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'Absolute unit' sends rural life museum viral
POSTED 13 Apr 2018 . BY Tom Anstey
The Museum of English Rural Life in Reading has found some unexpected internet fame, with its images of animals described as “absolute units” going viral on social media.

The museum and archive, devoted to the history of farming in the English countryside, has received hundreds of thousands of likes and retweets in just a few days after adopting meme culture and adding it to its social media output.

Tweeting a picture of a rather fluffy ram, along with the caption “look at this absolute unit”, the museum found itself trending worldwide on Twitter, something it has continued to take advantage of, posting more images of ‘absolute units’, along with memes about its other works to the delight of social media.

The original image, a photograph of an Exmoor Horn, taken during the Devon Show in 1962 has become an educational tool for the museum, which has leaned into the social media craze to educate and to entertain.

“When you’ve bred an impressive animal such as our absolute unit, how do you celebrate?,” asked the museum.

“As well as treating yourself to time off and a visit to your friendly local museum, you probably want to show off how good you are. So, you enter the animal in a show and allow it to compete against other animals.

“If you are still intrigued and want to find out more, we’ve got lots of livestock portraits on display in the museum. You are also very welcome to come and browse our amazing library and use our Reading Room to delve into our extensive photographic archives, absolute unit included.”

















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NEWS
'Absolute unit' sends rural life museum viral
POSTED 13 Apr 2018 . BY Tom Anstey
The Museum of English Rural Life in Reading has found some unexpected internet fame, with its images of animals described as “absolute units” going viral on social media.

The museum and archive, devoted to the history of farming in the English countryside, has received hundreds of thousands of likes and retweets in just a few days after adopting meme culture and adding it to its social media output.

Tweeting a picture of a rather fluffy ram, along with the caption “look at this absolute unit”, the museum found itself trending worldwide on Twitter, something it has continued to take advantage of, posting more images of ‘absolute units’, along with memes about its other works to the delight of social media.

The original image, a photograph of an Exmoor Horn, taken during the Devon Show in 1962 has become an educational tool for the museum, which has leaned into the social media craze to educate and to entertain.

“When you’ve bred an impressive animal such as our absolute unit, how do you celebrate?,” asked the museum.

“As well as treating yourself to time off and a visit to your friendly local museum, you probably want to show off how good you are. So, you enter the animal in a show and allow it to compete against other animals.

“If you are still intrigued and want to find out more, we’ve got lots of livestock portraits on display in the museum. You are also very welcome to come and browse our amazing library and use our Reading Room to delve into our extensive photographic archives, absolute unit included.”

















MORE NEWS
A third of the world's protected areas under pressure from human activity, says study
New research has suggested that a third of the world's protected sites – an area covering roughly 2.3 million square miles – are under intense pressure from human activities.
Central America and Mexico set out 5 year plan for World Heritage protection
The state parties of Mexico and Central America have adopted a five-year action plan for World Heritage, following a regional gathering of the World Heritage Committee.
IAAPA chair Andreas Andersen looks to the future as association breaks ground on new Orlando headquarters
IAAPA chair Andreas Andersen has expressed his hope that the organisation's new international headquarters in Orlando will act as its home for at least the next 100 years, following the project's groundbreaking last week.
Europe's tallest observation wheel planned for Newcastle
Forget the London Eye, Newcastle’s ‘Whey Aye’ is set to outdo its southern sibling by becoming Europe’s tallest observation wheel.
+ More news   
LATEST JOBS
Visitor Experience Manager
Tate
Salary: £27,769 per annum (inclusive of a £2,500 per annum MRA)
Job location:
Event Sales Manager
Madame Tussauds
Salary: Competitive
Job location: Hollywood, Los Angeles, CA, USA
Project Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Columbus, OH, USA
Aquarist
Sea Life
Salary: Competitive
Job location: Dallas, TX, USA
SEA LIFE Grounds Team Lead
Sea Life
Salary: Competitive
Job location: California, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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