PRODUCT NEWS
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Inition creates unique crowd experience for Fast & Furious Live |
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15 Feb 2018 . BY Lauren Heath-Jones |
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The audience can dictate car speed, gear changes and vehicle customisation options simply by raising their voices or voting |
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Inition, a UK-based tech innovation agency, has created a live-audience participation experience for Fast & Furious Live, an exhilarating live entertainment experience based on the hit movie franchise.
The show features thrilling live-action sequences, inspired by the films, where audience members can actively participate in the events taking place on stage. It also includes a live drag race where the audience is split into teams, and given control of two real competing cars.
Inition created a bespoke crowd detection engine for the show, which gives the audience the power to dictate car speed, gear changes and vehicle customisation options simply by raising their voices, or holding up different coloured voting cards at specific times.
The company also developed a large crowd gaming solution, using cameras, microphones, crowd sensors and advanced motion sensing technologies to calibrate audience activity and turn it into real-time data to shape the action taking place on stage.
The system also features real time visual feedback so the audience can see their choices come to life via on-screen animated 3D renderings.
Dr Adrian Leu, CEO of Inition says: “Thanks to the continual evolution of technology, audience participation mechanisms are becoming increasingly sophisticated.
"By devising different permutations of cameras, microphones, crowd-sensing and advanced motion sensing technologies, we can completely reinvent the live experience. With the experience economy taking hold, these types of large crowd gaming ideas should be high on the agenda for all high profile live events."
The potential applications for this technology for the attractions industry includes interactive dark rides and live entertainment.
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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