ASVA E-ZINE

Welcome to the April 2024 edition of the ASVA E-Zine

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The Macallan Collaborates with Cirque Du Soleil to Launch an Exclusive Sensory Experience to Mark 200 Years Young

March 2024

To commemorate The Macallan’s 200th anniversary, the whisky brand has come together with Cirque du Soleil to create a bespoke, theatrical experience.

Drawing synergies from The Macallan's unparalleled expertise in whisky craftsmanship with Cirque du Soleil's indefinable mastery in the performing arts, the result is an unparalleled experience that marries the artistry of both worlds.

Cirque du Soleil SPIRIT will transport guests into the theatrical universe of the Scottish Highlands for an engaging journey. Taking individuals on a journey through taste, smell, sounds and feelings, this is a one-of-a-kind opportunity to witness inspiring performances, whilst feeling immersed in nature.

The Macallan Estate in Speyside will play host to this breathtaking experience. Its scenic landscape offers a unique setting to enhance the engaging nature of the event, whilst providing a picturesque backdrop that complements the overarching narrative. The experience will run at 8:30pm daily – excluding Sundays – from 9-31 May 2024. Tickets are £200 and are available here.

Jaume Ferràs, Creative Director at The Macallan, said: “2024 marks a momentous year for The Macallan as it celebrates its bicentennial. Celebrating two centuries of unparalleled craftsmanship and tradition, this collaboration brings two iconic brands together, both dedicated to constant innovation; resulting in a one-of-a-kind experience which is uniquely inspired by the Highlands and the story of our brand so far.

“Bridging the gap between the art of whisky making and the spectacle of performing arts, creating an unforgettable experience that is deeply rooted in the nature that surrounds us at The Macallan, our rich history, and our bold vision for the future. We look forward to welcoming guests from all over the world to our Estate, offering them the opportunity to take in an exclusive experience and a bespoke whisky tasting surrounded by nature, all unique to The Macallan.”

Cirque du Soleil SPIRIT tells the tale of how reconnecting with nature gives life a force to protect our natural world, through performances, stagecraft and signature tasting experiences at The Macallan Estate.

For Further information please click here.

Photograph: Cirque du Soleil SPIRIT

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