IP business booming as touring exhibitions draw visitors | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
IPs are big business in the attractions sector, Avatar among them enjoying a resurgence in popularity
Harry Potter continues to be a draw worldwide
Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands
MORE NEWS
Disability and accessibility over heritage, says Archbishop of Canterbury
Justin Welby – the Archbishop of Canterbury – has said that disability and accessibility should take precedence when it comes to heritage matters.
New Zealand government pulls NZ$25m convention centre fund unless Peter Jackson can reach agreement over Wellington movie museum
New Zealand's government has suspended NZ$25m (US$17m, €14.5m, £12.3m) financing for a convention centre in Wellington, New Zealand, with the plans on hold until Sir Peter Jackson can reach an agreement with the city over his proposed movie museum project.
KidZania teams up with Nintendo for London Labo experience
Kidzania's London attraction at the Westfield Shopping Centre has made a new addition to the pint-sized indoor city – the Nintendo Labo.
Buffalo Museum of Science reopens renovated observatory after 19 years
The Buffalo Museum of Science in Buffalo, New York, has celebrated the opening of its new digital planetarium, following the redevelopment of its Kellogg Observatory.
+ More news   
LATEST JOBS
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
Facilities Technician
Legoland
Salary: Competitive
Job location: Winter Haven, Florida, USA
Education Specialist
Sea Life
Salary: Competitive
Job location: Kansas City, Missouri, USA
+ More jobs  

COMPANY PROFILE
Sysco Productions

AV design consultancy, AV experience delivery and integration, technical support, maintenance and [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion: Meet the Team!
Have you ever wondered how a production studio creates its content? [more...]
VIDEO GALLERY

nWave Pictures - The Son Of Bigfoot 4D Trailer
Adam, a thirteen-year-old outsider, sets out on an epic quest to uncover the mystery behind his long-lost dad. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
Simworx - The power to move you… – Simworx
Red Raion - VR/5D Films Showreel 2016 – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

28 Aug - 01 Sep 2018

World Leisure Congress 2018

tbc, Sao Paulo, Brazil
23-27 Sep 2018

EAS (Euro Attractions Show) 2018

RAI Exhibition and Convention Centre, Amsterdam, Germany
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

11 Jul 2018 issue 108


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
IPs are big business in the attractions sector, Avatar among them enjoying a resurgence in popularity
Harry Potter continues to be a draw worldwide
Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands
MORE NEWS
Disability and accessibility over heritage, says Archbishop of Canterbury
Justin Welby – the Archbishop of Canterbury – has said that disability and accessibility should take precedence when it comes to heritage matters.
New Zealand government pulls NZ$25m convention centre fund unless Peter Jackson can reach agreement over Wellington movie museum
New Zealand's government has suspended NZ$25m (US$17m, €14.5m, £12.3m) financing for a convention centre in Wellington, New Zealand, with the plans on hold until Sir Peter Jackson can reach an agreement with the city over his proposed movie museum project.
KidZania teams up with Nintendo for London Labo experience
Kidzania's London attraction at the Westfield Shopping Centre has made a new addition to the pint-sized indoor city – the Nintendo Labo.
Buffalo Museum of Science reopens renovated observatory after 19 years
The Buffalo Museum of Science in Buffalo, New York, has celebrated the opening of its new digital planetarium, following the redevelopment of its Kellogg Observatory.
+ More news   
LATEST JOBS
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
Facilities Technician
Legoland
Salary: Competitive
Job location: Winter Haven, Florida, USA
Education Specialist
Sea Life
Salary: Competitive
Job location: Kansas City, Missouri, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS