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Inition creates unique crowd experience for Fast & Furious Live
15 Feb 2018 . BY Lauren Heath-Jones
The audience can dictate car speed, gear changes and vehicle customisation options simply by raising their voices or voting
Inition, a UK-based tech innovation agency, has created a live-audience participation experience for Fast & Furious Live, an exhilarating live entertainment experience based on the hit movie franchise.

The show features thrilling live-action sequences, inspired by the films, where audience members can actively participate in the events taking place on stage. It also includes a live drag race where the audience is split into teams, and given control of two real competing cars.

Inition created a bespoke crowd detection engine for the show, which gives the audience the power to dictate car speed, gear changes and vehicle customisation options simply by raising their voices, or holding up different coloured voting cards at specific times.

The company also developed a large crowd gaming solution, using cameras, microphones, crowd sensors and advanced motion sensing technologies to calibrate audience activity and turn it into real-time data to shape the action taking place on stage.

The system also features real time visual feedback so the audience can see their choices come to life via on-screen animated 3D renderings.

Dr Adrian Leu, CEO of Inition says: “Thanks to the continual evolution of technology, audience participation mechanisms are becoming increasingly sophisticated.

"By devising different permutations of cameras, microphones, crowd-sensing and advanced motion sensing technologies, we can completely reinvent the live experience. With the experience economy taking hold, these types of large crowd gaming ideas should be high on the agenda for all high profile live events."

The potential applications for this technology for the attractions industry includes interactive dark rides and live entertainment.
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Jobs . News . Products . Magazine
PRODUCT NEWS
Inition creates unique crowd experience for Fast & Furious Live
15 Feb 2018 . BY Lauren Heath-Jones
The audience can dictate car speed, gear changes and vehicle customisation options simply by raising their voices or voting
Inition, a UK-based tech innovation agency, has created a live-audience participation experience for Fast & Furious Live, an exhilarating live entertainment experience based on the hit movie franchise.

The show features thrilling live-action sequences, inspired by the films, where audience members can actively participate in the events taking place on stage. It also includes a live drag race where the audience is split into teams, and given control of two real competing cars.

Inition created a bespoke crowd detection engine for the show, which gives the audience the power to dictate car speed, gear changes and vehicle customisation options simply by raising their voices, or holding up different coloured voting cards at specific times.

The company also developed a large crowd gaming solution, using cameras, microphones, crowd sensors and advanced motion sensing technologies to calibrate audience activity and turn it into real-time data to shape the action taking place on stage.

The system also features real time visual feedback so the audience can see their choices come to life via on-screen animated 3D renderings.

Dr Adrian Leu, CEO of Inition says: “Thanks to the continual evolution of technology, audience participation mechanisms are becoming increasingly sophisticated.

"By devising different permutations of cameras, microphones, crowd-sensing and advanced motion sensing technologies, we can completely reinvent the live experience. With the experience economy taking hold, these types of large crowd gaming ideas should be high on the agenda for all high profile live events."

The potential applications for this technology for the attractions industry includes interactive dark rides and live entertainment.
PRODUCT NEWS
Triotech continues European growth
Triotech's XD Dark Ride has continued to gain momentum in the European market with a number of new installations across the region.
Simworx announces partnership with Metropolis Entertainment
Simworx is set to expand its product outreach into the museum and visitor centre markets with a new partnership with Metropolis Entertainment
Lagotronics Projects opens world first attraction at Bayern Park in Germany
The Farm Fair Gamechanger, a revolutionary 4D rotating dark ride experience, has opened at Bayern Park in Reisbach, Germany.
Picsolve extends partnership with Busan Air Cruise
Digital content capture specialist Picsolve has extended its contract with Busan Air Cruise.
+ More products  
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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