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European visitors targeted with English coastline app
POSTED 11 Aug 2017 . BY Matthew Campelli
Interactive video technology will allow holidaymakers to create their own personalised digital itineraries when visiting the English coastline.

As part of the England’s Coast project, visitors will be able to use the technology select the areas of coastline they wish to visit, as well as destinations, retailers and attractions.

The app can also be used to book accommodation, activities and attractions, and specifically targets German, Dutch and French visitors.

England’s Coast has been led by the National Coastal Tourism Academy (NCTA) after the body received a £1m grant from VisitEngland’s Discover England Fund.

The fund, which will be distributed over a two-year period, has been 40 per cent match-funded by the NCTA and its partners from the public and private sector.

John Glen, the minister for arts, heritage and tourism, said England’s Coast was a “great example of how technology can be used to target key markets.”

VisitEngland chief executive Sally Balcombe added: “England’s Coast will develop and connect the coast, extend the season and target European markets, getting more people out exploring everything our coastline has to offer.”
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NEWS
European visitors targeted with English coastline app
POSTED 11 Aug 2017 . BY Matthew Campelli
Interactive video technology will allow holidaymakers to create their own personalised digital itineraries when visiting the English coastline.

As part of the England’s Coast project, visitors will be able to use the technology select the areas of coastline they wish to visit, as well as destinations, retailers and attractions.

The app can also be used to book accommodation, activities and attractions, and specifically targets German, Dutch and French visitors.

England’s Coast has been led by the National Coastal Tourism Academy (NCTA) after the body received a £1m grant from VisitEngland’s Discover England Fund.

The fund, which will be distributed over a two-year period, has been 40 per cent match-funded by the NCTA and its partners from the public and private sector.

John Glen, the minister for arts, heritage and tourism, said England’s Coast was a “great example of how technology can be used to target key markets.”

VisitEngland chief executive Sally Balcombe added: “England’s Coast will develop and connect the coast, extend the season and target European markets, getting more people out exploring everything our coastline has to offer.”
MORE NEWS
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Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
MuseumNext Europe 2018: Don't deflect responsibility on the issue of diversity
Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
National Geographic uses augmented reality to create world's first open-air planetarium in Canada
National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Comcast bid rejected as Fox agrees new merger deal with Disney
The Disney/Fox merger is back on, after Fox accepted a larger Disney offer days after Comcast attempted to hijack the deal.
+ More news   
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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