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Merlin launches Attractions.io app across Legoland resorts
05 Dec 2018 . BY Lauren Heath-Jones
The app is designed to enable visitors to make the most of their visit in the park
Merlin Entertainments has rolled out the Attractions.io app at all of its Legoland sites across the globe.

The app, which has launched at Legoland Windsor, Legoland Florida, Legoland Deutschland, Legoland Billund, Legoland Japan and Legoland California, had already been deployed at a number of Merlin's other attractions, including Alton Towers, Chessington World of Adventures and Thorpe Park. It is designed to help visitors make the most of their day out and offers live wait times and information for all of the rides and attractions within the resort, as well as an interactive map.

The app is also able to deliver targeted content to the user, through intelligent advertising, reflecting the time, location and demographic of the guest. Operators can sell experiences, add-on services and food & beverage options through the app, while integrated Apple Pay and Google Pay technology makes for seamless transactions.

Other features include feedback collection and tracking of guest satisfaction levels and content and campaign management.

Kieran Harvey, global digital director at Merlin Entertainments, said: "The Attractions.io platform allows us to be true to the Legoland brand, while leveraging the rich set of feature the platform has to offer."

"The mobile app is a critical part of our digital guest journey strategy, and the delivery across the Legoland estate has been exemplary," Harvey added.

Mark Locker, CEO of Attractions.io; said: "A mobile app is the single most effective way to influence guests, particularly once they're on site."
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Jobs . News . Products . Magazine
PRODUCT NEWS
Merlin launches Attractions.io app across Legoland resorts
05 Dec 2018 . BY Lauren Heath-Jones
The app is designed to enable visitors to make the most of their visit in the park
Merlin Entertainments has rolled out the Attractions.io app at all of its Legoland sites across the globe.

The app, which has launched at Legoland Windsor, Legoland Florida, Legoland Deutschland, Legoland Billund, Legoland Japan and Legoland California, had already been deployed at a number of Merlin's other attractions, including Alton Towers, Chessington World of Adventures and Thorpe Park. It is designed to help visitors make the most of their day out and offers live wait times and information for all of the rides and attractions within the resort, as well as an interactive map.

The app is also able to deliver targeted content to the user, through intelligent advertising, reflecting the time, location and demographic of the guest. Operators can sell experiences, add-on services and food & beverage options through the app, while integrated Apple Pay and Google Pay technology makes for seamless transactions.

Other features include feedback collection and tracking of guest satisfaction levels and content and campaign management.

Kieran Harvey, global digital director at Merlin Entertainments, said: "The Attractions.io platform allows us to be true to the Legoland brand, while leveraging the rich set of feature the platform has to offer."

"The mobile app is a critical part of our digital guest journey strategy, and the delivery across the Legoland estate has been exemplary," Harvey added.

Mark Locker, CEO of Attractions.io; said: "A mobile app is the single most effective way to influence guests, particularly once they're on site."
PRODUCT NEWS
Ubisoft's new 'Beyond Medusa's Gate' experience to revolutionise location-based entertainment
Ubisoft Blue Byte, a subsidiary of French gaming company Ubisoft, has developed a new location-based VR escape room experience.
Rovio Entertainment and Namco UK to launch Angry Birds Adventure Golf attraction
Namco UK and Rovio Entertainment have partnered with intu shopping centres to launch a new- concept Angry Birds-themed adventure golf attraction.
Kraftwerk launches LED dome display solution for planetariums
Austrian AV integration firm Kraftwerk Living Technologies (Kraftwerk) has created a new LED Dome solution for planetariums and science centres.
thejuice named as exclusive distributor of Delta Zero 4D
Media attractions specialist thejuice has announced that it will become the exclusive distributor of Delta Zero 4D, a new 4K film ride.
+ More products  
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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