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Alton Towers launches new Dungeon attraction for 2019 season
26 Mar 2019 . BY Lauren Heath-Jones
Alton Towers Dungeons is a new attraction for the 2019 season
Alton Towers has launched a new experience for the 2019 season. Called the Alton Towers Dungeon, the attraction takes guests on a thrilling journey through Staffordshire's darkest moments.

Located on the site of the former Charlie and the Chocolate Factory dark ride, the Alton Towers Dungeon utilises elements from the previous attraction, including the former chocolate river, which now features newly-themed vessels, to transport guests through eight immersive scenes, showcasing the area's dark and gory history.

To create the Dungeons, Merlin partnered with longtime collaborator Holovis, who previously worked on the park's stand out Wicker Man rollercoaster.

Designed to bring the attraction to life, the experiential design firm used multisensory immersive techniques, such as AV, lighting, audio, SFX and projection mapping, to create a sense of unease and discomfort in guests.

Peter Cliff, creative director at Holovis, said: "One of the highlights for me is the zonal audio, where during a blackout scene voices and whispers surround the guests and give the impression that live actors are right behind them, breathing down their necks.

"Audio is something that often isn't used to its full capability within projects so it's great to experience it being used as a key storytelling metric."

"Another striking feature is the talking heads where we've intricately projection mapped on to the three-dimensional theming to make it look like the head is really talking. Details like this make the experience stand out in the minds of guests, whilst the technology remains invisible and frictionless," he added.
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PRODUCT NEWS
Alton Towers launches new Dungeon attraction for 2019 season
26 Mar 2019 . BY Lauren Heath-Jones
Alton Towers Dungeons is a new attraction for the 2019 season
Alton Towers has launched a new experience for the 2019 season. Called the Alton Towers Dungeon, the attraction takes guests on a thrilling journey through Staffordshire's darkest moments.

Located on the site of the former Charlie and the Chocolate Factory dark ride, the Alton Towers Dungeon utilises elements from the previous attraction, including the former chocolate river, which now features newly-themed vessels, to transport guests through eight immersive scenes, showcasing the area's dark and gory history.

To create the Dungeons, Merlin partnered with longtime collaborator Holovis, who previously worked on the park's stand out Wicker Man rollercoaster.

Designed to bring the attraction to life, the experiential design firm used multisensory immersive techniques, such as AV, lighting, audio, SFX and projection mapping, to create a sense of unease and discomfort in guests.

Peter Cliff, creative director at Holovis, said: "One of the highlights for me is the zonal audio, where during a blackout scene voices and whispers surround the guests and give the impression that live actors are right behind them, breathing down their necks.

"Audio is something that often isn't used to its full capability within projects so it's great to experience it being used as a key storytelling metric."

"Another striking feature is the talking heads where we've intricately projection mapped on to the three-dimensional theming to make it look like the head is really talking. Details like this make the experience stand out in the minds of guests, whilst the technology remains invisible and frictionless," he added.
PRODUCT NEWS
IAE: Dynamic Attractions to provide up to nine attractions for Jialong Parks
Dynamic Attractions has announced that Jialong Parks has signed a Letter of Intent that will see the company provide up to nine key ride systems for Jialong's planned parks.
IAE: WhiteWater gets exclusive rights to SlideWheel ride in new Wiegand-Maelzer partnership
WhiteWater has announced a new agreement with partner Wiegand-Maelzer, that will give WhiteWater exclusive license rights to the German water slide supplier's award-winning SlideWheel attraction.
IAE: Clip 'N Climb exhibiting new climbing challenges
At this year’s IAAPA Expo Asia (IEA), formerly the Asian Attractions Expo (AAE), Clip 'n Climb is exhibiting its colourful climbing challenges.
IAE: DreamWave presents advanced VR and AR tech
At this year’s IAAPA Expo Asia (IEA), formerly the Asian Attractions Expo (AAE), DreamCraft is pioneering fully immersive experiences using advanced VR and AR technology.
+ More products  
LATEST JOBS
Theatre Technician
Parkwood Leisure
Salary: Competitive
Job location: Crawley, UK
Consultancy Manager – Support and Revenue
National Trust
Salary: £48,680 pa
Job location: County Down, Northern Ireland, UK
General Manager
Heritage Great Britain
Salary: £70k package
Job location: Sennen, Penzance, UK
Guest Experience Manager - Operations
Sea Life
Salary: Competitive
Job location: Orlando, Florida, USA
Events and Education Manager
Legoland
Salary: Competitive
Job location: Carlsbad, California, USA
Brand Ambassador
Madame Tussauds
Salary: Competitive
Job location: New York, NY, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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