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Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
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IAAPA ASIA PREVIEW: Simworx to exhibit full range of media-based attractions
At this year’s IAAPA Asia Attractions Expo, dynamic simulation attractions specialist Simworx is promoting its extensive range of media-based attractions.
Picsolve opens Royal Wedding-themed Experience Wall at Madam Tussauds London
Picsolve has debuted a brand new visitor experience at Madame Tussauds London, starring the newly-wed Duke and Duchess of Sussex.
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Jobs . News . Products . Magazine
PRODUCT NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
PRODUCT NEWS
IAAPA ASIA PREVIEW: Sally to present brand new IP and original attractions
At this year’s IAAPA Asia Attractions Expo, Sally is exhibiting three new exciting IP experiences.
IAAPA ASIA PREVIEW: Simworx to exhibit full range of media-based attractions
At this year’s IAAPA Asia Attractions Expo, dynamic simulation attractions specialist Simworx is promoting its extensive range of media-based attractions.
Picsolve opens Royal Wedding-themed Experience Wall at Madam Tussauds London
Picsolve has debuted a brand new visitor experience at Madame Tussauds London, starring the newly-wed Duke and Duchess of Sussex.
Mack Rides partners with film director Luc Besson for new VR coaster
Mack Rides has partnered with acclaimed film director Luc Besson to develop Eurosat Coastiality, a brand new VR dark coaster experience at Europa-Park.
+ More products  
LATEST JOBS
Visitor Experience Manager
Tate
Salary: £27,769 per annum (inclusive of a £2,500 per annum MRA)
Job location: London, UK
Event Sales Manager
Madame Tussauds
Salary: Competitive
Job location: Hollywood, Los Angeles, CA, USA
Project Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Columbus, OH, USA
Aquarist
Sea Life
Salary: Competitive
Job location: Dallas, TX, USA
SEA LIFE Grounds Team Lead
Sea Life
Salary: Competitive
Job location: California, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS