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UKinbound appoints Joss Croft as CEO
POSTED 10 Sep 2018 . BY Tom Walker
UKinbound has named Joss Croft as its CEO, replacing Deirdre Wells, who stepped down from the role last month.

Croft brings with him more than 25 years of senior leadership experience, spanning positions at the Department for International Trade (DIT) and VisitBritain.

He is currently director of network communications at the DIT, having been managing director of marketing at DIT and its predecessor, UK Trade and Investment.

Prior to his stint at DIT, Croft spent 16 years at VisitBritain, holding a number of senior positions, including head of business visits and events and marketing director. At VisitBritain, he was instrumental in implementing the global GREAT Britain campaign and was also credited for forging strong working relationships with a variety of UK institutions and international destinations.

During his early career, Croft also held posts at the London Tourist Board and Convention Bureau (now London and Partners), Parc du Futuroscope and Disneyland Paris Resort.

“This is a fantastic opportunity to represent UKinbound at this critical time for Britain’s international tourism industry," Croft said.

"Tourism provides jobs and growth across the whole of the UK and represents nearly 10 per cent of all UK GDP.

"I look forward to working with the association’s membership and colleagues to build on its success in the coming years.”

Croft will begin his new role at UKinbound on 26 November 2018.

Established in 1977, UKinbound is a trade association representing the interests of the UK’s inbound tourism sector and has around 400 members.


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Jobs . News . Products . Magazine
NEWS
UKinbound appoints Joss Croft as CEO
POSTED 10 Sep 2018 . BY Tom Walker
UKinbound has named Joss Croft as its CEO, replacing Deirdre Wells, who stepped down from the role last month.

Croft brings with him more than 25 years of senior leadership experience, spanning positions at the Department for International Trade (DIT) and VisitBritain.

He is currently director of network communications at the DIT, having been managing director of marketing at DIT and its predecessor, UK Trade and Investment.

Prior to his stint at DIT, Croft spent 16 years at VisitBritain, holding a number of senior positions, including head of business visits and events and marketing director. At VisitBritain, he was instrumental in implementing the global GREAT Britain campaign and was also credited for forging strong working relationships with a variety of UK institutions and international destinations.

During his early career, Croft also held posts at the London Tourist Board and Convention Bureau (now London and Partners), Parc du Futuroscope and Disneyland Paris Resort.

“This is a fantastic opportunity to represent UKinbound at this critical time for Britain’s international tourism industry," Croft said.

"Tourism provides jobs and growth across the whole of the UK and represents nearly 10 per cent of all UK GDP.

"I look forward to working with the association’s membership and colleagues to build on its success in the coming years.”

Croft will begin his new role at UKinbound on 26 November 2018.

Established in 1977, UKinbound is a trade association representing the interests of the UK’s inbound tourism sector and has around 400 members.


RELATED STORIES
Tourism bodies welcome Brexit paper "with caution"


The UK travel industry has offered a "cautious welcome" to the government’s Brexit white paper, after the document acknowledged some of the sector's key concerns – such as worries over barriers being created for people visiting the UK from EU.
UKinbound CEO Mary Rance leaving to head up charity


The CEO of trade association UKinbound, Mary Rance, has announced her departure from the organisation at the end of the year in order to head up charity Contact the Elderly.
New head of marketing for VisitBritain


National tourism agency VisitBritain has confirmed that Joss Croft has appointed as its new head of marketing, which comes ahead of the launch of a £100m promotional programme.
New post for VisitBritain's Joss Croft


VisitBritain has appointed Joss Croft as regional director for Europe, starting on 28 September 2009. He was recently acting marketing director for the organisation until the appointment of Laurence Bresh to the post in July.
MORE NEWS
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A unique new art gallery that is buried in a sand dune is close to completing construction on the coast of Bohai Bay in northern China.
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More than 1,500 US museums offer free entry tomorrow for Museum Day
The annual Museum Day in the US, organised by the Smithsonian Institute, kicks off across the country tomorrow (22 September), with more than 1,500 attractions offering free entry during the event.
Food attraction planned for Netherlands in 2021
A new attraction marketing itself as a “food experience” will open in 2021 in the Netherlands.
+ More news   
LATEST JOBS
Logistics and Procurement Manager
Legoland
Salary: Competitive
Job location: Goshen, New York, USA
Head of eCommerce
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
US LEGO Model Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
Recruitment Manager
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Market Research Associate
Merlin Entertainments Group
Salary: Competitive
Job location: Carlsbad, CA, USA
Technician Specialist Apprentice
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Salary: Competitive
Job location: Carlsbad, CA, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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