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Alton Towers launches new Dungeon attraction for 2019 season
26 Mar 2019 . BY Lauren Heath-Jones
Alton Towers Dungeons is a new attraction for the 2019 season
Alton Towers has launched a new experience for the 2019 season. Called the Alton Towers Dungeon, the attraction takes guests on a thrilling journey through Staffordshire's darkest moments.

Located on the site of the former Charlie and the Chocolate Factory dark ride, the Alton Towers Dungeon utilises elements from the previous attraction, including the former chocolate river, which now features newly-themed vessels, to transport guests through eight immersive scenes, showcasing the area's dark and gory history.

To create the Dungeons, Merlin partnered with longtime collaborator Holovis, who previously worked on the park's stand out Wicker Man rollercoaster.

Designed to bring the attraction to life, the experiential design firm used multisensory immersive techniques, such as AV, lighting, audio, SFX and projection mapping, to create a sense of unease and discomfort in guests.

Peter Cliff, creative director at Holovis, said: "One of the highlights for me is the zonal audio, where during a blackout scene voices and whispers surround the guests and give the impression that live actors are right behind them, breathing down their necks.

"Audio is something that often isn't used to its full capability within projects so it's great to experience it being used as a key storytelling metric."

"Another striking feature is the talking heads where we've intricately projection mapped on to the three-dimensional theming to make it look like the head is really talking. Details like this make the experience stand out in the minds of guests, whilst the technology remains invisible and frictionless," he added.
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PRODUCT NEWS
Alton Towers launches new Dungeon attraction for 2019 season
26 Mar 2019 . BY Lauren Heath-Jones
Alton Towers Dungeons is a new attraction for the 2019 season
Alton Towers has launched a new experience for the 2019 season. Called the Alton Towers Dungeon, the attraction takes guests on a thrilling journey through Staffordshire's darkest moments.

Located on the site of the former Charlie and the Chocolate Factory dark ride, the Alton Towers Dungeon utilises elements from the previous attraction, including the former chocolate river, which now features newly-themed vessels, to transport guests through eight immersive scenes, showcasing the area's dark and gory history.

To create the Dungeons, Merlin partnered with longtime collaborator Holovis, who previously worked on the park's stand out Wicker Man rollercoaster.

Designed to bring the attraction to life, the experiential design firm used multisensory immersive techniques, such as AV, lighting, audio, SFX and projection mapping, to create a sense of unease and discomfort in guests.

Peter Cliff, creative director at Holovis, said: "One of the highlights for me is the zonal audio, where during a blackout scene voices and whispers surround the guests and give the impression that live actors are right behind them, breathing down their necks.

"Audio is something that often isn't used to its full capability within projects so it's great to experience it being used as a key storytelling metric."

"Another striking feature is the talking heads where we've intricately projection mapped on to the three-dimensional theming to make it look like the head is really talking. Details like this make the experience stand out in the minds of guests, whilst the technology remains invisible and frictionless," he added.
PRODUCT NEWS
Ubisoft's new 'Beyond Medusa's Gate' experience to revolutionise location-based entertainment
Ubisoft Blue Byte, a subsidiary of French gaming company Ubisoft, has developed a new location-based VR escape room experience.
Rovio Entertainment and Namco UK to launch Angry Birds Adventure Golf attraction
Namco UK and Rovio Entertainment have partnered with intu shopping centres to launch a new- concept Angry Birds-themed adventure golf attraction.
Kraftwerk launches LED dome display solution for planetariums
Austrian AV integration firm Kraftwerk Living Technologies (Kraftwerk) has created a new LED Dome solution for planetariums and science centres.
thejuice named as exclusive distributor of Delta Zero 4D
Media attractions specialist thejuice has announced that it will become the exclusive distributor of Delta Zero 4D, a new 4K film ride.
+ More products  
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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