PRODUCT NEWS
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Merlin Magic Making brings Justice League down under with new opening at Madame Tussauds Sydney |
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20 Jul 2018 . BY Lauren Heath-Jones |
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Guests interact with The Flash by running alongside him as fast as they can |
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This level of interaction with the figures is one of the most immersive and unique experiences ever produced by the Madame Tussauds brand worldwide
– Peter Cliff, creative director at Holovis |
Madame Tussauds Sydney has opened Justice League™ A Call for Heroes following its successful launch in Orlando, Florida last month.
The Justice League™ A Call for Heroes is a walkthrough attraction that puts guests at the centre of the action, by bringing the superheroes, including: Batman, Superman and Wonder Woman, to life through immersive projection mapping, enhanced audio, lighting effects and other SFX, including sound and wind.
The Sydney branch of the attraction features the new addition of The Flash, a DC superhero with superhuman speed. To unlock The Flash's immersive sequence, which features projection mapping, enhanced audio, and SFX, guests run as fast as they can alongside him to trigger his super speed.
The attraction was masterminded by Merlin Entertainment's creative division, Merlin Magic Making, in association with experience design firm Holovis, who created the AV, show lighting and interactive elements, and theming company Daniel's Wood Land.
"This level of interaction with the figures is one of the most immersive and unique experiences ever produced by the Madame Tussauds brand worldwide," said Holovis creative director Peter Cliff.
"To ensure that the characters and the guests are still the star of the show, we've used invisible technologies to facilitate this experience, with guests carrying out the motion-based tasks entirely naturally, then being amazed by the immersive scenes that might engulf them," Cliff added.
Mark Connolly, general manager of Madame Tussauds Sydney, said: "At Madame Tussauds Sydney we are all about famous fun and making guests the star of the show. Following on from the successful launch of the MTV Music and Fashion Week experiences last year, Justice League™ A Call for Heroes. Is the latest stage in the redevelopment of Madame Tussauds into an immersive and interactive experience, placing our guests into the centre of iconic scenes and experiences."
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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