Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
The artist's Balloon Rabbit will appear virtually at the Eiffel Tower
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.
The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.
Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.
In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.
“The creative experience brings us together and brings about better communication,” said Jeff Koons.
“When somebody views one of my works I always hope that they have a sense of awe and wonder.
“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”
Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.
Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
The artist's Balloon Rabbit will appear virtually at the Eiffel Tower
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.
The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.
Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.
In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.
“The creative experience brings us together and brings about better communication,” said Jeff Koons.
“When somebody views one of my works I always hope that they have a sense of awe and wonder.
“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”
Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.
Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.
Disney’s research and development arm has come up with a new way to interact with art –
creating an augmented reality application that allows users to interact and recolour
paintings.
Apple could be about to jump on the augmented reality bandwagon, with reports
suggesting CEO Tim Cook is very serious about AR development in the near future.
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will
develop cutting-edge entertainment content for its attractions clients.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a
central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.