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Oskoui + Oskoui announces partnership with Vertuoso
19 Dec 2017 . BY Lauren Heath-Jones
The Gretel app is designed for use in themed entertainment destinations, theme parks, art galleries and museum
Digital creative agency Oskoui + Oskoui (O&O) has signed a partnership deal with ‘vertical storytelling’ specialist, Vertuoso, that will see the creative production agency become the exclusive content provider for O&O’s Gretel mobile app.

The Gretel mobile app is an online platform that has been designed for use in themed entertainment destinations, theme parks, art galleries and museums.

The app connects to the site using wifi triangulation and beacon technologies. Once a connection is established pop up content, including video and augmented reality, will appear on the app to enhance the visitor experience. Visitors will also have access to their location land information about their experiences through the app.

Vertuoso will be responsible for creating vertical video content, that is designed to enhance the visitor experience as well as be user-friendly.

Jo Oskoui, co-founder of O&O, says Vertical storytelling aligns with our user centred design philosophy that tracks new consumer behaviours, and adapts user experience design to match this behaviour.”

Curt Doty, CEO of Vertuoso, says: “Vertical viewing has increased 600 per cent over the last five years - vertical videos have nine times higher completion rates - and users have come to expect vertical content. Think Snapchat. Gretel is a natural fit for the content that we specialise in creating.”

Doty adds: “We believe that Gretel is bound to help revolutionise the ways in which museums, art galleries, theme parks and themed entertainment sites will interact with their guests in the near future.
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Jobs . News . Products . Magazine
PRODUCT NEWS
Oskoui + Oskoui announces partnership with Vertuoso
19 Dec 2017 . BY Lauren Heath-Jones
The Gretel app is designed for use in themed entertainment destinations, theme parks, art galleries and museum
Digital creative agency Oskoui + Oskoui (O&O) has signed a partnership deal with ‘vertical storytelling’ specialist, Vertuoso, that will see the creative production agency become the exclusive content provider for O&O’s Gretel mobile app.

The Gretel mobile app is an online platform that has been designed for use in themed entertainment destinations, theme parks, art galleries and museums.

The app connects to the site using wifi triangulation and beacon technologies. Once a connection is established pop up content, including video and augmented reality, will appear on the app to enhance the visitor experience. Visitors will also have access to their location land information about their experiences through the app.

Vertuoso will be responsible for creating vertical video content, that is designed to enhance the visitor experience as well as be user-friendly.

Jo Oskoui, co-founder of O&O, says Vertical storytelling aligns with our user centred design philosophy that tracks new consumer behaviours, and adapts user experience design to match this behaviour.”

Curt Doty, CEO of Vertuoso, says: “Vertical viewing has increased 600 per cent over the last five years - vertical videos have nine times higher completion rates - and users have come to expect vertical content. Think Snapchat. Gretel is a natural fit for the content that we specialise in creating.”

Doty adds: “We believe that Gretel is bound to help revolutionise the ways in which museums, art galleries, theme parks and themed entertainment sites will interact with their guests in the near future.
PRODUCT NEWS
Efteling relaunches Python roller coaster following refurbishment
Efteling, a fantasy theme park based in The Netherlands, has reopened its iconic Python coaster, following a €4.5m (£3.9m, US $5.6m) refurbishment.
Sysco completes major tech integration for new Ocean Liners exhibition at the V&A Museum
AV specialist Sysco has completed a major tech integration for a new exhibition at the Victoria & Albert Museum in London, UK.
Penny Press Factory makes splash at Dubai Aquarium
The Penny Press Factory has installed a themed penny press at the Dubai Aquarium and Underwater Zoo .
Red Raion to showcase VR movies at DEAL with exhibition partner Ferretti International
Red Raion has partnered with middle-eastern hardware manufacturer Ferretti International to showcase its VR movies at the Dubai Entertainment Amusement & Leisure Show (DEAL).
+ More products  
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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