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Continuum Attractions appoints new director of Design & Creative Experience
09 Nov 2018 . BY Lauren Heath-Jones
Craig Hatto has more than 25 years experience working in cultural and visitor attractions
Continuum Attractions, a leader in visitor attractions in the UK, has appointed Craig Hatto to the role of director of Design & Creative Experience, a newly-created position designed to drive innovative and unique visitor experiences.

As the director of Design & Creative Experience, Hatto, who previously worked at Historic Royal Palaces, joins the company with more than 25-years experience in the commercial and cultural attractions industries. He will be responsible for ensuring the company remains at the cutting edge of development, as well as for driving design and creativity across all areas of the business.

In addition, Hatto will spearhead and develop the company's current creative future plan strategies for its attractions, which include: Greenwood Forest Park in North Wales, York's Chocolate Story, The Real Mary King's Close in Edinburgh and the Emirates Spinnaker Tower in Portsmouth.

Hatto said of his new role: "It's a privilege to work with such a farsighted organisation, and a company that is open to new ideas to challenge perceptions of what visitors with diverse interests want from a day out."

"At our heart, the daily visitors' experience remains core, but options for alternative opportunities to maximise their time on side and add value to their visit is key."

"We want to attract new and diverse visitors and demographics sustain and engage existing members by engendering loyalty and above all, remaining true to our cause; delivering innovative, entertaining and fun expereinces that touch the heart and create experiences that are personal and memorable. We want our guests to talk about and recommend to others for years to come," Hatto added.

Continuum CEO Juliana Delaney says: "Craig's ability to think outside of the box combined with a keen commercial acumen means we can provide the best for our visitors, and the besst for potential partners. His experience and skills honed at HRP add another dimension to our offer, as we are delighted to have him on board."

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Jobs . News . Products . Magazine
PRODUCT NEWS
Continuum Attractions appoints new director of Design & Creative Experience
09 Nov 2018 . BY Lauren Heath-Jones
Craig Hatto has more than 25 years experience working in cultural and visitor attractions
Continuum Attractions, a leader in visitor attractions in the UK, has appointed Craig Hatto to the role of director of Design & Creative Experience, a newly-created position designed to drive innovative and unique visitor experiences.

As the director of Design & Creative Experience, Hatto, who previously worked at Historic Royal Palaces, joins the company with more than 25-years experience in the commercial and cultural attractions industries. He will be responsible for ensuring the company remains at the cutting edge of development, as well as for driving design and creativity across all areas of the business.

In addition, Hatto will spearhead and develop the company's current creative future plan strategies for its attractions, which include: Greenwood Forest Park in North Wales, York's Chocolate Story, The Real Mary King's Close in Edinburgh and the Emirates Spinnaker Tower in Portsmouth.

Hatto said of his new role: "It's a privilege to work with such a farsighted organisation, and a company that is open to new ideas to challenge perceptions of what visitors with diverse interests want from a day out."

"At our heart, the daily visitors' experience remains core, but options for alternative opportunities to maximise their time on side and add value to their visit is key."

"We want to attract new and diverse visitors and demographics sustain and engage existing members by engendering loyalty and above all, remaining true to our cause; delivering innovative, entertaining and fun expereinces that touch the heart and create experiences that are personal and memorable. We want our guests to talk about and recommend to others for years to come," Hatto added.

Continuum CEO Juliana Delaney says: "Craig's ability to think outside of the box combined with a keen commercial acumen means we can provide the best for our visitors, and the besst for potential partners. His experience and skills honed at HRP add another dimension to our offer, as we are delighted to have him on board."

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Ubisoft Blue Byte, a subsidiary of French gaming company Ubisoft, has developed a new location-based VR escape room experience.
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Namco UK and Rovio Entertainment have partnered with intu shopping centres to launch a new- concept Angry Birds-themed adventure golf attraction.
Kraftwerk launches LED dome display solution for planetariums
Austrian AV integration firm Kraftwerk Living Technologies (Kraftwerk) has created a new LED Dome solution for planetariums and science centres.
thejuice named as exclusive distributor of Delta Zero 4D
Media attractions specialist thejuice has announced that it will become the exclusive distributor of Delta Zero 4D, a new 4K film ride.
+ More products  
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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