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Abu Dhabi plans stronger heritage links with new tourism agreement
POSTED 11 Aug 2017 . BY Tom Anstey
The Abu Dhabi Tourism and Culture Authority (TCA) and Emirates Heritage Club have signed a Memorandum of Understanding (MoU) to develop Abu dhabi as a cultural tourism hub.

The landmark agreement will see the two bodies cooperate to work in the fields of tourism, culture and marketing, with the MoU aiming to promote Abu Dhabi’s heritage and cultural activities to an international audience.

“Our partnership with Emirates Heritage Club seeks to revitalise the emirate’s rich heritage and cultural assets so as to develop tourism and boost investment in this vital sector,” said TCA director general, Saeed Ghobash.

“It also aims to document unique cultural heritage elements by experts, narrators, and academics from both sides.”

The MoU agreement falls in line with Abu Dhabi’s strategic plan to build upon the emirate’s history and enhance its cultural vision for future generations.

In addition to promoting Abu Dhabi’s cultural heritage through marketing and social media networking, the two parties will also work together in organisation of cultural events and activities in areas such as the Sheikh Zayed Museum, the Heritage Village and at the Sweihan Festival.

The UAE in recent years has taken a number of steps to preserve and promote its cultural heritage after in 2011 Unesco dedicated the six Al Ain Oases and the archaeological sites of Bida bint Saud, Hafeet and Hili as World Heritage sites. In October last year, Sheikh Mohammed bin Zayed, crown prince of Abu Dhabi, promised investment into these sites to turn them into viable tourist attractions.
The MoU agreement falls in line with Abu Dhabi’s strategic plan to build upon the emirate’s history and enhance its cultural vision for future generations Credit: TCA
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NEWS
Abu Dhabi plans stronger heritage links with new tourism agreement
POSTED 11 Aug 2017 . BY Tom Anstey
The Abu Dhabi Tourism and Culture Authority (TCA) and Emirates Heritage Club have signed a Memorandum of Understanding (MoU) to develop Abu dhabi as a cultural tourism hub.

The landmark agreement will see the two bodies cooperate to work in the fields of tourism, culture and marketing, with the MoU aiming to promote Abu Dhabi’s heritage and cultural activities to an international audience.

“Our partnership with Emirates Heritage Club seeks to revitalise the emirate’s rich heritage and cultural assets so as to develop tourism and boost investment in this vital sector,” said TCA director general, Saeed Ghobash.

“It also aims to document unique cultural heritage elements by experts, narrators, and academics from both sides.”

The MoU agreement falls in line with Abu Dhabi’s strategic plan to build upon the emirate’s history and enhance its cultural vision for future generations.

In addition to promoting Abu Dhabi’s cultural heritage through marketing and social media networking, the two parties will also work together in organisation of cultural events and activities in areas such as the Sheikh Zayed Museum, the Heritage Village and at the Sweihan Festival.

The UAE in recent years has taken a number of steps to preserve and promote its cultural heritage after in 2011 Unesco dedicated the six Al Ain Oases and the archaeological sites of Bida bint Saud, Hafeet and Hili as World Heritage sites. In October last year, Sheikh Mohammed bin Zayed, crown prince of Abu Dhabi, promised investment into these sites to turn them into viable tourist attractions.
The MoU agreement falls in line with Abu Dhabi’s strategic plan to build upon the emirate’s history and enhance its cultural vision for future generations Credit: TCA
RELATED STORIES
Life for Abu Dhabi's Guggenheim as contractors invited to renew tender bids


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Gotham City, Bedrock and more for Warner Bros' Abu Dhabi theme park


Miral – the developer behind Abu Dhabi’s new Warner Bros theme park on Yas Island – has revealed new details on the upcoming attraction, which will be made up of six immersive worlds inspired by popular IPs.
AED700m investment in Ferrari World to bring visitors to Abu Dhabi


Yas Island’s Ferrari World is receiving investment of AED700m (US$190.6m, €178m, £153m) for developments of new rides and experiences, including its landmark “Turbo Track”, which will snake out from the heart of the iconic structure through its roof.
SeaWorld announces plans for orca-free theme park in Abu Dhabi


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Visitor Experience Manager
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Salary: £27,769 per annum (inclusive of a £2,500 per annum MRA)
Job location: London, UK
Event Sales Manager
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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