PRODUCT NEWS
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Immotion reveals details of new Merlin partnerships |
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19 Feb 2019 . BY Lauren Heath-Jones |
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Immotion VR experiences will be rolled out at Lego Discovery and SeaLife centres |
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we are well placed to take advantage of the opportunities ahead of us, and remain extremely confident that Immotion Group is set to become the leading out of home immersive VR operator in the world
– Martin Higginson, CEO of Immotion Group |
UK VR agency Immotion has released details of its extended partnership with Merlin Entertainments.
Following the success of The Great Lego Race, an attraction powered by Immotion's VR technology, at The Lego Discovery Centres in Boston, US, and Manchester, UK, Merlin has agreed to the roll out of Immotion's VR Cinematic Platforms across the Lego Discovery Centre estate, as well as at a Legoland Hotel in Germany. Immotion will also supply a total of 42 headsets across the estate, while a further six machines and 12 headsets will be installed at Lego Discovery Centres across Asia.
In addition, an initial trial has also agreed for Immotion's 'subsea edutainment' experience to be rolled out at three SeaLife Centres in Germany and Australia, with an ultimate goal of rolling out Immotion's Blue Ocean VR cinematic experiences across the wider Sea Life estate.
Martin Higginson, CEO of Immotion Group, said: "Our mantra has always been: 'Test, Roll-Out' and the extension of the Merlin relationship is a significant milestone for the company. Endorsement from Merlin, one of the largest entertainment operators in the world, underpins our belief and confidence in our business model.
"The commercial success of our recent trials, which are being converted into long-term agreements, has shown our ability to deliver revenue for our partners. We believe we are well placed to take advantage of the opportunities ahead of us, and remain extremely confident that Immotion Group is set to become the leading out of home immersive VR operator in the world.
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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Director of Operations
Active Luton |
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Salary:
£61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom |
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