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How can travelling exhibitions adapt for the future?
20 Jun 2019 . BY Lauren Heath-Jones
Travelling exhibitions are a dynamic and vital part of modern exhibition programmes
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions worldwide in Spokes, Ecsite’s online magazine.

“Travelling exhibitions are a dynamic and vital part of modern exhibition programmes and a relatively new concept. For hiring venues, travelling exhibitions attract greater numbers of visitors, they offer something new and exciting, and the venues are able to temporarily rent an exhibition that they might otherwise be unable to produce themselves,” she writes in the introduction of her article. Yet the current offer, polarised between high cost turnkey blockbusters and small scale but also lower impact exhibitions, is not catering for a more diverse demand.

Factors including transport issues, venue space, fees, and other costs associated with hiring are all key components considered in hiring exhibitions. To lower these barriers, organisations have been partnering to overcome these obstacles by developing new business models.

Using international case studies, Emily highlights new approaches to travelling exhibition productions. The Science Museum Group for instance has developed a new concept, known as an Exhibition Blueprint Pack, in which all content and digital assets are made available in a single link. Exhibition components then get produced locally, removing the high-cost factor of transport and insurance.

Another example includes partnerships between companies that partner with institutions to create exhibitions suitable for travelling by lending their expertise across the fields. Thirdly, Emily highlights that enhanced market research is another key factor in saving on time and resources.

Read the full article in Spokes #52, May 2019: The future of travelling exhibitions by Emily Cronin.
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Jobs . News . Products . Magazine
PRODUCT NEWS
How can travelling exhibitions adapt for the future?
20 Jun 2019 . BY Lauren Heath-Jones
Travelling exhibitions are a dynamic and vital part of modern exhibition programmes
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions worldwide in Spokes, Ecsite’s online magazine.

“Travelling exhibitions are a dynamic and vital part of modern exhibition programmes and a relatively new concept. For hiring venues, travelling exhibitions attract greater numbers of visitors, they offer something new and exciting, and the venues are able to temporarily rent an exhibition that they might otherwise be unable to produce themselves,” she writes in the introduction of her article. Yet the current offer, polarised between high cost turnkey blockbusters and small scale but also lower impact exhibitions, is not catering for a more diverse demand.

Factors including transport issues, venue space, fees, and other costs associated with hiring are all key components considered in hiring exhibitions. To lower these barriers, organisations have been partnering to overcome these obstacles by developing new business models.

Using international case studies, Emily highlights new approaches to travelling exhibition productions. The Science Museum Group for instance has developed a new concept, known as an Exhibition Blueprint Pack, in which all content and digital assets are made available in a single link. Exhibition components then get produced locally, removing the high-cost factor of transport and insurance.

Another example includes partnerships between companies that partner with institutions to create exhibitions suitable for travelling by lending their expertise across the fields. Thirdly, Emily highlights that enhanced market research is another key factor in saving on time and resources.

Read the full article in Spokes #52, May 2019: The future of travelling exhibitions by Emily Cronin.
PRODUCT NEWS
Holovis creates AR app to enhance Royal Liver Building experience
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.
Christie brings football history to life at San Mamés Stadium Museum
Erabi, a Spain-based AV integration firm, has completed a major fitout at the San Mamés Stadium Museum in Bilbao, Spain.
Westminster Abbey partners with Avius to improve overall customer experience
London's Westminster Abbey has announced a new partnership with Avius, a provider of survey and customer experience software, to capture and measure customer satisfaction.
UK Tech business Triotech opens XD Dark Ride at Granby Zoo
The Granby Zoo in Quebec, Canada, has expanded its attration offering to include Triotech's XD Dark Ride interactive theatre, the company's first at the zoo.
+ More products  
LATEST JOBS
Trampoline Park Manager
Jump Giants
Salary: Competitive
Job location: Burton on the Wolds, Loughborough, UK
Visitor Experience Manager
Colchester Zoo
Salary: Competitive
Job location: Colchester, UK
Brand Manager
Legoland
Salary: Competitive
Job location: Goshen, NY, USA
Loyalty and Insight Manager
Legoland
Salary: Competitive
Job location: Goshen, NY, USA
Project Manager
Legoland
Salary: Competitive
Job location: Iskandar Puteri, Johor, Malaysia
Brand Ambassador
Madame Tussauds
Salary: Competitive
Job location: Washington D.C., DC, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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