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Lionsgate and Parques Reunidos to open Madrid attraction
POSTED 07 Feb 2018 . BY Lauren Heath-Jones
Lionsgate and Parques Reunidos have announced plans to open the first European Lionsgate-branded indoor entertainment centre, at the Estación Príncipe Pío in Madrid.

Slated to open in early 2020, Lionsgate Entertainment City will be the first Lionsgate-branded centre to open in Europe. It will feature interactive experiences and attractions, including: a location-based VR experience, 4D theatre, motion simulator, climbing wall and challenge course, based on popular Lionsgate franchises including The Hunger Games, The Divergent Series , and Mad Men.

The centre will be located in the Estación Príncipe Pío leisure complex which also includes a theatre and concert hall.

Fernando Eiroa, CEO of Parques Reunidos, said: “Parques Reunidos’ experience combined with Lionsgate’s iconic properties will allow us to create the first branded IEC of this kind in Europe.

"Visitors will be able to live through total immersion experiences via multiple virtual reality simulators and dine with Don Draper at this new exciting location.

“Parques Reunidos has a strong expansion plan for indoor Entertainment Centres (IECs), which will be open to the public year-round throughout Europe and the US.”

Jenefer Brown, senior vice president of Global Live and Location Based Entertainment, added: “We look forward to introducing exciting and immersive experiences themed to our popular film and television brands to audiences in Madrid.”

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NEWS
Lionsgate and Parques Reunidos to open Madrid attraction
POSTED 07 Feb 2018 . BY Lauren Heath-Jones
Lionsgate and Parques Reunidos have announced plans to open the first European Lionsgate-branded indoor entertainment centre, at the Estación Príncipe Pío in Madrid.

Slated to open in early 2020, Lionsgate Entertainment City will be the first Lionsgate-branded centre to open in Europe. It will feature interactive experiences and attractions, including: a location-based VR experience, 4D theatre, motion simulator, climbing wall and challenge course, based on popular Lionsgate franchises including The Hunger Games, The Divergent Series , and Mad Men.

The centre will be located in the Estación Príncipe Pío leisure complex which also includes a theatre and concert hall.

Fernando Eiroa, CEO of Parques Reunidos, said: “Parques Reunidos’ experience combined with Lionsgate’s iconic properties will allow us to create the first branded IEC of this kind in Europe.

"Visitors will be able to live through total immersion experiences via multiple virtual reality simulators and dine with Don Draper at this new exciting location.

“Parques Reunidos has a strong expansion plan for indoor Entertainment Centres (IECs), which will be open to the public year-round throughout Europe and the US.”

Jenefer Brown, senior vice president of Global Live and Location Based Entertainment, added: “We look forward to introducing exciting and immersive experiences themed to our popular film and television brands to audiences in Madrid.”

MORE NEWS
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Forget the London Eye, Newcastle’s ‘Whey Aye’ is set to outdo its southern sibling by becoming Europe’s tallest observation wheel.
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Japanese studio Moriyuki Ochiai Architects have designed a cluster of vibrant, polygonal tea houses that double as a new “sanctuary for stargazing” for budding astronomers.
+ More news   
LATEST JOBS
Visitor Experience Manager
Tate
Salary: £27,769 per annum (inclusive of a £2,500 per annum MRA)
Job location:
Event Sales Manager
Madame Tussauds
Salary: Competitive
Job location: Hollywood, Los Angeles, CA, USA
Project Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Columbus, OH, USA
Aquarist
Sea Life
Salary: Competitive
Job location: Dallas, TX, USA
SEA LIFE Grounds Team Lead
Sea Life
Salary: Competitive
Job location: California, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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