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Club W launches in Sydney to help older women “live longer, well”
POSTED 12 Mar 2018 . BY Tom Walker
Fitness industry veteran Tony de Leede has opened the inaugural Club W in Sydney, Australia.

Positioned as a women-only lifestyle space, the 400sq m club specifically targets older women – what de Leede calls the “forgotten generation” of Baby Boomers who have never really engaged with gyms and fitness in the traditional sense.

“Club W is a modern space where women can immerse themselves in wellness and recharge, restore and connect with others," de Leede told Health Club Management. " I refer to it as a second home – a home that’s based on community and activity, and where you feel comfortable and safe.”

The AU$650,000 club opened yesterday (11 March) and is based around a wellness lounge area, where members can relax and socialise.

In addition to the social spaces; there’s also a strong focus on movement, with four virtual studios offering Move123 classes. These cover eight distinct categories – Yoga, Pilates, Stretch, Strength, Dance, Fight, Cardio and Meditation – and range in length from five to 30 minutes.

De Leede is confident that virtual is appropriate for the older Club W target market. “In the US alone, over 30 million women aged 50 years and older are online, and 59 per cent of them think they’re just as tech-savvy as their children and grandchildren,” he said.

Complementing the four virtual studios is an ‘active education’ room – a small gym space kitted out with treadmills and recumbent bikes, where four large screens at the front of the room allow members to access a pre-set schedule of Mind123 educational programmes. These videos, between three and 15 minutes in length, offer lifestyle advice on a wide variety of topics: Health, Nutrition, Self, Relationships, Wealth and Beauty.

There’s also a massage room, plus three consultation pods where local lifestyle businesses – offering services ranging from nutrition to naturopathy, life coaching to manicures – can come in and offer complimentary 20-minute appointments for members. Somadome meditation pods will also be added at a later date.

Employed hosts and volunteer ‘club ambassadors’ are employed to make members feel welcome, comfortable and to buddy them in classes.

“I wanted to create somewhere I could imagine my mum or my sister coming to get out of the house – a place that offers not only movement, but also community,” said de Leede. “Club W isn’t about being fit. It’s about living longer, well.”
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Jobs . News . Products . Magazine
NEWS
Club W launches in Sydney to help older women “live longer, well”
POSTED 12 Mar 2018 . BY Tom Walker
Fitness industry veteran Tony de Leede has opened the inaugural Club W in Sydney, Australia.

Positioned as a women-only lifestyle space, the 400sq m club specifically targets older women – what de Leede calls the “forgotten generation” of Baby Boomers who have never really engaged with gyms and fitness in the traditional sense.

“Club W is a modern space where women can immerse themselves in wellness and recharge, restore and connect with others," de Leede told Health Club Management. " I refer to it as a second home – a home that’s based on community and activity, and where you feel comfortable and safe.”

The AU$650,000 club opened yesterday (11 March) and is based around a wellness lounge area, where members can relax and socialise.

In addition to the social spaces; there’s also a strong focus on movement, with four virtual studios offering Move123 classes. These cover eight distinct categories – Yoga, Pilates, Stretch, Strength, Dance, Fight, Cardio and Meditation – and range in length from five to 30 minutes.

De Leede is confident that virtual is appropriate for the older Club W target market. “In the US alone, over 30 million women aged 50 years and older are online, and 59 per cent of them think they’re just as tech-savvy as their children and grandchildren,” he said.

Complementing the four virtual studios is an ‘active education’ room – a small gym space kitted out with treadmills and recumbent bikes, where four large screens at the front of the room allow members to access a pre-set schedule of Mind123 educational programmes. These videos, between three and 15 minutes in length, offer lifestyle advice on a wide variety of topics: Health, Nutrition, Self, Relationships, Wealth and Beauty.

There’s also a massage room, plus three consultation pods where local lifestyle businesses – offering services ranging from nutrition to naturopathy, life coaching to manicures – can come in and offer complimentary 20-minute appointments for members. Somadome meditation pods will also be added at a later date.

Employed hosts and volunteer ‘club ambassadors’ are employed to make members feel welcome, comfortable and to buddy them in classes.

“I wanted to create somewhere I could imagine my mum or my sister coming to get out of the house – a place that offers not only movement, but also community,” said de Leede. “Club W isn’t about being fit. It’s about living longer, well.”
MORE NEWS
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Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
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Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
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National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
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+ More news   
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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