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Continuum Attractions appoints new director of Design & Creative Experience
09 Nov 2018 . BY Lauren Heath-Jones
Craig Hatto has more than 25 years experience working in cultural and visitor attractions
Continuum Attractions, a leader in visitor attractions in the UK, has appointed Craig Hatto to the role of director of Design & Creative Experience, a newly-created position designed to drive innovative and unique visitor experiences.

As the director of Design & Creative Experience, Hatto, who previously worked at Historic Royal Palaces, joins the company with more than 25-years experience in the commercial and cultural attractions industries. He will be responsible for ensuring the company remains at the cutting edge of development, as well as for driving design and creativity across all areas of the business.

In addition, Hatto will spearhead and develop the company's current creative future plan strategies for its attractions, which include: Greenwood Forest Park in North Wales, York's Chocolate Story, The Real Mary King's Close in Edinburgh and the Emirates Spinnaker Tower in Portsmouth.

Hatto said of his new role: "It's a privilege to work with such a farsighted organisation, and a company that is open to new ideas to challenge perceptions of what visitors with diverse interests want from a day out."

"At our heart, the daily visitors' experience remains core, but options for alternative opportunities to maximise their time on side and add value to their visit is key."

"We want to attract new and diverse visitors and demographics sustain and engage existing members by engendering loyalty and above all, remaining true to our cause; delivering innovative, entertaining and fun expereinces that touch the heart and create experiences that are personal and memorable. We want our guests to talk about and recommend to others for years to come," Hatto added.

Continuum CEO Juliana Delaney says: "Craig's ability to think outside of the box combined with a keen commercial acumen means we can provide the best for our visitors, and the besst for potential partners. His experience and skills honed at HRP add another dimension to our offer, as we are delighted to have him on board."

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Jobs . News . Products . Magazine
PRODUCT NEWS
Continuum Attractions appoints new director of Design & Creative Experience
09 Nov 2018 . BY Lauren Heath-Jones
Craig Hatto has more than 25 years experience working in cultural and visitor attractions
Continuum Attractions, a leader in visitor attractions in the UK, has appointed Craig Hatto to the role of director of Design & Creative Experience, a newly-created position designed to drive innovative and unique visitor experiences.

As the director of Design & Creative Experience, Hatto, who previously worked at Historic Royal Palaces, joins the company with more than 25-years experience in the commercial and cultural attractions industries. He will be responsible for ensuring the company remains at the cutting edge of development, as well as for driving design and creativity across all areas of the business.

In addition, Hatto will spearhead and develop the company's current creative future plan strategies for its attractions, which include: Greenwood Forest Park in North Wales, York's Chocolate Story, The Real Mary King's Close in Edinburgh and the Emirates Spinnaker Tower in Portsmouth.

Hatto said of his new role: "It's a privilege to work with such a farsighted organisation, and a company that is open to new ideas to challenge perceptions of what visitors with diverse interests want from a day out."

"At our heart, the daily visitors' experience remains core, but options for alternative opportunities to maximise their time on side and add value to their visit is key."

"We want to attract new and diverse visitors and demographics sustain and engage existing members by engendering loyalty and above all, remaining true to our cause; delivering innovative, entertaining and fun expereinces that touch the heart and create experiences that are personal and memorable. We want our guests to talk about and recommend to others for years to come," Hatto added.

Continuum CEO Juliana Delaney says: "Craig's ability to think outside of the box combined with a keen commercial acumen means we can provide the best for our visitors, and the besst for potential partners. His experience and skills honed at HRP add another dimension to our offer, as we are delighted to have him on board."

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Gerstlauer will open not one, but two record-breaking coasters at the American Dream Meadowlands entertainment complex in New Jersey, USA.
Triotech's The Flyer - San Francisco opens at Pier 39
Triotech's The Flyer - San Francisco attraction has opened at San Francisco's Pier 39.
Panasonic brings Mickey and Minnie to life in Disney's new immersive experience
Disney has released new details of it's new Mickey & Minnie's Runaway Railway attraction.
Volcanoes 3D to open at California Science Center
The California Science Center IMAX theatre is set to launch a new 3D experience that will showcase the devastating power of volcanoes.
+ More products  
LATEST JOBS
Centre Director
Live Borders
Salary: Competitive
Job location: Galashiels, UK
Operations Manager
Longleat
Salary: £28,000 to £35,000 per annum
Job location: Longleat, Warminster, UK
Retail Director
Legoland
Salary: Competitive
Job location: Goshen, New York, USA
Operations Manager
Sea Life
Salary: Competitive
Job location: Concord, North Carolina, USA
Facilities Manager
Madame Tussauds
Salary: Competitive
Job location: San Francisco, CA, USA
Guest Experience Manager
Legoland
Salary: Competitive
Job location: Atlanta, Georgia, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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