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PRODUCT NEWS
Legoland bringing VR coaster racing experience to Florida, Malaysia and Germany parks
19 Sep 2017 . BY Alice Davis
The Great Lego Race VR coaster is launching at three Legoland parks
Merlin Entertainments has revealed plans to introduce a high-adrenaline virtual reality (VR) experience to rollercoasters in three of its parks.

The all-new VR element will be available at Legoland Malaysia Resort, Legoland Florida Resort and Legoland Deutschland Resort, and will be an update to the existing Project X coasters.

Dubbed the Great Lego Race, the immersive family thrill ride will challenge guests to don their VR headsets and “face, race and beat” a line-up of competitors from the world of Lego, including Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain.

“The Great Lego Race was inspired by the way kids play with Lego toys at home,” said Candy Holland, senior creative director for Merlin Magic Making. “It’s a unique Lego adventure that lets kids enter an epic imaginary world made entirely from Lego bricks, featuring a host of different themes and fun Lego characters, all mixed up together.”

Following a pre-show which explains the concept and VR experience to visitors, guests board the ride and are immediately surrounded by the roar of engines and a view of fellow racers preparing for the starter’s orders. Bluetooth technology ensures every twist and turn of the rollercoaster is synchronised to the Lego-brick world inside the riders’ headsets.

The new attraction, which is suitable for children aged six and over, is scheduled to open in late 2017 at Legoland Malaysia and in 2018 at the brand’s Florida and Deutschland Resorts.

Guests will also have the option to ride without the VR headset.

Last month, Merlin announced a new attraction for its Legoland theme park in California, an undersea submarine ride through a 300,000-gallon aquarium, called Lego City: Deep Sea Adventure.




The Great Lego Race VR coaster is launching at three Legoland parks



The Great Lego Race VR coaster is launching at three Legoland parks



The Great Lego Race VR coaster is launching at three Legoland parks



The Great Lego Race VR coaster is launching at three Legoland parks
PRODUCT NEWS
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Merlin Entertainments and Immersive Gamebox announce global partnership
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
Small Footprint, Big Significance: Studio City Water Park
Long known for its fancy casinos, Macau realized within the past decade that it must diversify its tourism scene to attract new crowds. With the ambition of becoming the leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows, attractions, and family-friendly hotels. But the offering that truly stands out with fun for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all the water slides and aquatic play structures supplied by WhiteWater.
How surf simulators are transforming the experience economy
The experience economy, driven by evolving consumer trends, is poised for continued growth in the coming years. Millennials have been at the forefront of this shift, favouring memorable experiences over material possessions. This preference has extended to other generations as well, indicating a broader adoption of experience-focused spending habits in the attractions sector.
Mather & Co and ITV unite to create Coronation Street Experience
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a captivating visitor exhibition at the Trafford Wharf site.
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country.
+ More products  
LATEST JOBS
Director of Operations
Active Luton
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
+ More jobs  

COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
PRODUCT NEWS
Legoland bringing VR coaster racing experience to Florida, Malaysia and Germany parks
19 Sep 2017 . BY Alice Davis
The Great Lego Race VR coaster is launching at three Legoland parks
Merlin Entertainments has revealed plans to introduce a high-adrenaline virtual reality (VR) experience to rollercoasters in three of its parks.

The all-new VR element will be available at Legoland Malaysia Resort, Legoland Florida Resort and Legoland Deutschland Resort, and will be an update to the existing Project X coasters.

Dubbed the Great Lego Race, the immersive family thrill ride will challenge guests to don their VR headsets and “face, race and beat” a line-up of competitors from the world of Lego, including Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain.

“The Great Lego Race was inspired by the way kids play with Lego toys at home,” said Candy Holland, senior creative director for Merlin Magic Making. “It’s a unique Lego adventure that lets kids enter an epic imaginary world made entirely from Lego bricks, featuring a host of different themes and fun Lego characters, all mixed up together.”

Following a pre-show which explains the concept and VR experience to visitors, guests board the ride and are immediately surrounded by the roar of engines and a view of fellow racers preparing for the starter’s orders. Bluetooth technology ensures every twist and turn of the rollercoaster is synchronised to the Lego-brick world inside the riders’ headsets.

The new attraction, which is suitable for children aged six and over, is scheduled to open in late 2017 at Legoland Malaysia and in 2018 at the brand’s Florida and Deutschland Resorts.

Guests will also have the option to ride without the VR headset.

Last month, Merlin announced a new attraction for its Legoland theme park in California, an undersea submarine ride through a 300,000-gallon aquarium, called Lego City: Deep Sea Adventure.




The Great Lego Race VR coaster is launching at three Legoland parks



The Great Lego Race VR coaster is launching at three Legoland parks



The Great Lego Race VR coaster is launching at three Legoland parks



The Great Lego Race VR coaster is launching at three Legoland parks
PRODUCT NEWS
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Merlin Entertainments and Immersive Gamebox announce global partnership
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
Eye tracking AI Aquarium from ITRI helps visitors identify fish species
It can take a while for visitors to identify the species of fish they’re looking at in an aquarium – trying to match them up with information on an information panel can take time and isn’t always straightforward. Now a new aquarium by Taiwan’s Industrial Technology Research Institute (ITRI) helps by exhibiting marine life information in real time according to visitors’ line of sight.
Triotech unveils Qube simulator
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
Disney launches wearable MagicBand+ for Disneyland Resort
+ More products   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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