black British contribution. What you have are multiple stories, helmed by the talents of Black British-born musicians, producers, singers, rappers and non-Black artists who made/make music within the umbrella of African diasporic styles.
Within this framework, visitors will ‘see’ themselves, within the 125 year timeline. They will also ‘see’ their parents and the music they socialised to, their parents’ parents and possibly their great-grandparents. As such, The Music is Black: A British Story is an all-age exhibition, and by that I mean it’s an exhibition that speaks to all of our ages. When music was it, when it orchestrated mood, social activity, dress, friends, romance and heartbreak. When living for the weekend was framed by melody and lyricism.
This is also an exhibition of our maturation, exploring when songs accompanied the more sober journeys of our lives. Music has always been a companion. How better to celebrate that than to see these journeys illustrated against national and international histories?
What are the biggest challenges of putting together this exhibition? The biggest challenge was recognising the responsibility – to not be swayed by subjectivities, to create and collaborate on an exhibition that provides comprehension of content but also informs, thrills and moves.
Can you share any details about how you will tell the story of Black British music? I think it’s best not to spoil the surprise that will be unwrapped when people visit V&A East Museum in 2025. I will say that visitors have the right to expect an exhibition on a par with the V&A’s name – one of acute standards of excellence. Historically accurate, detail rich, visually splendid and teeming with educational, moving content.
I hope that visitors to the exhibition will leave with a renewed appreciation of Black British music-makers. It will be a delight for visitors to see objects and interact with material related to their home cities, to learn about music that forms their personal musical soundtrack, presented to them within the exhibition’s narrative in a way that makes them squeal, nod or beam with pleasure while opening their minds further to what music-makers give to us and leave to history.
Have you been inspired by any other exhibitions? V&A South Kensington’s David Bowie Is and current hit exhibition DIVA have been landmark through their narrative embrace of subject and for enlivening the memory of their respective subjects through sound and visual technology. Both exhibitions, through the inclusion of stage costume, performance footage and memorabilia, provided visitors with more than they expected from a music-centred exhibition.
The V&A’s recent Africa Fashion exhibition addressed the challenge of telling large, cross-continental, and global stories centered on Black identity with exquisite emotional and sartorial elegance, while the ICA’s War Inna Babylon tackled compelling topics about state relations in Britain in an emotionally humanising way.
Photo courtesy of Jacqueline Springer
"Music is one of the most powerful tools of unification" – Jacqueline Springer
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2024 issue 1
Interview: Fons Jurgens
Big changes are coming for much-loved Dutch theme park Efteling, with the launch of a Grand Hotel and major new attraction. Its CEO lets us into the plans
Museums: Ones to watch
Some seriously exciting new museums are taking shape across the globe. We highlight some of our favourites
Museums: Josh Kirk
As Copenhagen’s Home of Carlsberg relaunches after a five year revamp, the project design lead tells us how ground-breaking technology was used to bring the brand to life
Technology: AI – friend or foe?
How can attractions best exploit AI technologies? What are the dangers? What does the future hold? We get an expert opinion
Technology: Future shock
What can we learn from operators currently using AI? Lesley Morisetti gets some tips from early adopters
Museums: Jacqueline Springer
V&A East Museum will celebrate Black British music in its first exhibition. Its curator tells us more
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
The V&A East Museum – a new outpost of the Victoria & Albert Museum set to open in Stratford, London in 2025 – has announced its first major exhibition, The Music Is Black: A British Story.
Spanning 125 years of Black British music including reggae, jazz, 2 tone, drum & bass, trip hop, grime and UK garage, the exhibition will feature immersive AV, large-scale installations and equipment and musical instruments and personal belongings from some of the musicians featured.
The exhibition will explore the contributions of musicians from early pioneers such as Samuel Coleridge-Taylor, Winifred Atwell and Emile Ford to more recent performers including Joan Armatrading, Soul II Soul, Fabio & Grooverider, Goldie, Massive Attack and Tricky. Current musicians including Little Simz, Jorja Smith and Ezra Collective will also be featured.
“Music is the soundtrack to our lives, and one of the most powerful tools of unification,” says Jacqueline Springer, curator of The Music Is Black: A British Story and curator of Africa and Diaspora Performance at the V&A.
“Set against a backdrop of British colonialism and evolving social, political, and cultural landscapes, we will celebrate the richness and versatility of Black British music as an instrument of protest, affirmation, and creativity, and reveal the untold stories behind some of the world’s most popular music of all time.”
Here Springer gives Attractions Management an insight into what to expect from this ground-breaking exhibition.
Why was The Music is Black: A British Story chosen as the V&A East’s launch exhibition? Music is an intoxicating and relentlessly interesting art form and subject. What better way to demonstrate its power than to trace how music has responded to the political, steered the social and also tapped into memories in exhibition form?
It is fitting because as part of the V&A’s family of sites, V&A East is committed to platforming diverse, global stories, and championing the pioneering and radical visionaries of the past and present. The scale of the contribution Black British music has made to British culture, and around the world, is a story which has often been overlooked, and its impact not given the respect it deserves. The Music Is Black: A British Story will seek to redress this, inviting visitors to immerse themselves in 125 years of Black British music, and engage with the long-overdue national and international stories of how Black music-making in Britain has continued to shape British history and culture across decades.
A key element of the exhibition will be spotlighting the creativity and impact of east London on Black British music across time. East London, of course, held an important place within the industrial framework of the country.
Why is it important to tell the story of Black British music and its contribution to British culture? Black music, within the West, underpins all contemporary popular music forms. So to tell the story of Black British music is to tell the story of popular music – to see the Black British contribution. What you have are multiple stories, helmed by the talents of Black British-born musicians, producers, singers, rappers and non-Black artists who made/make music within the umbrella of African diasporic styles.
Within this framework, visitors will ‘see’ themselves, within the 125 year timeline. They will also ‘see’ their parents and the music they socialised to, their parents’ parents and possibly their great-grandparents. As such, The Music is Black: A British Story is an all-age exhibition, and by that I mean it’s an exhibition that speaks to all of our ages. When music was it, when it orchestrated mood, social activity, dress, friends, romance and heartbreak. When living for the weekend was framed by melody and lyricism.
This is also an exhibition of our maturation, exploring when songs accompanied the more sober journeys of our lives. Music has always been a companion. How better to celebrate that than to see these journeys illustrated against national and international histories?
What are the biggest challenges of putting together this exhibition? The biggest challenge was recognising the responsibility – to not be swayed by subjectivities, to create and collaborate on an exhibition that provides comprehension of content but also informs, thrills and moves.
Can you share any details about how you will tell the story of Black British music? I think it’s best not to spoil the surprise that will be unwrapped when people visit V&A East Museum in 2025. I will say that visitors have the right to expect an exhibition on a par with the V&A’s name – one of acute standards of excellence. Historically accurate, detail rich, visually splendid and teeming with educational, moving content.
I hope that visitors to the exhibition will leave with a renewed appreciation of Black British music-makers. It will be a delight for visitors to see objects and interact with material related to their home cities, to learn about music that forms their personal musical soundtrack, presented to them within the exhibition’s narrative in a way that makes them squeal, nod or beam with pleasure while opening their minds further to what music-makers give to us and leave to history.
Have you been inspired by any other exhibitions? V&A South Kensington’s David Bowie Is and current hit exhibition DIVA have been landmark through their narrative embrace of subject and for enlivening the memory of their respective subjects through sound and visual technology. Both exhibitions, through the inclusion of stage costume, performance footage and memorabilia, provided visitors with more than they expected from a music-centred exhibition.
The V&A’s recent Africa Fashion exhibition addressed the challenge of telling large, cross-continental, and global stories centered on Black identity with exquisite emotional and sartorial elegance, while the ICA’s War Inna Babylon tackled compelling topics about state relations in Britain in an emotionally humanising way.
Photo courtesy of Jacqueline Springer
"Music is one of the most powerful tools of unification" – Jacqueline Springer
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2024 issue 1
Interview: Fons Jurgens
Big changes are coming for much-loved Dutch theme park Efteling, with the launch of a Grand Hotel and major new attraction. Its CEO lets us into the plans
Museums: Ones to watch
Some seriously exciting new museums are taking shape across the globe. We highlight some of our favourites
Museums: Josh Kirk
As Copenhagen’s Home of Carlsberg relaunches after a five year revamp, the project design lead tells us how ground-breaking technology was used to bring the brand to life
Technology: AI – friend or foe?
How can attractions best exploit AI technologies? What are the dangers? What does the future hold? We get an expert opinion
Technology: Future shock
What can we learn from operators currently using AI? Lesley Morisetti gets some tips from early adopters
Museums: Jacqueline Springer
V&A East Museum will celebrate Black British music in its first exhibition. Its curator tells us more
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea
(nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark
with two new family raft slides.
+ More news
COMPANY PROFILES
instantprint We’re a Yorkshire-based online printer, founded
in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Polin Waterparks Polin was founded in Istanbul in 1976. Polin
has since grown into a leading company in
the waterpa [more...]
Taylor Made Designs Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]