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Europe's first Lego waterpark coming to Italy's Gardaland
POSTED 08 Jul 2019 . BY Tom Anstey
Gardaland has announced plans to open Europe's first Lego-branded waterpark, with the multi-million dollar development set to open its doors in 2020.

Aimed at families with children aged two to twelve, the new addition to the Italian theme park and resort will be the first Lego waterpark inside a theme park not entirely Lego branded.

"The Lego brand is renowned globally and will undoubtedly contribute to strengthening Gardaland Resort’s position as a major European tourist destination, as well as confirming it as a top player for family entertainment", said Gardaland CEO, Aldo Maria Vigevani.

The news follows the recent £4.8bn (€5.35bn, USS$6.1bn) acquisition of Gardaland's parent company – Merlin Entertainments – which is in part owned by the Kirk Kristiansen family who also own the Lego brand.

As part of a consortium known as Bidco, the family (operating as Kirkibi) now owns 50 per cent of Merlin, with Blackstone Core Equity Partners and Canadian pension fund CPPIB jointly owning the other half of the company.

Merlin's partnership with Lego dates back to July 2005, when Blackstone acquired the Legoland theme parks portfolio from Kirkbi in a £259m deal which included four sites – in Germany, UK, Denmark and US – and a 176-bedroom Legoland hotel adjacent to the theme park in the Danish town of Billund. The recent acquisition brings these properties, and other Lego attraction developments, back under the Kirkbi umbrella.

"This is great news", said Paolo Lazzarin, general manager of Lego Italia," commenting on the development plans. "We're really proud and I’m certain that the waterpark will fill the young and adult builders who passionately follow Lego with joy."
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NEWS
Europe's first Lego waterpark coming to Italy's Gardaland
POSTED 08 Jul 2019 . BY Tom Anstey
Gardaland has announced plans to open Europe's first Lego-branded waterpark, with the multi-million dollar development set to open its doors in 2020.

Aimed at families with children aged two to twelve, the new addition to the Italian theme park and resort will be the first Lego waterpark inside a theme park not entirely Lego branded.

"The Lego brand is renowned globally and will undoubtedly contribute to strengthening Gardaland Resort’s position as a major European tourist destination, as well as confirming it as a top player for family entertainment", said Gardaland CEO, Aldo Maria Vigevani.

The news follows the recent £4.8bn (€5.35bn, USS$6.1bn) acquisition of Gardaland's parent company – Merlin Entertainments – which is in part owned by the Kirk Kristiansen family who also own the Lego brand.

As part of a consortium known as Bidco, the family (operating as Kirkibi) now owns 50 per cent of Merlin, with Blackstone Core Equity Partners and Canadian pension fund CPPIB jointly owning the other half of the company.

Merlin's partnership with Lego dates back to July 2005, when Blackstone acquired the Legoland theme parks portfolio from Kirkbi in a £259m deal which included four sites – in Germany, UK, Denmark and US – and a 176-bedroom Legoland hotel adjacent to the theme park in the Danish town of Billund. The recent acquisition brings these properties, and other Lego attraction developments, back under the Kirkbi umbrella.

"This is great news", said Paolo Lazzarin, general manager of Lego Italia," commenting on the development plans. "We're really proud and I’m certain that the waterpark will fill the young and adult builders who passionately follow Lego with joy."
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COMPANY PROFILE
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Trailer Pinocchio - A Modern Tale VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Jurassic War - Immersive tunnel movie trailer – Red Raion
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Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

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