PRODUCT NEWS
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WhiteWater unveils new look |
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15 Nov 2018 . BY Lauren Heath-Jones |
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The new look is designed to reflect the company's ethos and vision |
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WhiteWater has undergone a rebrand that is set to demonstrate the company's dedication to creating spaces for families to make happy and long-lasting memories by combining imagination with precision engineering and careful manufacturing
The company has revealed a new tagline: 'Entertain the Possibilities', a reflection of WhiteWater's ethos, to make the impossible possible, the new tagline is designed to reflect the brand's creativity and vision. “We wanted to remind people that it isn’t only our size and decades of experience that make us market leaders, it’s our people and their thinking,” said Paul Chutter, WhiteWater’s chief business development officer. “We’re celebrating our strengths, which are are underpinned by the creativity, precision, and commitment of the most talented people in the industry. This approach has created the customer-centric business that we lead today,” he added. Geoff Chutter, CEO of WhiteWater, said: “We might have a new look, but it is true to our values and reminds us all that since 1980, we have always been here to serve our clients. We partner with parks to create solutions which drive their gate and ultimately make people happy, it’s not a bad gift to give the world!”
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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DIARY |
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