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Ireland uses the Force to grow tourism as Star Wars campaign gets interstellar launch
POSTED 03 Jan 2018 . BY Tom Anstey
Tourism Ireland has taken its Star Wars visitor campaign to a whole new level, by launching its latest project in space.

Hoping to draw extra-terrestrial eyes and possibly those a little closer to home, the interstellar campaign was launched via a weather balloon into space to celebrate the release of Star Wars: The Last Jedi in December.

The billboard features an image of Unesco World Heritage site Skellig Michael, with the ad promoting “Earth’s Wild Atlantic Way”, 33,390m (109,500ft) above sea level.



The island, which in The Last Jedi plays the location for Luke Skywalker’s remote hideout, lies off the coast of Ireland near Kerry and up until the 13th century was home to a small group of monks living in small stone “beehive” huts.

Because of its heritage designation, Skellig Michael is strictly protected under Unesco guidelines, with visits on a permit system originally capped at 11,100 annually.

Since the release of the first Star Wars film in the new trilogy, this figure has increased, rising to 14,000 in 2016 and 16,775 in 2017.

Visits are weather-contingent and run between May and October.

For more on Ieland’s Wild Atlantic Way campaign, see the latest issue of Leisure Management magazine, available here.

Much of Star Wars: The Last Jedi was filmed on Skellig Michael Credit: Tourism Ireland
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Jobs . News . Products . Magazine
NEWS
Ireland uses the Force to grow tourism as Star Wars campaign gets interstellar launch
POSTED 03 Jan 2018 . BY Tom Anstey
Tourism Ireland has taken its Star Wars visitor campaign to a whole new level, by launching its latest project in space.

Hoping to draw extra-terrestrial eyes and possibly those a little closer to home, the interstellar campaign was launched via a weather balloon into space to celebrate the release of Star Wars: The Last Jedi in December.

The billboard features an image of Unesco World Heritage site Skellig Michael, with the ad promoting “Earth’s Wild Atlantic Way”, 33,390m (109,500ft) above sea level.



The island, which in The Last Jedi plays the location for Luke Skywalker’s remote hideout, lies off the coast of Ireland near Kerry and up until the 13th century was home to a small group of monks living in small stone “beehive” huts.

Because of its heritage designation, Skellig Michael is strictly protected under Unesco guidelines, with visits on a permit system originally capped at 11,100 annually.

Since the release of the first Star Wars film in the new trilogy, this figure has increased, rising to 14,000 in 2016 and 16,775 in 2017.

Visits are weather-contingent and run between May and October.

For more on Ieland’s Wild Atlantic Way campaign, see the latest issue of Leisure Management magazine, available here.

Much of Star Wars: The Last Jedi was filmed on Skellig Michael Credit: Tourism Ireland
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Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
Visitor Experience Manager
The Wildfowl and Wetlands Trust
Salary: £35,780 per annum
Job location: Lancashire, UK
Technical Lead
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Salary: Competitive
Job location: Chessington, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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