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HEX Digital designs new AR app for England’s Historic Cities
07 Sep 2017 . BY Lauren Heath-Jones
The England's HIstoric Cities app is available at a dozen UK heritage sites
HEX Digital has created a new heritage app, England’s Historic Cities (EHC), in collaboration with twelve of the UK’s most historic cities.

Funded by the Discover England Fund, a £40 million ($52.7 million, €44.7 million) investment in English tourism made by the British government in 2015, the app tells the stories of some of the UK’s most fascinating heritage sites, and gives users access to exclusive content and never before seen insights into well known landmarks.

Trigger points are stationed at various points across these landmarks. Users simply scan the triggers with their phones to access content, including augmented reality displays, 3D reconstructions and 360-degree panoramas, to enhance their experience.

The app also allows users to access audio content including stories told by historical figures including William Shakespeare, Countess Ela of Salisbury and the Venerable Bede.

The app will be available at 12 locations: Carlisle, Durham, Lancaster, York, Chester, Lincoln, Stratford-upon-Avon, Oxford, Cambridge, Greenwich, Bath and Salisbury.

Nicola Said, commercial director at Marketing Cheshire, who project managed the EHC app, says: “This is one of the most exciting projects I have worked on. It is a true marriage of old and new, and a completely innovative way to inspire an increasingly digital world to take a step back into the past.”

Said adds: “I cannot wait to see the app in action and watch people from all around the world take pleasure in England’s glorious, captivating history. It will enable all the cities in question to be able to reach new audiences and showcase the iconic cultural heritage we have to offer.”
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Jobs . News . Products . Magazine
PRODUCT NEWS
HEX Digital designs new AR app for England’s Historic Cities
07 Sep 2017 . BY Lauren Heath-Jones
The England's HIstoric Cities app is available at a dozen UK heritage sites
HEX Digital has created a new heritage app, England’s Historic Cities (EHC), in collaboration with twelve of the UK’s most historic cities.

Funded by the Discover England Fund, a £40 million ($52.7 million, €44.7 million) investment in English tourism made by the British government in 2015, the app tells the stories of some of the UK’s most fascinating heritage sites, and gives users access to exclusive content and never before seen insights into well known landmarks.

Trigger points are stationed at various points across these landmarks. Users simply scan the triggers with their phones to access content, including augmented reality displays, 3D reconstructions and 360-degree panoramas, to enhance their experience.

The app also allows users to access audio content including stories told by historical figures including William Shakespeare, Countess Ela of Salisbury and the Venerable Bede.

The app will be available at 12 locations: Carlisle, Durham, Lancaster, York, Chester, Lincoln, Stratford-upon-Avon, Oxford, Cambridge, Greenwich, Bath and Salisbury.

Nicola Said, commercial director at Marketing Cheshire, who project managed the EHC app, says: “This is one of the most exciting projects I have worked on. It is a true marriage of old and new, and a completely innovative way to inspire an increasingly digital world to take a step back into the past.”

Said adds: “I cannot wait to see the app in action and watch people from all around the world take pleasure in England’s glorious, captivating history. It will enable all the cities in question to be able to reach new audiences and showcase the iconic cultural heritage we have to offer.”
PRODUCT NEWS
Simworx announces partnership with Metropolis Entertainment
Simworx is set to expand its product outreach into the museum and visitor centre markets with a new partnership with Metropolis Entertainment
Lagotronics Projects opens world first attraction at Bayern Park in Germany
The Farm Fair Gamechanger, a revolutionary 4D rotating dark ride experience, has opened at Bayern Park in Reisbach, Germany.
Picsolve extends partnership with Busan Air Cruise
Digital content capture specialist Picsolve has extended its contract with Busan Air Cruise.
Holovis brings the Justice League to life at Madame Tussauds Orlando
Madame Tussauds Orlando has unveiled a brand new walk-through attraction, Justice League ™ A Call for Heroes.
+ More products  
LATEST JOBS
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Operations Compliance Manager
Chessington World of Adventures
Salary: £26,500 - £29,700
Job location: Chessington, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
Customer Service Centre/Guest Support Duty Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Chessington, UK
Operations Manager (Hospitality)
The Eye Brand
Salary: Competitive
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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