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Merlin launches Attractions.io app across Legoland resorts
05 Dec 2018 . BY Lauren Heath-Jones
The app is designed to enable visitors to make the most of their visit in the park
Merlin Entertainments has rolled out the Attractions.io app at all of its Legoland sites across the globe.

The app, which has launched at Legoland Windsor, Legoland Florida, Legoland Deutschland, Legoland Billund, Legoland Japan and Legoland California, had already been deployed at a number of Merlin's other attractions, including Alton Towers, Chessington World of Adventures and Thorpe Park. It is designed to help visitors make the most of their day out and offers live wait times and information for all of the rides and attractions within the resort, as well as an interactive map.

The app is also able to deliver targeted content to the user, through intelligent advertising, reflecting the time, location and demographic of the guest. Operators can sell experiences, add-on services and food & beverage options through the app, while integrated Apple Pay and Google Pay technology makes for seamless transactions.

Other features include feedback collection and tracking of guest satisfaction levels and content and campaign management.

Kieran Harvey, global digital director at Merlin Entertainments, said: "The Attractions.io platform allows us to be true to the Legoland brand, while leveraging the rich set of feature the platform has to offer."

"The mobile app is a critical part of our digital guest journey strategy, and the delivery across the Legoland estate has been exemplary," Harvey added.

Mark Locker, CEO of Attractions.io; said: "A mobile app is the single most effective way to influence guests, particularly once they're on site."
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Jobs . News . Products . Magazine
PRODUCT NEWS
Merlin launches Attractions.io app across Legoland resorts
05 Dec 2018 . BY Lauren Heath-Jones
The app is designed to enable visitors to make the most of their visit in the park
Merlin Entertainments has rolled out the Attractions.io app at all of its Legoland sites across the globe.

The app, which has launched at Legoland Windsor, Legoland Florida, Legoland Deutschland, Legoland Billund, Legoland Japan and Legoland California, had already been deployed at a number of Merlin's other attractions, including Alton Towers, Chessington World of Adventures and Thorpe Park. It is designed to help visitors make the most of their day out and offers live wait times and information for all of the rides and attractions within the resort, as well as an interactive map.

The app is also able to deliver targeted content to the user, through intelligent advertising, reflecting the time, location and demographic of the guest. Operators can sell experiences, add-on services and food & beverage options through the app, while integrated Apple Pay and Google Pay technology makes for seamless transactions.

Other features include feedback collection and tracking of guest satisfaction levels and content and campaign management.

Kieran Harvey, global digital director at Merlin Entertainments, said: "The Attractions.io platform allows us to be true to the Legoland brand, while leveraging the rich set of feature the platform has to offer."

"The mobile app is a critical part of our digital guest journey strategy, and the delivery across the Legoland estate has been exemplary," Harvey added.

Mark Locker, CEO of Attractions.io; said: "A mobile app is the single most effective way to influence guests, particularly once they're on site."
PRODUCT NEWS
Mark Whittaker appointed as sales manager for LBE and FECs at Simworx
Simworx has appointed Mark Whittaker to the role of sales manager for Family Entertainment Centres (FECs) and Location-Based Entertainment (LBE) venues.
Holovis creates AR app to enhance Royal Liver Building experience
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.
Christie brings football history to life at San Mamés Stadium Museum
Erabi, a Spain-based AV integration firm, has completed a major fitout at the San Mamés Stadium Museum in Bilbao, Spain.
Westminster Abbey partners with Avius to improve overall customer experience
London's Westminster Abbey has announced a new partnership with Avius, a provider of survey and customer experience software, to capture and measure customer satisfaction.
+ More products  
LATEST JOBS
Duty Manager
Legoland Discovery Centre
Salary: £18,330.00 per annum
Job location: Manchester, UK
Head of Estate Operations
Weston Park
Salary: Competitive
Job location: Shifnal, Shropshire, UK
Trampoline Park Manager
Jump Giants
Salary: Competitive
Job location: Burton on the Wolds, Loughborough, UK
Visitor Experience Manager
Colchester Zoo
Salary: Competitive
Job location: Colchester, UK
Brand Manager
Legoland
Salary: Competitive
Job location: Goshen, NY, USA
Loyalty and Insight Manager
Legoland
Salary: Competitive
Job location: Goshen, NY, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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