Tennent’s Lager looking to pull in punters at the UK’s biggest beer attraction | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
Tennent’s Lager looking to pull in punters at the UK’s biggest beer attraction
POSTED 08 Nov 2018 . BY Luke Cloherty
Beer brand Tennent’s Lager is to open a new immersive visitor attraction this month that will trace the history of the Wellpark brewery – where the beer is made – from the 1500s to the present day.

Located in the East End of Glasgow, Wellpark is the city's oldest brewery and the new visitor centre will have artefacts on display that date back to 1556 when brewing was first carried out on the site.

It will be the UK’s biggest beer-themed attraction when it opens on 22 November 2018.

The main exhibition, the Tennent’s Story, will be centred on the story of Hugh Tennent and the first brew of Tennent’s Lager in 1885.

The attraction will build upon the existing tour and tasting experience, taking visitors behind the scenes of the origins, production and provenance of the famous beer, as well as teaching guests how to pour the perfect pint.

Other features include motion capture animations developed by Glasgow School of Art, new artwork from graffiti artist Conzo Throb and personal stories from generations of Tennent’s alumni.

The tour will end at the revamped tasting experience, which is home to a new Tennent’s Tank Lager installation and will serve up brewery fresh pints of the lager.

"The Tennent’s Story is at the heart of Glasgow’s history and with this significant company investment at our home at Wellpark, we are bringing the story to life – bigger and better than we ever have before, as we showcase the brewery, the beer and the brand," said Alan McGarrie, group brand director for Tennent’s Lager.

"With an ever-growing interest in the provenance story of beer and a subsequent rise in beer tourism, we want to give locals and visitors to the city a behind-the-scenes look at not just a working brewery, but the history of Scotland’s number one beer and the cultural icon that is Tennent’s Lager."

Additionally, and as part of the project, the brewer is to open a learning facility called the Tennent’s Training Academy at the neighbouring Drygate Brewery, which also sits on the Wellpark site.
MORE NEWS
Elton John makes significant V&A donation for photography collaboration
London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A Photography Centre renamed 'The Sir Elton John and David Furnish Gallery'.
Climate Emergency campaign draws support from UK culture sector
More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part of the Climate Emergency Declaration campaign.
Disney makes US$5m donation to Notre-Dame rebuild following blaze
Disney has donated US$5m (€4.4m, £3.8m) toward the restoration efforts of Notre-Dame Cathedral, following the huge fire that destroyed much of the iconic landmark in Paris.
French PM announces global design competition to restore Notre Dame
Following the tragic destruction of Notre Dame's 19th-century spire, the French prime minister, Edouard Philippe, has invited architects to put forward ideas for its restoration.
+ More news   
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  

COMPANY PROFILE
IAAPA EMEA

We are pleased to announce that Euro Attractions Show is now IAAPA Expo Europe. [more...]
+ More profiles  
FEATURED SUPPLIER

Why a good parking experience adds to the attraction
The number of cars on our roads rises every year and as a result, the case for managing parking gets ever stronger. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Red Raion - VR/5D Films Showreel 2016 – Red Raion
Red Raion: Meet the Team - Introduction – Red Raion
Online Print Made Easy! – instantprint
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

24-25 Apr 2019

FUTR (Formerly Millennial 20/20)

Business Design Centre, London, United Kingdom
25-27 Apr 2019

GTI Asia Taipei Expo 2018

Taipei World Trade Center, Taipei City, Taiwan
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2019 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

17 Apr 2019 issue 128


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
NEWS
Tennent’s Lager looking to pull in punters at the UK’s biggest beer attraction
POSTED 08 Nov 2018 . BY Luke Cloherty
Beer brand Tennent’s Lager is to open a new immersive visitor attraction this month that will trace the history of the Wellpark brewery – where the beer is made – from the 1500s to the present day.

Located in the East End of Glasgow, Wellpark is the city's oldest brewery and the new visitor centre will have artefacts on display that date back to 1556 when brewing was first carried out on the site.

It will be the UK’s biggest beer-themed attraction when it opens on 22 November 2018.

The main exhibition, the Tennent’s Story, will be centred on the story of Hugh Tennent and the first brew of Tennent’s Lager in 1885.

The attraction will build upon the existing tour and tasting experience, taking visitors behind the scenes of the origins, production and provenance of the famous beer, as well as teaching guests how to pour the perfect pint.

Other features include motion capture animations developed by Glasgow School of Art, new artwork from graffiti artist Conzo Throb and personal stories from generations of Tennent’s alumni.

The tour will end at the revamped tasting experience, which is home to a new Tennent’s Tank Lager installation and will serve up brewery fresh pints of the lager.

"The Tennent’s Story is at the heart of Glasgow’s history and with this significant company investment at our home at Wellpark, we are bringing the story to life – bigger and better than we ever have before, as we showcase the brewery, the beer and the brand," said Alan McGarrie, group brand director for Tennent’s Lager.

"With an ever-growing interest in the provenance story of beer and a subsequent rise in beer tourism, we want to give locals and visitors to the city a behind-the-scenes look at not just a working brewery, but the history of Scotland’s number one beer and the cultural icon that is Tennent’s Lager."

Additionally, and as part of the project, the brewer is to open a learning facility called the Tennent’s Training Academy at the neighbouring Drygate Brewery, which also sits on the Wellpark site.
MORE NEWS
Elton John makes significant V&A donation for photography collaboration
London’s V&A Museum has announced a partnership with Elton John and his husband, David Furnish, that will see its Gallery 101 in the newly opened V&A Photography Centre renamed 'The Sir Elton John and David Furnish Gallery'.
Climate Emergency campaign draws support from UK culture sector
More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part of the Climate Emergency Declaration campaign.
Disney makes US$5m donation to Notre-Dame rebuild following blaze
Disney has donated US$5m (€4.4m, £3.8m) toward the restoration efforts of Notre-Dame Cathedral, following the huge fire that destroyed much of the iconic landmark in Paris.
French PM announces global design competition to restore Notre Dame
Following the tragic destruction of Notre Dame's 19th-century spire, the French prime minister, Edouard Philippe, has invited architects to put forward ideas for its restoration.
+ More news   
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS