PRODUCT NEWS
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NorthernLight creates VR experience at Amsterdam's National Maritime Museum |
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18 Dec 2017 . BY Lauren Heath-Jones |
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Dare to Discover features a digital reconstruction of a 17th century port / NorthernLight |
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Creative design firm NorthernLight has created Dare to Discover: A VR Journey, a brand new virtual reality visitor experience, for the National Maritime Museum in Amsterdam.
The experience, which opened on 14 December, takes place on board the Amsterdam, a VOC (Dutch East India Company) trading ship. It was inspired by Reinier Nooms’ 1664 masterpiece, View of the River IJ. The piece, which was acquired by the National Maritime Museum in 2016, depicts a number of warships in front of the building that now houses the museum.
Dare to Discover takes visitors on a flight across a 17th century working port in Amsterdam, it incorporates surround sound, special effects, motion graphics and a digital reconstruction of the port, to bring the experience to life and immerses visitors in the ‘Golden Age’ of maritime history.
NorthernLight was responsible for the concept of the experience, which was developed in partnership with the National Maritime Museum, and its design and creative direction. The VR content was developed by Dutch media firm ShoSho.
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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DIARY |
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