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Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
PRODUCT NEWS
Efteling relaunches Python roller coaster following refurbishment
Efteling, a fantasy theme park based in The Netherlands, has reopened its iconic Python coaster, following a €4.5m (£3.9m, US $5.6m) refurbishment.
Sysco completes major tech integration for new Ocean Liners exhibition at the V&A Museum
AV specialist Sysco has completed a major tech integration for a new exhibition at the Victoria & Albert Museum in London, UK.
Penny Press Factory makes splash at Dubai Aquarium
The Penny Press Factory has installed a themed penny press at the Dubai Aquarium and Underwater Zoo .
Red Raion to showcase VR movies at DEAL with exhibition partner Ferretti International
Red Raion has partnered with middle-eastern hardware manufacturer Ferretti International to showcase its VR movies at the Dubai Entertainment Amusement & Leisure Show (DEAL).
+ More products  
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  

COMPANY PROFILE
ProSlide Technology, Inc.

As a former national ski team racer, ProSlide® CEO Rick Hunter’s goal has always been to mirror [more...]
+ More profiles  
VIDEO GALLERY

nWave Pictures - Birds of a Feather 4D Trailer
Flying south for winter, straitlaced bird BRIAN is unexpectedly knocked out the sky by overweight, loudmouthed pelican DEL. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
Simworx - The power to move you… – Simworx
ParadropVR by Frontgrid – Frontgrid
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

06-09 May 2018

American Alliance of Museums: Annual Meeting & MuseumExpo

Phoenix Convention Center and Venues, Phoenix, United States
15 May 2018

Digital Marketing Solutions Summit

Hilton Hotel, Canary Wharf, London, United Kingdom
+ More diary  
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Attractions Management

2018 issue 1


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2017 issue 4


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Attractions Management

2017 issue 2


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Attractions Management News

18 Apr 2018 issue 102


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Attractions Handbook

2018


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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
PRODUCT NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
PRODUCT NEWS
Efteling relaunches Python roller coaster following refurbishment
Efteling, a fantasy theme park based in The Netherlands, has reopened its iconic Python coaster, following a €4.5m (£3.9m, US $5.6m) refurbishment.
Sysco completes major tech integration for new Ocean Liners exhibition at the V&A Museum
AV specialist Sysco has completed a major tech integration for a new exhibition at the Victoria & Albert Museum in London, UK.
Penny Press Factory makes splash at Dubai Aquarium
The Penny Press Factory has installed a themed penny press at the Dubai Aquarium and Underwater Zoo .
Red Raion to showcase VR movies at DEAL with exhibition partner Ferretti International
Red Raion has partnered with middle-eastern hardware manufacturer Ferretti International to showcase its VR movies at the Dubai Entertainment Amusement & Leisure Show (DEAL).
+ More products  
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS