Merlin launches Attractions.io app across Legoland resorts | attractionsmanagement.com products
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
PRODUCT NEWS
Merlin launches Attractions.io app across Legoland resorts
05 Dec 2018 . BY Lauren Heath-Jones
The app is designed to enable visitors to make the most of their visit in the park
Merlin Entertainments has rolled out the Attractions.io app at all of its Legoland sites across the globe.

The app, which has launched at Legoland Windsor, Legoland Florida, Legoland Deutschland, Legoland Billund, Legoland Japan and Legoland California, had already been deployed at a number of Merlin's other attractions, including Alton Towers, Chessington World of Adventures and Thorpe Park. It is designed to help visitors make the most of their day out and offers live wait times and information for all of the rides and attractions within the resort, as well as an interactive map.

The app is also able to deliver targeted content to the user, through intelligent advertising, reflecting the time, location and demographic of the guest. Operators can sell experiences, add-on services and food & beverage options through the app, while integrated Apple Pay and Google Pay technology makes for seamless transactions.

Other features include feedback collection and tracking of guest satisfaction levels and content and campaign management.

Kieran Harvey, global digital director at Merlin Entertainments, said: "The Attractions.io platform allows us to be true to the Legoland brand, while leveraging the rich set of feature the platform has to offer."

"The mobile app is a critical part of our digital guest journey strategy, and the delivery across the Legoland estate has been exemplary," Harvey added.

Mark Locker, CEO of Attractions.io; said: "A mobile app is the single most effective way to influence guests, particularly once they're on site."
PRODUCT NEWS
Atlantic Productions unveils animation for upcoming 'Sue' exhibit at Chicago's Field Museum
Atlantic Productions has revealed cutting-edge animations for Chicago's Field Museum's upcoming exhibit about Sue, the most complete T-Rex fossil ever discovered.
Aquaman makes waves at Madame Tussauds Orlando
Madame Tussaud's Orlando has welcomed a new addition to its Justice League: A Call for Heroes walk-through experience.
Polin names Okyay Halavurt as UK regional business development manager
Polin Waterparks has named Okyay Halavurt as its new regional business development manager for the UK.
Sally and Six Flags win achievement award for Justice League dark ride
Sally Corporation's Justice League: Battle for Metropolis dark ride won the Outstanding Achievement at this year's TEA Thea Awards.
+ More products  
LATEST JOBS
Fundraising Officer
Eastleigh Borough Council
Salary: Circa £30,000
Job location: Eastleigh, UK
Head of Technical Operations
Eleven Arches
Salary: Competitive
Job location: Bishop Auckland, UK
Visitor Services Officer (Seasonal)
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Visitor Services Officer
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Sales Manager
Hoburne Ltd
Salary: Competitive Salary and Benefits
Job location: Cotswold, UK
Technician
Eleven Arches
Salary: Competitive
Job location: Bishop Auckland, UK
+ More jobs  

COMPANY PROFILE
Sysco Productions

AV design consultancy, AV experience delivery and integration, technical support, maintenance and [more...]
+ More profiles  
VIDEO GALLERY

Red Raion - VR/5D Films Showreel 2016
Red Raion is the first made-in-Italy VR/5D movie production company, for your most advanced theaters and simulators. Enjoy some samples from their movies produced in 2016! Find out more...
More videos:
The Son Of Bigfoot 4D Trailer – nWave Pictures
Experience the experience – Polin Waterparks & Pool Systems
ParadropVR by Frontgrid – Frontgrid
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

15 Jan 2019

Prospects 2019

Expedia HQ, London, United Kingdom
15-17 Jan 2019

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

12 Dec 2018 issue 119


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
PRODUCT NEWS
Merlin launches Attractions.io app across Legoland resorts
05 Dec 2018 . BY Lauren Heath-Jones
The app is designed to enable visitors to make the most of their visit in the park
Merlin Entertainments has rolled out the Attractions.io app at all of its Legoland sites across the globe.

The app, which has launched at Legoland Windsor, Legoland Florida, Legoland Deutschland, Legoland Billund, Legoland Japan and Legoland California, had already been deployed at a number of Merlin's other attractions, including Alton Towers, Chessington World of Adventures and Thorpe Park. It is designed to help visitors make the most of their day out and offers live wait times and information for all of the rides and attractions within the resort, as well as an interactive map.

The app is also able to deliver targeted content to the user, through intelligent advertising, reflecting the time, location and demographic of the guest. Operators can sell experiences, add-on services and food & beverage options through the app, while integrated Apple Pay and Google Pay technology makes for seamless transactions.

Other features include feedback collection and tracking of guest satisfaction levels and content and campaign management.

Kieran Harvey, global digital director at Merlin Entertainments, said: "The Attractions.io platform allows us to be true to the Legoland brand, while leveraging the rich set of feature the platform has to offer."

"The mobile app is a critical part of our digital guest journey strategy, and the delivery across the Legoland estate has been exemplary," Harvey added.

Mark Locker, CEO of Attractions.io; said: "A mobile app is the single most effective way to influence guests, particularly once they're on site."
PRODUCT NEWS
Atlantic Productions unveils animation for upcoming 'Sue' exhibit at Chicago's Field Museum
Atlantic Productions has revealed cutting-edge animations for Chicago's Field Museum's upcoming exhibit about Sue, the most complete T-Rex fossil ever discovered.
Aquaman makes waves at Madame Tussauds Orlando
Madame Tussaud's Orlando has welcomed a new addition to its Justice League: A Call for Heroes walk-through experience.
Polin names Okyay Halavurt as UK regional business development manager
Polin Waterparks has named Okyay Halavurt as its new regional business development manager for the UK.
Sally and Six Flags win achievement award for Justice League dark ride
Sally Corporation's Justice League: Battle for Metropolis dark ride won the Outstanding Achievement at this year's TEA Thea Awards.
+ More products  
LATEST JOBS
Fundraising Officer
Eastleigh Borough Council
Salary: Circa £30,000
Job location: Eastleigh, UK
Head of Technical Operations
Eleven Arches
Salary: Competitive
Job location: Bishop Auckland, UK
Visitor Services Officer (Seasonal)
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Visitor Services Officer
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Sales Manager
Hoburne Ltd
Salary: Competitive Salary and Benefits
Job location: Cotswold, UK
Technician
Eleven Arches
Salary: Competitive
Job location: Bishop Auckland, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS