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Heineken Experience receives Thea Award
POSTED 18 Nov 2009 . BY Martin Nash
The Heineken Experience in Amsterdam, The Netherlands has won the Thea Award for Outstanding Achievement in the field of Brand Experience by the Themed Entertainment Association (TEA).

After undergoing extensive remodeling and expansion, the Heineken Experience reopened in December 2008 with a range of new attractions including a mini brewery, a tasting bar and multi-media experiences. It is located in the former Heineken Brewery - a national monument and listed in the European route of Industrial Heritage - in Amsterdam's city centre. Brewing ceased at the site in 1988 and the Experience first opened in 2001. US-based BRC Imagination Arts designed and delivered the redevelopment.

Amongst other 16th Annual Thea Award winners were Toy Story Midway Mania (Attraction) at Disney's California Adventure and Hollywood Studios at Walt Disney World; The Museum at Bethel Woods (Museum), New York; Skyscraper! Achievement & Impact (Science Center Exhibit), Liberty Science Center in Jersey City, USA; and Tea Show @ OCT East Resort (Live Show), Shenzhen, China.

TEA represents the world's leading creators, developers, designers and producers of visitor experiences, attractions, exhibits and places. The awards were announced on 17 November at the IAAPA tradeshow in Las Vegas, USA and will be presented at the 16th annual Thea Awards Gala in California on 6 March 2010.

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Jobs . News . Products . Magazine
NEWS
Heineken Experience receives Thea Award
POSTED 18 Nov 2009 . BY Martin Nash
The Heineken Experience in Amsterdam, The Netherlands has won the Thea Award for Outstanding Achievement in the field of Brand Experience by the Themed Entertainment Association (TEA).

After undergoing extensive remodeling and expansion, the Heineken Experience reopened in December 2008 with a range of new attractions including a mini brewery, a tasting bar and multi-media experiences. It is located in the former Heineken Brewery - a national monument and listed in the European route of Industrial Heritage - in Amsterdam's city centre. Brewing ceased at the site in 1988 and the Experience first opened in 2001. US-based BRC Imagination Arts designed and delivered the redevelopment.

Amongst other 16th Annual Thea Award winners were Toy Story Midway Mania (Attraction) at Disney's California Adventure and Hollywood Studios at Walt Disney World; The Museum at Bethel Woods (Museum), New York; Skyscraper! Achievement & Impact (Science Center Exhibit), Liberty Science Center in Jersey City, USA; and Tea Show @ OCT East Resort (Live Show), Shenzhen, China.

TEA represents the world's leading creators, developers, designers and producers of visitor experiences, attractions, exhibits and places. The awards were announced on 17 November at the IAAPA tradeshow in Las Vegas, USA and will be presented at the 16th annual Thea Awards Gala in California on 6 March 2010.

RELATED STORIES
MORE NEWS
£15m waterpark opens in Wales ahead of Easter weekend
A new £15m (US$19.5m, €17.3m) waterpark has opened its doors to the public in Rhyl, Wales, with three flumes for thrillseekers to enjoy.
Elton John makes significant V&A donation for photography collaboration
London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A Photography Centre renamed 'The Sir Elton John and David Furnish Gallery'.
Climate Emergency campaign draws support from UK culture sector
More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part of the Climate Emergency Declaration campaign.
Disney makes US$5m donation to Notre-Dame rebuild following blaze
Disney has donated US$5m (€4.4m, £3.8m) toward the restoration efforts of Notre-Dame Cathedral, following the huge fire that destroyed much of the iconic landmark in Paris.
+ More news   
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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